Want to cast and direct the stars of our future?

It’s a big responsibility.

 

It’s why MMI Group are looking for an exceptional HR and Organisational Design Lead. Someone who shares our passion for exploring the evolution of film; challenging its conventions and continually searching out what’s next.

 

We imagine you’ll have enviable organisational skills twinned with an openness and authority that even the trickiest personality types warm to and respect. Working alongside a team of people frequently working on high stress projects, you’ll have brilliant emotional intelligence and be able to spot a burgeoning problem before it even registers with most. You’ll have the very latest thinking on team and individual performance at your fingertips. Continually looking to improve your knowledge and skills, you’ll be an avid reader of new studies but, having a critical mind, be able to select the right insights to best evolve our strategies and procedures. You’ll get a real buzz from helping the management team operationalise our values and set and meet HR Goals, KPIs and targets. You’ll be able to clearly articulate the business rational to all stakeholders and keep their focus on them even during more challenging commercial periods. We’re unapologetically bold in everything we do and have set ourselves the initial target of being employer of choice in the Northwest by 2020.

 

The MMI Group is the largest portfolio of content strategy and film production companies in Northern England (UK). Under our three brands (Magnafi, The Gate Films & Foundry Film Studios), we combine a full strategic agency set up with the largest TV commercial and content production engine outside London incorporating a studio complex & post-production facilities. You’ll work side by side with film directors, technologists, producers, designers, documentary makers, creatives, digital planners, motion graphics artists to name just a few.  It’s an unusual collection of skills all under one roof but it’s a set-up which our growing number of clients absolutely love.

 

And to continue to lead in this space, we recruit on a strong set of values born from a collective pride, ambition and inventiveness. Our shared ethos means we can run through walls together. The first question you’ve got to ask yourself is – are you with us?

 

If this hits you in the heart as well as the head then send us your cv or up to date Linkedin profile to hello@magnafi.com

 

We encourage applications from those seeking return to work, part time or flexible working arrangements and candidates from diverse backgrounds. International applications are welcome with relocation packages available.

 

The post Want to cast and direct the stars of our future? appeared first on Magnafi.

Effective Content Marketing: Activating your content

In this series, we’re going to look more closely at the Hero, Hub and Hygiene model that can be used as a strategic framework to create content to. We’ll look at each type of content in more depth, as well as some examples, where you should place it and how to make it work for your business.

The final part is the Content Marketing Framework series is this post – Activation. I know many of you will be confused, as I’ve already covered the Big Three (Hero, Hub and Hygiene) in previous blog posts.

However, there’s a good reason that we need to talk about Activation as a stage. It’s because a lot of brands totally ignore it.

A good content marketing strategy is nothing without the activation that goes behind it. This is, ultimately, where a lot of businesses fail in their content marketing efforts.

If you build it, they will come.

No, they won’t.

In the current day and age, consumers are constantly bombarded with marketing messages everywhere they turn, it is not enough to simply create content. You can’t just create content and hope that people will discover it because they won’t.

You need to ensure that your content reaches the correct audience with a solid activation and promotion strategy. What exactly this strategy looks like will depend on the type of content you are looking to promote.

When looking at how much time you spend promoting your content vs creating it, you should be looking at spending a lot more time promoting. Some sources will say that you should spend as much as 80% of your time promoting your content.

However, each different type of content will need promoting in a different way and to different levels. Understanding the differences between these promotion activities is key to getting the most from your content.

Hero content

Hero content is activated by massive promotional campaigns across multiple channels.

While you’re developing your hero campaign, you should be thinking about how you will promote it at all times.

The first step on this path is to think of the two line PR pitch. Think about how you’re going to sell your hero campaign to PRs across the country, using only 2 lines.

Make sure you get that absolutely nailed down before you even consider anything else.

Secondly, think about how you’re going to use all the other channels. This is the point where you really need to have a multi-channel strategy that works together in order to drive the most benefit from your Hero content.

At Harvest, we’re a digital agency, so we focus on purely digital channels. We look at how Display media, social and even PPC can pull together to help gain coverage for the campaign.

However, just because we only focus on digital channels, doesn’t mean that you have to. You should also look at how to use the Hero piece to create different assets for other purposes, including PR, press releases, infographics, events, TV and press.

Hero campaigns often use up a large chunk of many brands’ marketing budget, so not having an effective promotional strategy is akin to taking that money and throwing it in a wood chipper.

Hub content

In contrast to Hero content, Hub content usually requires more targeted activation. Hub content tends to lend itself well to email. Hub content tends to be around a specific topic or target a specific group of people who will routinely engage with the content.

If you’re producing an on-going series, consider using a newsletter to notify people when a new piece of content goes live.

If you haven’t got an email list already, it’s time to get building one. Forbes has a good article on how to build an email list from scratch, and HubSpot has a great list of tricks to grow your list once it’s setup.

Hygiene content

Typically, people will find your hygiene content through search engines. That is the reason that the majority of people create Hygiene content, after all.

But how can you amplify the content that you create for Hygiene?

Simple, get it ranking higher.

A lot of people will set and forget the content that they create for Hygiene, but then complain that it;

  • Does not rank well
  • Does not get a lot of traffic
  • Was a waste of money

But in practice, you should be applying all of your SEO best practices to these pieces of content as well. You should be trying to build links to these pages to get them ranking better, you should be looking at the on-page factors.

Nothing is original.

The chances that you are first at creating a piece of content on the internet is slim. Someone else will have beaten you to it, and theirs will be ranking first.

Consider linkbuilding tactics for your content as well, rather than just your commercially focused pages (i.e. product pages).

But most importantly, if your content isn’t performing well, optimise it! Don’t be afraid to re-write and tweak content until it starts to perform better.

 

Ultimately, activation is what is going to make your content succeed. Sadly, activation is missing from a lot of content strategies, resulting in a massive influx of branded content that goes completely unread.

Want to learn more about how to activate your content? Drop us a line.

Related posts:

The post Effective Content Marketing: Activating your content appeared first on Harvest Digital ™.

Experience in the age of digital everywhere

cellphones

Thanks to the planet’s billions of digital devices, people today are in a constant state of connection.

They move seamlessly across different moments in their day, caring little about whether they’re interacting digitally or physically – with each other, with products, and with the environments around them.

Today’s brands also need to think in a seamless way about experiences and focus on making a positive difference in the lives of the people they care about – leveraging every touchpoint available to create an emotional bond.

Why?

Because brands win on customer experience, and most have significant room for improvement.

  • According to Forrester Research’s Customer Experience Trends, 2017, only 1% of brands in the US ranked excellent for customer experience.
  • McKinsey’s Brand Success in an Age of Digital Darwinism, reported that “More and more brands are recognizing the need to combine digital technology and personal experiences to effectively connect with customers.’
  • The IBM 2017 Customer Experience Index (CEI) Study on retail found that: “Consumers expect a seamless, digitally integrated shopping experience across every channel, including the physical store and contact center.”
  • Harvard Business Review’s Digital-Physical Mash-Ups points out that people “weave their digital and physical worlds so tightly together that they can’t fathom why companies haven’t done the same.”

The perception of your brand is now driven by the sum total of interactions people have, many of which – but not all – are digital.

Does that mean you should abandon everything you’ve ever done and go all-in on a digital-only strategy? Hardly. If people are never fully online nor ever completely off, then experience strategy is never completely digital nor wholly non-digital.

Just as digital technologies are inextricably woven into our lives, digital thinking should be woven into brand experience strategy from the outset. It should play a major role in how you think about your brand’s business and marketing tactics and goals.

It’s time to stop thinking about digital/non-digital, online/offline and get back to thinking about people in the world and the ways we can add value to the things they experience.

Today’s human journey

There’s only one place to successfully start building extraordinary experiences in the age of digital everywhere: people.

Simply put, there are three methods available to strategists hoping to understand the user journey: We can ask, observe, or analyze. Given how fragmented and complicated the user journey has become, the best strategy relies on all three.

Today, data on people and their journeys is easy enough to get – we leave a digital trail everywhere we go when we’re online. But most experience agencies don’t start there. We do. For us, analyzing search behavior and social conversations are a great place to start mining for insights – and an incredibly powerful way to get a sense of user behavior.

But as I mentioned earlier, people are not online all the time. User journeys – B2B, B2C – need to fluidly map steps and stages, channels and tactics that are changing all the time, especially with the ubiquity of mobile technologies.

So successful brands derive insights from user journey maps that integrate information they’ve analyzed (digital and social listening data), with data they’ve collected by asking (interviews, focus groups) and observing (ethnographies, diaries, field observations).

Taken together, this information helps to tell us why people do what they do, not just what they do. And it’s the foundation for creating extraordinary experiences.

The opportunity for brands

Once we understand the experience journey, we are well placed to figure out how we can meet their needs and aspirations – how the brand can add value to their lives.  If we do it right, we’ll have created something they love and want to share.

After nearly 80 years and tens of thousands of experiences, our experience principles are still powerful, particularly in today’s world of digital everywhere. To us, extraordinary experiences are:

  1.     Simple
  2.     Moving
  3.     Original

And when you create experience in this way, they are effective. Let’s finish up with a few examples:

SIMPLE

Superman playing Audible Recall

  • When an audiobook seller wants to breakthrough the noise at Comic Con, it makes simple sense that they’d do so with an audio game. Enter Audible Recall – a sci-fi and fantasy book digital game that pit seven opponents against each other in high-intensity battles that drove 680% increase in downloads and caused lines of up to 45 minutes. In a similarly simple fashion, when Google Play Music wanted to show young music lovers what it feels like when music gets you, we created a 3-story digital Google Play Music block that played videos and music that changed with the crowd’s mood. Not only were 75,000 live music fans entertained, 46.7 million of their online friends on social were as well.

 

MOVING

  • Love Has No Labels wanted to target American adults who are socially “in the middle” – proponents of diversity and inclusion, but unaware of implicit bias. So, on February 14, we launched a new PSA designed for social media, filmed live at the NFL Pro Bowl in Orlando in January. We put a twist on the traditional kiss cam by replacing it with an unbiased camera that featured all forms of love -friendships, families, and romantic relationships- across race, religion, gender, sexuality, ability, and age. The goal of the campaign has always been to flood the culture with a message of unbiased love, but this year, they were doing so by actually re-framing an iconic part of culture.

 

ORIGINAL

Nike Unlimited stadium

  • When you name your shoe the Lunar Epic, you need an experience that’s equally epic to launch it. The Nike Unlimited Stadium was the world’s first full-size 200-meter, figure-eight LED running track, where runners not only got to see their live stats, but they got to train against an avatar of themselves captured during their first lap. The faster they went, the larger their avatars became. More than 1,600 people participated over seventeen days in Singapore, and the work won 15 Cannes Lions.

So just remember – experience in the age of digital everywhere is a seamless blend.

The post Experience in the age of digital everywhere appeared first on Jack Morton.

Conversation LAB celebrates new The Foschini Group account win

Conversation LAB Cape Town has won the fashion retailer EXACT, following its recent wins of Markham and Fabiani – also part of The Foschini Group (TFG) stable.

EXACT has appointed Conversation LAB as the digital agency to drive its digital and social presence. All work will be run out of Conversation LAB Cape Town office.

Nikki Crous, EXACT head of marketing, says, “We have ambitious plans in digital to ensure we deliver a unique brand experience for EXACT that drives brand awareness and sales. Conversation LAB demonstrated a real understanding of the scale of the task, as well as an in-depth insight into our target audience and the retail landscape that we operate in. We look forward to our partnership.”

Conversation LAB will manage a range of digital activity including website optimisation for the launch of the new e-commerce website and management and development of all content across social media platforms.

Kevin Power, MD of Conversation LAB, adds, “We strive to remain a highly agile and responsive agency, and working with top retail brands like EXACT and TFG ensures we do not lose that focus. EXACT affords us a huge opportunity to do some hard-hitting digital work that works in this tough trading environment. We are immensely proud to be afforded another key brand in the TFG stable.”

For more information, contact edward.spearman@conversationlab.com.

 

Source: https://www.mediaupdate.co.za/marketing/143006/conversation-lab-celebrates-new-the-foschini-group-account-win

 

The post Conversation LAB celebrates new The Foschini Group account win appeared first on Conversation LAB.

Facebook to Eliminate ‘Dark Posts’: Implications for Advertisers

BACKGROUND

Recently, Facebook announced that it would create more transparency in the ad space by allowing users to see the active ads that pages are running across various platforms, including Facebook, Instagram and Audience Network. This effort is part of a larger effort to create more transparency for all Facebook advertisers, but we will see additional features roll out to election-related ads, including being able to see spend and impressions delivered in a searchable archive—the first time anything like this has been available. While this launched as a result of political ad transparency, we will likely see this open up a previously closed space from a brand perspective, providing brands access to their competitors’ creative and social strategies, which were previously hidden in dark posts.
IMPLICATIONS FOR BRANDS
  • This push from Facebook will likely encourage more transparency around placement and impressions in the future. Based on their efforts in the political ad space (eventually opening up spend and impression data), we may eventually see this trend apply to brands as well.
  • This change will open up much of what isn’t available from a competitor perspective and will allow us as an agency to better audit and understand competitor strategies
    Information that wasn’t previously available to competitors now is; spend, impressions and targeting are still protected, but based on message and quantity, brands will be able to see into their competitors’ strategies (and those competitors will be able to see into your strategies)
  • From a consumer perspective, we don’t anticipate many people will be digging through brand pages in search of all live ads, but we do anticipate action from brands and agencies seeking competitive information
Note that not every dark post created by an advertiser will be posted live to the brand’s wall. Dark posts will only be visible to a consumer if:
  • They’re served an ad and click an option to see more
  • They go to the brand’s Facebook page and click an option to see live ads
To learn more about Facebook’s elimination of ‘Dark Posts’, contact Performics today.

The post Facebook to Eliminate ‘Dark Posts’: Implications for Advertisers appeared first on Performics.

11.11: A Story of 1’s and Many, Many 0’s

By Mathias Chaillou, Chief Executive Officer, Performics Greater China & Chief Integration Officer, Publicis Media Greater China

Looking back at the latest edition of 11.11, the overwhelming feeling is that basic laws of economics don’t always prove to be true: diminishing returns and soft growth landing do not seem to apply to this unique shopping and shipping festival that has clearly become a ritual with consumers. With 168.2 Billion RMB in GMV, the growth of the 2017 edition surpassed the one of the 2016 edition (+39% in 2017 vs. +32% in 2016 GMV increase).

Miracles don’t come by surprise, and Alibaba’s relentless efforts to grow this event will one day be part of marketing books. So, what has changed in this edition? Why has it been such a success? What can we learn?

First and foremost is the importance and effort that brands have put into preparing for this event. No stone was left un-turned. For most of our clients, 11.11 has required four months of dedicated planning covering all marketing levers. This year, all brands were prepared with global brands really stepping up. What we have seen is a premiumisation of 11.11 with more premium brands putting in more effort, and more consumers responding to these brands’ solicitations. This shows that when brands really adopt marketplaces and adapt their strategies to  shopping festivals, when they put forward the right products, the right incentive and even more so the right content, there is a huge potential market that is far from being saturated. The growth of premium brands has been as much as three times as high as for mass market brands. And 60% of consumers say they saw 11.11 as an occasion to try premium and luxury goods they would not buy otherwise (source: Lightspeed). Many luxury and premium brands joined the 10 0 Million GMV club. Brands like Chow Tai Fook, Dyson, UGG or Aptamil performed particularly well in this edition with little or no discounts. In the prestige Beauty category, Lancôme, Estée Lauder and SKII results were beyond expectations.

The orchestration of 11.11 by TMALL and brands has led to consumers buying more, but also earlier. Brands have not only been active during 11.11. Many of them started communicating up to a month before the official start. We saw shopping carts filling up as early as October 1st and pre-sales really hitting records in the first 24 hours (October 20th) with almost 25% of all pre-sales generated in the first day of 11.11. Strong pre-sales in the opening days is not a new phenomenon but we did see that brands who did start early saw their pre-sales numbers go through the roof. All this has resulted in a sense of anticipation that really reached new heights in 2017. This proved to be true on the day of 11.11 itself, where Nike for example, reached 100 Million GMV in less than 1 minute. While this is great for consumers and for TMALL, this also means consumers have delayed purchases to benefit from discounts. This being particularly true in the apparel, electronic and beauty categories where, respectively, 55%, 30% and 24% of consumers delayed their purchases according to Fung Global Retail & Tech. This continuous trend will lead to more conversation about first degree (AKA “perfect”) price discrimination to improve margins in the coming years.

Another phenomenon that gained traction has been the adoption of the new retail strategy. This has been particularly true in the fashion category, but many other categories such as beauty and infant milk formula have also widely adopted omni-channel and O2O initiatives. Many brands have activated their own events or partnered with some of TMALL’s Pop-up stores to promote their products, leveraging both deep consumer experience all the while turning this experience directly into sales. If the numbers for O2O don’t really affect the bottom line (yet!), retailers and brands have used this occasion to test and learn strategies, preparing for the future. Uniqlo for example saw omni-channel GMV increase over four times (source: Alibaba)

The gamification of 11.11 has been a key element in consumer engagement. There have been the more obvious games that enable consumers to get extra incentives, but what we have found particularly interesting has been how commercial offers have become so complex that navigating them was in itself a game. If you add the in-store game in pop-up stores, leaderboards, VR, red envelops… you have there an ecosystem that has truly taken the shape of a game. And that is exactly the type of experience that younger consumers are looking for in their shopping journey today. However, it is to be noted that the level of complexity has gotten such that 75% (source: Nanfang Metropolis Daily) of consumers found it “too complicated” and “time wasting”. Some forms of discounts (cross-shop discounts, down payment giving rights to additional discounts…) may need to be revised in the future to give more transparency to pricing. And while VR and AR have huge potential it has not yet really picked up. While the emphasis on gamification has been a success, a more consumer-focused playing field would benefit all parties moving forward.

Last, we have seen for the first-time real excitement picking-up outside of China. We saw Alibaba invest in logistics, delivery and payment facilities in Taiwan, Hong Kong, Singapore and Malaysia to accelerate regional adoption. Lazada, a Southeast Asia marketplace which Alibaba owns shares in, has strongly promoted the event. More surprisingly, in Singapore for example, Watson has put forward 11.11 promotions on their own website. MediaMarkt in Germany, just to name another large E-Commerce player, also had a single day’s dedicated section on its platform. With orders coming from 225 markets, Globalisation is on its way.

What are the first lessons we can draw, a few hours only after this frenzy?

  1. There are two crucial moments to 11.11. Before it starts, when brands need to stimulate demand and incentive users to put their products in their shopping carts. The other game changing moment is the three first hours of D-Day. Numbers show that all the incremental sales in 2017 were pretty much made during these three hours (pre-sales confirmation and new offers being released). Local brands (Pechoin, Vinda, PurCotton,…) have been particular strong putting forward great offers and super-packs.
  2. Many consumers are willing to upgrade, so 11.11 is a huge opportunity for premium brands. Lower price items and smaller formats may help to grow your consumer base.
  3. Keep it simple and consistent. Be clear about your commercial offer. Make sure any bonus gifts are relevant to the consumers (sample of the same products vs. samples of other products for example).
  4. The leaderboards and ranking system gives more visibility to bigger brands. Smaller brands should be more focused on the SKUs they put forward and the audiences they address.
  5. Make sure you leverage all CRM capabilities, including in paid media. Existing buyers are the low hanging fruit and will help you boost organic visibility.
  6. Increase the frequency of posts on content channels, especially in the last days. Some local Brands were publishing up to 10 pieces of content in the last days. Livestreaming and real buyer reviews should at the core of your strategy.

We had recently underlined the importance of 11.11 for our clients and concluded that it had replaced CNY in the world of marketing. The scale, the planning, the excitement, the efforts and passion we put into this event had somehow replaced the commercial hype of CNY. In light of the results from this year, we are tempted to say it awfully feels like an early Christmas for brands and consumers.

View our infographic.

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Back to life, back to transparency: why the 2nd price auction might be on its way out

As a result of the rising competition with header bidding and the changes in behaviour by SSPs (supply-side platforms), for the first time, the display advertising industry needs first-price auctions.

If you’re looking to adopt a first-price bidding strategy, there are certainly benefits to both buy-side and sell-side auction models. Commercials and cost benefits certainly play a part in this process, but transparency is ultimately the most important factor. First-price bidding has the potential to benefit the entire ecosystem by forcing buyers to bid more accurately and effectively, moving forwards.

This means big changes are coming to auctions, as exchanges roll the dice on first-price bidding. 

 

From second-price auctions to first-price bids

Historically, if you’re bidding on a second-price auction, you will only ever be required to pay a penny more. For instance, if your competitor bids £3, and you bid £5, your bid will clear at £3.01.

With a first-price buying mechanism, you bid £5 and still pay £5. To a certain extent, we should be in favour of first-price bidding, as it’s hard to determine whether a fair second-price auction truly exists anymore…

A lot of DSPs have been telling SSPs to clean up their act or else they’ll be cut off. Traders are also changing the bidding processes to achieve greater visibility. For many years, agencies and brands alike have had to accept the relatively ‘black box’ approach in the industry.

No one has been able to confidently say that they know exactly how much of their budget has definitively been spent on pure media, or had visibility on the ‘true’ CPM of their bought inventory. Through more education and exposure, buyers and agencies have become savvier, so manipulating an auction dynamic to what’s been rather opaque to date, should now become a thing of the past.

 

Preparing for the change

This change in bidding method will allow us to start over. Admittedly, we’ve been in need of a clean slate – there’s a need to remove all the confusion and clutter caused by a fragmented and saturated tech landscape.

It means that buyers need to make smarter decisions by identifying and targeting users that are more valuable to them. Further, this will allow buyers to have a better understanding of how much they should be bidding for their target audience, off the back of this, and therefore have greater control over their costs.

Ideally, if second-price bidding could offer better transparency, then we wouldn’t have to go down this route. So, we should welcome this change since everyone in the industry has been achingly striving towards more transparency in their buying methodology.

But, unfortunately, the downside of this, is that this will come at a greater cost. Gone are the days where programmatic activity offered us an avenue to cheap remnant inventory (in bulk).  Time will tell whether publishers will still be able to shift this inventory (at a fair cost).

 

How we can utilise AI and programmatic

There is so much more to programmatic these days – it’s ever-evolving. We can now access video, native and even audio inventory through a single DSP. Whilst this is great for us, we need to be cautious of what may be blended into our costs within the pipes. Unfortunately, despite that, client budgets aren’t going to increase just because the price of the auction is going up.

What raises concern is that one could end up overpaying for inventory, which, of course, wouldn’t be great for anyone buying it.  Whilst first-price bidding takes some of the opportunity away from us (in terms of the scale around cheaper inventory), in the long run, it’s going to work in our favour. We know how to tackle this and drive value by utilising different bidding methods and having a hybrid of buying tactics (which is, of course, dependent on the creative format and the campaign’s objectives).

Agencies and brands alike need to think more strategically about how they’re going to allocate budget, in order to keep getting clients the best possible results. While algorithms and artificial intelligence play a big part, human intervention, experience, intuition and instinct, remains key in the optimisation process.

Without man to keep the machine on track, and working fast and effectively enough, results suffer. People driving these platforms and systems remain pivotal.

 

 

At Harvest, our ethos still hasn’t changed. We’re still focused on delivering the most cost-effective campaigns possible. Get in touch today, drop us a message info@harvestdigital.com to see how we can help you. 

Related posts:

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Conversation LAB wins aQuellé

aQuellé has appointed Conversation LAB as its digital agency of record to manage the full brand portfolio, including natural spring waters and flavored drinks. The scope of work covers all social media activity, full content and campaign development, bought digital media planning and buying.

Conversation LAB will also be tasked with creating digital excitement for aQuellé’s sponsorships, which include the aQuellé Midmar mile, aQuellé Ocean Racing Series, and aQuellé Tour Durban.

“We have known Kevin and the Conversation LAB team for many years now, and have always liked their approach to business and their passion for what they do — a passion very like ours,” says Arno Stegen, managing director of aQuellé. “They certainly appear to be at the forefront of the digital communications game, always innovating and adapting to the changing landscape. It is what we were looking for in a partner for such a crucial channel as digital and our sponsorship space!”

 

Source: http://www.marklives.com/radar/conversation-lab-wins-aquelle/

 

The post Conversation LAB wins aQuellé appeared first on Conversation LAB.

Do you believe the future of marketing is film & video?

Us too!

 

It’s why MMI Group are looking for a Marketing Manager to help us move through to the next stage of our expansion. Someone who shares our passion for exploring the evolution of film; challenging its conventions and continually searching out what’s next.

 

We imagine you’re a mix of data junkie and creative champion. You’ll love to immerse yourself in the brand and revel in working with our creatives and strategists to ensure our ideology comes across in every piece of communication. You’ll always have the latest competitor analysis to hand to ensure we remain distinctive and future facing. You’ll have a meticulous approach to defining our customer segments and be able to map customer journeys to create powerful campaign plans. You’ll have a perfect understanding of how to break down business objectives into a full array of goals, KPIs and targets plus a strong method for attribution modelling to highlight true success. You’ll have a real strength in content marketing and SEO, but be equally at home running PPC campaigns, email and events. You’ll have the organisational rigour to manage regular structural changes to our websites. You’ll push for the film we create for ourselves to be nominated for as many awards as our clients’ campaigns.

 

MMI Group is the largest portfolio of content strategy and film production companies in Northern England (UK). Under our three brands, we combine a full strategic agency set up with the largest TV commercial and content production engine outside London incorporating a studio complex & post-production facilities. You’ll work side by side with film directors, technologists, producers, designers, documentary makers, creatives, digital planners, motion graphics artists to name just a few. It’s an unusual collection of skills all under one roof but it’s a set-up which our clients absolutely love.

 

And to continue to lead in this space, we recruit on a strong set of values born from a collective pride, ambition and inventiveness. Our shared ethos means we can run through walls together. Consequently, we don’t mind if your industry experience is ten years or one. The first question is always – are you with us?

 

If this hits you in the heart as well as the head then send us your cv or up to date Linkedin profile to hello@magnafi.com

 

We encourage applications from those seeking return to work, part time or flexible working arrangements and candidates from diverse backgrounds. International applications are welcome with relocation packages available.

 

 

 

The post Do you believe the future of marketing is film & video? appeared first on Magnafi.