In conversation with… eBoy

So, what’s your story? (a little bit about yourself and your background)
We are three guys that love working with pixels. We also tinker with code, 3D and toys. Steffen and Svend work from Berlin, and Kai works from Los Angeles.

How did you develop a love for making art?
Through wooden blocks, LEGO and other modular toy systems.

What techniques do you use?
We work with pixels. Our main tool is the pen in Photoshop. To prepare and visualize objects, we use 3d software like Blender and SketchUp. Our blog and database are built with HTML and JavaScript. For research we use Google Image Search.

Which work are you most proud of, and why?
A single favorite is impossible to pick. The Pixorama series in general have been fascinating projects to work on though. The underlying modular structure is an endless source of inspiration and surprise for us.

Remember, our 3×3 instagallery is refreshed every month. Catch our latest one hereOr see more of eBoy’s work here.

One Trick to Get a 10x Improvement in Your Facebook Ads

When working with a new client, Likeable Media typically begins with an audit of historical ad performance. One of the most common mistakes we see isn’t just an ad strategy that doesn’t drive brand results, but also one that’s annoying to users. The problem is targeting too broadly, leading to users seeing ads they have no interest in — which means that brands are wasting their efforts by speaking to the wrong people.

Fortunately, both users and brands have a way to fix this problem, or at least make it a lot better.

Getting Started as a User: Your Ad Preference Settings

As a Facebook user, you can have better ads in your News Feed by following a few simple steps. First, access your Facebook Ads Preferences by going here or by following these instructions:

  1. While logged into Facebook on desktop, click the down arrow in the top-right corner and then click Settings (which should take you here).
  2. In the left menu, click Ads.

Now, if you have the exact same interests as one member of Likeable’s ads team, you should see this:

At least, that’s what it looks like after removing the embarrassing and irrelevant ones. And it could still use some work. Let’s say you happen to dislike first-person shooter games. You can just mouse over it and click the X in the corner. And now it’s gone from the list.

This means that advertisers trying to talk to people interested in first-person shooters will no longer be wasting their effort on you, and you’ll be a lot less likely to see irrelevant first-person shooter content in your feed. According to Facebook, there are roughly 305,216,610 users interested in first-person shooter games already.

What does it mean that some advertisers are trying to target audiences of over 305 million people? It means a lot of things, but, for one, it means you’ll want to press that X a lot.

Pro-Tips For Users: What To Hide From Your Feed

You’re going to want to hide the vague categories that don’t speak directly to you. Advertisers worth their salt won’t be relying on these anyway without additional modifiers, but you don’t need to take that chance. We can’t tell you all the interests you’ll want to hide, but here are a few of the worst offenders along with their size and where to find them as of this writing.

Now maybe you disagree with some of the entries on this list. Maybe Toilet and Toothbrush are tremendously important parts of your life and you want to see ads about them. To each their own. This is just a compendium of the most ineffective ad targeting criteria that we’ve seen.

Advice for Advertisers: Sizing Audiences

If you want to drive results that matter, you have to shift your way of thinking. On social, impressions don’t matter in and of themselves. They never did, and they never will. (Look at those targets up there. How could targeting so crude possibly help your brand?) What matters is reaching the right audience with the right message at the right time, and getting them to take actions that in many cases they actually want to take.

A good ad helps out at least a few percent of its audience. It reminds them of something they care about. It entertains them. It draws them into a conversation. It adds valuable information about the world around them. You can’t do that very often by targeting 50 million people at a time.

We come across a number of missteps when auditing accounts, but the single most common error is targeting too broadly:

If your business has a potential for five hundred customers, you shouldn’t be targeting fifty million people with an ad budget that couldn’t plausibly reach more than fifty thousand people.

In a world where consumers have growing power to opt-out of ads completely and to adopt technologies that limit how much they can be tracked or how many ads they see, it is increasingly important for brands to approach ads with less of a hammer (a.k.a. TV ads) and more of a scalpel.

The exact audience sizes that are right for your strategy will take some experimenting to figure out, and should undergo regular tweaking of audiences, content, or both. Although advertising efficiencies require larger audiences sizes than your exact goal, you should never go too big. Your brand’s success may depend on it.

If you have any questions or need help with your targeting strategy, please contact us.

So, let’s talk about office music

I can’t talk for every office across the UK, but in our office music is a massive part of our agency culture.

With lots of personalities, the music battle is a daily struggle. Music sets the tone of the office and even has the power to motivate or demotivate our office members. So really, nailing the right office music is critical for a happy and productive office.

We can, of course, throw on a pair of noise-cancelling headphones and listen to our personal favourites – there’s no judgement here. But while working with headphones may be more productive, it is pretty unsociable.

The question remains, is it possible to find the right balance?


The pros and cons of office music

Maintaining an inspired, happy, and productive office is a priority at Harvest. But depending on who has taken charge of the Sonos 🌚, we still go back and forth between each other with conflicting opinions on the daily tunes. For instance:

Pro: Music helps to elevate your mood. It provides a rhythm to your work and makes you feel more energetic.

Con: Listening to music while we work means we’re multi-tasking and not entirely focused, reducing productivity.

Pro: Music can drown out other distractions, meaning we’re more focused on the task at hand.

Con: Music, especially with lyrics, can be intrusive, flooding your mind with distraction.


Sounds like a complex battle, right? It only leads to treble… That’s office politics for you.

Office playlists to keep the peace

While we might not have solutions for all of your office politics, we’ve done some research and tracked down the best music genres/playlists – backed by science – that are suited to promote a happy, productive and motivated office environment.


Top tip: Take advantage of the diversity in your office as it actually encourages motivation and productivity. Repeatedly playing the same music genre can have a negative effect on well-being. So, pick and mix some of the following playlists to encourage a cognitive boost across the office, while also giving everyone a chance to listen to their musical preferences throughout the day.


#1 Chilled-pop

Spotify playlist: The Great British Breakfast

As the name might suggest, The Great British Breakfast is the perfect playlist to boost morale in the early morning. Commuting into work can feel draining or even like a chore, so uplift the mood with a happy-go-lucky, yet chilled, pop playlist. Filled with classics and some modern-day hits, it’s the perfect way to ease into your morning.


#2 Downtempo Electronica

Music artists: The XX, Bonobo, Maribou State

Low-key electronic tracks are the perfect accompaniment if you’re looking to chill-out, realign your focus and really crack on with your work. The ambient sounds of chilled electro music have a special way of drowning out distractions while also prompting your creativity.


#3 Classical

Spotify playlist: Top Classical of 2017 or Music for Concentration

Classical music has long been known to boost productivity, but it doesn’t mean that you need to listen to the old school classics like Mozart and Beethoven. Some contemporary collections draw inspiration from Jazz, Electronic and minimalism to bring a modern twist to classical music.

Whatever your classical favourites, explore the complexities of the genre to declutter your mind and inspire creativity. Check out Ludovico Einaudi or some of Hans Zimmer’s famous television soundtracks, such as Blue Planet II.



#4 Jazz

Spotify playlist: Coffee Table Jazz

Jazz is a genre with endless variety, moods and tempos, with many tracks available without lyrics. Jazz prompts conversation and interaction, while also providing a soothing backing track to any busy office. A combination of mellow tunes perfectly pair with a post-lunchtime coffee so you’re ready to wind down and crack on with a productive afternoon.



#5 An energy boost

Spotify playlist: #ThrowbackThursday

Research has shown that music without lyrics, such as classical and instrumental playlists, amplifies our concentration. While this is true, there will be some points in your week where your office might need a pick me up. An energy boost. A pump up.

Powerful, upbeat tracks can trigger an empowering state of mind, boosting our desire to work. Playlists like this are great towards the end of the week. #ThrowbackThursday combines many genres and decades together. So with nostalgia cemented in every track, it’s a win-win for every office!


There we are, five genres which can at least help keep the peace, especially if productivity and a healthy well-being is key in your office. So ditch the headphones, grab a cuppa, and leave work for the weekend on a high-note with one of these focused soundtracks.


If you’ve got the buzz and think an agency role could be for you, get in touch at or check out our vacancies.

Related posts:

The post So, let’s talk about office music appeared first on Harvest Digital ™.

How experiential marketers can raise the bar in 2018

Currently, there’s a lot so celebrate if you’re an experiential marketer. During a period rife with predictions of falling ad spend, brands are considering growing their experiential budgets.  

According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn’t got any better with time, on any device or platform, which only highlights further why brands are choosing to take the route of experiential.

And it’s the same picture of growth around the world, with U.K. spend increasing by 22 percent, according to the country’s advertising body, Institute Practitioners in Advertising, and similarly buoyant statistics are coming out of Europe and APAC regions.

So, everything’s just great, right? The experience economy is booming, brands are seeking real-world impact, the creative industries are putting dollars behind new capabilities—really, what more do we need to do but let the good times roll?

Well, lots actually.

Sustaining growth beyond being the “bright shiny new object,” relies on the global experiential industry really stepping up its approach to accountability and results. I would say experiential is one of the most misunderstood techniques, and if we’re going to continue to build confidence from marketers, we need to address a few burning issues.

So, let’s explore what I believe are the three top priorities for experiential marketers:

1. Recognise that experiential isn’t a channel

Unlike advertising, experiential can’t be broken down into formatted executions—print, outdoor, radio etc. Unfortunately, experiential is a little more complex. For lack of a better definition, experiential is the art of “expressing a brand’s purpose and proposition through a form of real world consumer interaction.”

“Experiential” is an adjective, not a noun, right? It describes a way of marketing that can be limitless in form, idea and environment. Because of this, I’d caution against the labeling of campaigns, which applies to the use of “events,” too. Events are a type of experience, but this shouldn’t be the generic descriptor for a multitude of different live creative activations.

2. Embrace brand planning

Experiential planning can’t simply mean finding the best venue or maximizing attendees. It requires traditional brand planning. What’s the up-stream business challenge? What perception do we want to reinforce or change? What’s the core consumer insight at the heart of the creative concept?

For impact to last beyond interaction, our “thinking” capabilities and processes should be no different to those found down the corridors of traditional ad land. Think of a live experience as a piece of sophisticated brand messaging, no different than a 60-second TV ad. Every experiential agency needs a brand strategist, someone who is as important as your senior producer.

3. Measure. measure. measure

NFL player and coach Vince Lombardi once said, “If you’re not keeping score, you’re just practicing.”

Experiential marketing has baggage, and bad baggage at that. Experiential agencies are often obsessed with anecdotal consumer feedback, time-lapse films showing the ‘event in action,’ surveys reporting that 99 percent of attendees said ‘it was great, we loved taking part.’ All these elements can be important to a rounded piece of evaluation, but are really not a clear indication of the attitudinal shift, the change in consumer behavior or the incremental profit generated from the experiential campaign.

So, let’s attack the myth. Experiential marketing should be evaluated to ensure campaigns are not only justifiable to the finance director, but also so that a “learn and evolve” mentality can be applied to continually improve next year’s campaign.

Unfortunately, there’s no “one size fits all” methodology that can be applied in order to achieve this. However, in general terms, using qualitative research techniques is a worthwhile starting point. For instance, understanding consumer’s perceptions and behavior before, during and after an experience and comparing these to a control group of consumers not exposed to the experience can tell you a lot about the effectiveness of a creative idea in communicating the right message, to solicit the right reaction.

And this is just the tip of the iceberg. It’s fantastic news that experiential marketing is in such good health globally, but in order to sustain, grow and reaffirm its status as one of the most influential marketing techniques, both now and in the future, we need to get our house in order.

Sarah Priestman is President of Sense New York.

This article first appeared in Ad Week.

The post How experiential marketers can raise the bar in 2018 appeared first on Sense London.

Why Artificial Intelligence Will Widen the Wealth Gap

In a follow up piece, Integer’s I&S Director Jacquelyn Ethredge and team also penned a byline surrounding Artificial Intelligence and Socio-Economic Impact based on Integer’s research, appearing on The Huffington Post, AW360 and Business Intelligence.

“One of the fundamental issues AI will bring to the forefront is how different people prioritize time or money as their most valuable asset. Unsurprisingly, in discussions about AI, our data indicates that households with more money prioritize time. They, therefore, are more likely to see AI as a potential tool for saving or creating more time by delegating low-involvement decisions to a computer. Conversely, lower-income households show a higher priority on cost savings; 78% of all shoppers want AI in the future to bring them the best deals and sales. They are interested in the potential of AI to further this goal but are concerned about its ability or likelihood to deliver on this potential.”

Click on the links above to read the full article.  For more information on Integer’s AI research, visit:

25 words you need in your life

Today is thesaurus day and as a creative agency where a lot of our day to day discussions involve copywriting, social media posts and branding, you can imagine, we love words. What’s better than celebrating words? Celebrating new words for the words we already love. Here are 5 of our favourite words and some sweet new synonyms to add to your vocab. Every day’s a school day!

1. Authentic

Actual, original, pure, true, trustworthy.

2. Exciting

Appealing, thrilling, electrifying, intoxicating, sensational.

3. Words

Conversation, talk, colloquy, confab, discussion.

4. Impact

Tremble, impingement, clash, quake, buffet (what?).

5. Beers

Ale, brew, hops, stout, barley pop (our personal favourite).

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SearchLove San Diego in Focus: Three FREE San Diego 2017 videos

In case you hadn’t heard by now SearchLove San Diego 2018 is happening on March 26 & 27, in the stunning setting of Paradise Point. While that alone should be enough to encourage you to join us and our speakers, we wanted to give you a little more insight on what to expect.

Over the next few weeks, in the build-up to San Diego, we will be sharing with you:

  • Free videos of last year’s presentations

  • Distilled CEO, Will Critchlow’s, thoughts on SearchLove over the years

  • A collection of feedback from previous attendees

  • Reasons to join us in San Diego

Across all our SearchLove conferences, speaker quality and consistency are our top priority. As such, our events team spends months pulling together expert speakers from across the world. We then spend time working alongside them to ensure they bring you their best content, strategies, tips and tricks.

Exceptional speaker ratings from attendees – check out why!

At San Diego 2017, 8 of our speakers’ presentations were rated outstanding or excellent by over 9 out of 10 attendees. To give you a taste of the SearchLove experience we have made three of their videos free to access.

Of course, it’s one thing to hear about the quality of the presentations and for us to show you attendee ratings. But, it is quite another to experience the talks yourself. This is why in the build-up to SearchLove San Diego, we have released three of last years top rated presentations for free.

All you need to do to access the videos is create a free Distilled account (if you don’t have one already!) and then click on the links below.

Speaker Ratings (Outstanding + Excellent)

Wil Reynolds – Intonation Matters: A New Approach to Search UX

Seer Interactive founder Wil Reynolds joined us once again in San Diego, bringing along his endless enthusiasm and energy, encouraging us all to put people at the front of our minds when creating content.

During his 40 minute presentation, Wil actively encourages us, as digital marketers, to get out from behind our desks and get out there meeting the people who perform searches. He says we need to understand their emotions as they search, rather than just relying on traditional SEO tools.

Emily Grossman – The New Mobile

In 2017, we were lucky enough to have the fantastic Emily Grossman speak at all three SearchLove conferences. That’s right; she graced us with her presence on the stages of San Diego, Boston and London!

In her San Diego 2017 session Emily covers how mobile marketing has changed over the past year and how businesses should be reacting both now and in the future. She urges all digital marketers to focus on strategies to improve their mobile platform and mobile performance, and get more from their mobile analytics data including:

  • Get better at being a data source by implementing correct structured data

  • Fix some of the basic loading optimizations that we all still get wrong

  • How to recover dark (mobile) traffic

Greg Gifford – Dr Evil’s Guide to Utter World Domination Through Local Seo

We were delighted to be able to invite Greg to San Diego after he blew away the crowd at SearchLove Boston back in 2016. As a specialist in Local SEO, Greg took to the stage with his mission for global domination through the power of SEO, and let us all in on his plan. It just so happens to be crammed into 150 slides.

Seriously though, Greg discusses how Local SEO  is more necessary than ever before and shares his tips on local optimization and advanced tips for getting maximum visibility in local search.

Come and join us in San Diego for sun, sea and search

There you have it, an insight into a handful of last years excellent San Diego speakers. If you enjoyed them, why not head over to the SearchLove San Diego page and reserve your ticket for March 26 & 27, 2018.

Early bird tickets are still on sale and will save you $300 off full price tickets. Be warned, they are selling fast and have limited availability.


We look forward to seeing you in Paradise Point.

Investment in experiential rises 5.5%, says Bellwether Report

Marketers continued to increase their spend on experiential marketing in the final quarter of 2018, with budgets rising 5.5% overall, according to the latest IPA Bellwether Report.

Although this was good news for the industry, the figure was down from 9.4% in the previous quarter. However, experiential was only one of two marketing disciplines that achieved positive budget growth.

The fall in marketing investment was put down to economic uncertainty due to Brexit by Dr Paul Smith, Director at IHS Markit and author of the Bellwether Report.

“Whilst fears of a sharp deterioration in the UK economy following the surprising EU referendum result in 2016 have so far proven to be unfounded, the current trend in growth signalled by the Bellwether survey is nonetheless consistent with an economy undermined by ongoing Brexit uncertainty and an increasingly common ‘wait-and-see’ attitude amongst businesses and consumers alike,” he explained.

Internet marketing was the only other discipline to grow in terms of spend, up and impressive 10.9%, but this figure was still 6.1% lower that Q3 2017. Meanwhile, PR recorded the lowest net balance (-6.6%), followed by other (-5.8%), market research (-5.4%), direct marketing (-4.5%) and sales promotions (-3.0%).

“Companies have subsequently adopted a similar attitude towards their marketing budgets,” added Smith. “Whilst willing to expand in perceived cost-value areas such as digital they continue to do so by weighing down on budgets related to traditionally bigger-ticket main media campaigns.”

The fact that marketers deem experiential worthy of increased spend, when it fell in all other disciplines except internet marketing, bodes well for the future of live brand experience.

The post Investment in experiential rises 5.5%, says Bellwether Report appeared first on Sense London.

9 of the best #BlueMonday social posts

Blue Monday is *apparently* the most depressing day of the year. Every third Monday in January we all rally round and ask ourselves if we are actually feeling “blue” or if the internet is just telling us we are. Either way, we love the hype on social of a trending hashtag. Here are 9 of our favourite social posts from the gloomiest 24 hours of the social media calendar!

1. CBeebies
#TiredTuesday is our new fave thing, we can’t deny it! Plus, it’s not limited to a once a year use – hello weekly content.

2. Women’s Health
Our kinda mantra…

3. Pukka Pies
Ok, so we’re biased on this one but sometimes a tasty dinner just makes a dull day 10 times better!

4. BBC 6 Music
We thinks the world’s caught on this year to the fact that we’re the only ones making any Monday blue.

In all seriousness this is a great article, give it a read if you’ve got 10 minutes!

5. Manchester United
Begrudgingly giving them this one. You’re red. We get it.

6. Lindsay Ell
Yeah, we hadn’t heard of her either and apparently, she’d only heard of Blue Monday this year. This year!

7. NME
A #BlueMonday tweet with actual factual knowledge. We’re down.

8. Innocent Drinks
Always up there with the trending topics are our Innocent.

9. National Trust
A.K.A the most satisfying video you’ll see today.

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