LOS ANGELES, CA, JANUARY 18, 2018 – Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
Though best known for the annual GRAMMY Awards, the Recording Academy strives year-round to advance artistic and technical excellence, works to ensure a vital and free creative environment and acts as an advocate on behalf of music and its makers through a wide range of programs administered by various sub-brands and affiliates. Over the course of its history, the Recording Academy has established itself as the preeminent arts advocacy and outreach organization in the United States. As part of the engagement, Siegel+Gale refreshed the visual identity to build equity for the master brand and create visual connectivity across the Recording Academy’s portfolio.
By introducing color and rendering the gramophone in both static and animated form, the new logo illustrates the variety of music genres and music creators the Recording Academy advocates on behalf of. In its pure graphic form, the gramophone remains the core identifier for the GRAMMY Awards and the Recording Academy’s programs. When animated, the logotype adapts the width of its letters to the sound and rhythm of music it is paired with. The various renderings of the gramophone serve as the foundation for a modern visual identity that is as dynamic as the music it is designed to represent.