2017: It’s Not All Doom and Gloom

It's Not All Doom and Gloom
This year was plagued with doom and gloom and many horrific events, most of which were viewed through social media.

However, it’s important to remember how social media has helped people this year! Here’s a few stories about social media from 2017, that will brighten your day…and your year!

Child Regains Christmas Presents

In Australia, a child’s presents were stolen right before Christmas – one was a gaming keyboard by Razer. After hearing about the robbery through an online article, the CEO of Razer – Tan Min-Liang – reached out on social media, asking if anyone could get him in contact with the family. After the search was successful, Min-Liang provided the child with a new keyboard, plus other computer and gaming accessories, so the family’s Christmas wasn’t ruined after all!

Going Viral

Out of all the videos this year – there’s been some great ones – some inspirational and others downright hilarious. We’ve seen soldiers return to their families for Christmas, deaf babies hearing their mothers for the first time and cats behaving…oddly. Social media has provided many of us the chance to outlet our stress and see the positive things that are happening in the world, that are often forgotten or lost to the terrible events we read on the news. One heart-warming video comes from a man who proposes to his ex-wife three years after they had divorced. His son videoed the whole thing as his dad re-proposed to his mum with a poem he had written. Such a touching, personal moment resonated with many as the video represented real love and received over ten million views! Social media often helps us remember that we aren’t truly alone in our struggles.

This is also evident in the case of a young girl who helped her school gain blankets through her Christmas list that went viral after breaking the hearts of everyone that read it.

It’s created careers!

Cardi B, now a famous rap artist, rose to fame through her Instagram account. Her increasing social media following meant she was eventually noticed. She was a regular person that expressed her views and voice on social media, which resulted in a successful, musical career. The power of social media should never be underestimated!

Social Media Has Started Thinking About Everyone

As Facebook and Twitter looked more at the well-being of their users this year, Facebook also started making changes on its site for blind users. It’s turned its attention to its facial recognition feature and is currently updating it to identify people in photos for people with screen readers that have low vision. The aim is to make a blind user’s news feed easier for them. By using the recognition feature and artificial intelligence, a person can hover over a photo and hear the caption, a visual detail of the picture and who is in the image. This is a great step towards the future and shows how sites like Facebook are giving back to its users. It’s also made fantastic improvement to its harassment and privacy policies.

Facebook also bought an app called TBH that asks positive questions like ‘Who makes you laugh the most?’ A user can simply select one of their Facebook friends, but the person remains anonymous. It’s an uplifting app that undermines all others like it because of its positive aspects.

It’s important to see the positive side of social media – the side helping people to find their missing relatives, making modern life more accessible to those who struggle to see or hear and for those that deserve recognition in their lives! Also, social media has provided us with videos of normal people that have kept us laughing and entertained throughout the year! It’s an ever-growing force to be reckoned with…especially in times of doom and gloom.

The post 2017: It’s Not All Doom and Gloom appeared first on Giraffe Social Media.

The 10 Most Popular Leadership Stories Of 2017

From experimenting with food detoxes to battling startup sexism, these are the leadership stories you read and shared the most this year.

2017 was a year of pretty extreme highs and lows in leadership. Sexual harassment issues came overwhelmingly to the fore, leading to many perpetrators to pay the price for years of misconduct for the first time. Racial tensions also unfolded on a national scale in ugly, violent, and sometimes fatal ways. Yet amid this tumult we also witnessed many moments of extraordinary leadership. And as Fast Company’s most-read stories of 2017 show, our conflicted political and cultural moment hasn’t curtailed readers’ hunger for making improvements, both personally and professionally.

Read Full Story

Tips for a digital product sampling campaign

Product sampling campaigns can be an excellent way to improve brand exposure, create more personalised results for businesses, and deliver more qualified leads to any sales team.

The simple reason for this is that product sampling allows your customers to test out what you have to offer before they ever make a purchase – giving them the power to get accustomed to your company – free of charge.

At the same time, product sampling raises awareness for the product in question, giving businesses the opportunity to gather crucial reviews, feedback, and data on how consumers feel about an item or service.

What is digital product sampling?

Most companies are only familiar with product sampling in the way it pertains to free giveaways at events or samples offered by a shop on the high-street. However, the truth is that there’s more to sampling than you might think.

In fact, digital sampling can add a whole new dimension to the traditional product sampling marketplace – allowing companies to save time and money when they’re searching for valuable customer data. If you have a digital product, like a piece of software, an eBook, or a learning opportunity available, then you can still take part in the product sampling strategy.

Here are a few tips to get you started:

1.    Start with a solid goal

All product sampling campaigns – digital or otherwise – must begin with a solid goal. This means asking yourself what you want to achieve with your campaign. Are you hoping to learn more about your target audience, or do you simply want to raise awareness for your brand?

Remember that your goal will be intrinsically linked to your target audience, as you’ll need to know who you’re going to target if you want your campaign to be successful. Once you have a goal and an audience in mind, you can think about how you’re going to offer your product sample to your target customers.

2.    Consider distribution

The best product sampling campaigns succeed because they’re carefully and strategically structured. Placing a download on your website and hoping that the right customers will find it might not give you great results.

However, you could consider connecting with customers from the target market you’re trying to reach through email, PPC campaigns, and targeted social ads.

Today, social media advertisements can be designed to specifically show to a unique collection of people based on important demographics like age, job title, location, and more.

Combining your sampling strategy with your social media marketing techniques could be a great way to boost your chances of success.

3.    Measure your progress

Finally, one of the things that makes product sampling such a powerful solution for many businesses, is that you can measure the progress of your campaign, and make changes to your strategy based on the information you gather.

For instance, you might find out that more women then men download your sample, or that you can access more engagement from a particular country.

The more you learn from your digital campaigns, the more you can make real-time changes to enhance brand awareness in all the right places.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on info@hotcow.co.uk.

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Performics and Northwestern University’s Intent Lab Releases First Retail Brand-Level Digital Satisfaction Index™ (DSI), Comparing Shopper Satisfaction for Lululemon, H&M and Gap

Lululemon Leads the Way in Online Utility and Social, While Shoppers Perceive Gap as Most Trustworthy

CHICAGO–(BUSINESS WIRE)–Performics, the premier performance marketing revenue growth driver, released the first edition of its Retail Brand-Level Digital Satisfaction Index™ (DSI), which compares digital satisfaction for retail in general, as well as across specific brands: Lululemon, H&M and Gap. The DSI is a quarterly measure of consumer attitudes and perceptions of online marketing, produced by the Intent Lab, a research partnership between Performics and Northwestern University Medill School of Journalism, Media and Integrated Marketing. The Retail Brand-Level DSI surveyed 1500 respondents in the U.S.

The DSI uses four key factors to understand consumer satisfaction:

  • Utility: Usefulness of site/app experiences
  • Social: Ability of brands to create communities
  • Privacy: Comfort around site information collection
  • Trust: Credibility of information from brands

According to Esteban Ribero, Performics SVP of Planning and Insights, “Our study showed that Utility was by far the most important factor in driving digital satisfaction for retail consumers. The good news is that most shoppers are loving the UX of retail websites and apps. To illustrate, 79% of respondents said the structure of retail websites and apps is intuitive.”

In regards to digital satisfaction for specific retail brands, the Intent Lab ranked Lululemon first overall, with H&M and Gap following. Shoppers perceived Lululemon as the most convenient and social brand, while Gap ranked highest in trustworthiness. All retailers have work to do around the Privacy factor, ensuring shoppers that they’re able to protect personal information. In fact, 34% of respondents said that they’re worried about storing their credit card information online with retailers.

“The DSI exposed the challenge that many retailers face in balancing personalization and privacy,” said Ribero. “Shoppers want both, and getting either wrong could be a deal breaker in terms of satisfaction.” 48% of respondents in the study said that they don’t like personalization because they don’t like to be tracked. At the same time, the large majority of shoppers wish that retail content and information was better prioritized based on their preferences. “There’s a trade-off between personalization and privacy in retail, and the key to digital satisfaction is being open and honest about what information is collected,” said Ribero.

View the 2017 Retail Brand-Level Digital Satisfaction Index™ (DSI) for more insights into overall retail satisfaction, as well as satisfaction comparisons between Lululemon, H&M and Gap.

About Performics

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit https://www.performics.com.

Contacts

Performics
Dan Malachowski, 212-468-4145
Marketing Director
dan.malachowski@performics.com

The post Performics and Northwestern University’s Intent Lab Releases First Retail Brand-Level Digital Satisfaction Index™ (DSI), Comparing Shopper Satisfaction for Lululemon, H&M and Gap appeared first on Performics.

Love Communications Pauses to Reflect This Holiday Season

Every year around this time, we find ourselves loading our schedules with this holiday concert, that family party, shopping for those friends and family members and trying to keep up all our traditions. The holiday season can be an overwhelming time of year with so many places to be and things to check off the list. Are we merely going through the motions and operating on autopilot? Or are we being mindful and doing these holiday activities with purpose?

This holiday season, Love Communications took a moment to pause, reflect and come up with a holiday greeting with meaning. What we discovered was a poignant message that resonates with every employee – it’s time to spread a little more Love.

Employees of the agency visited multiple locations in Salt Lake City, held up a sign reading “holiday hugs,” and hugged any and all of those we met. We loved watching the smiles of strangers rise to match those of our employees as barriers were broken and friendships formed. Now is the perfect time to step back, think of those you know and those you don’t, and spread the Love in your own way. Happy holidays, from our Love family to yours!

 

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