Women Are Fueling The Growth Of Collective Philanthropy Giving Circles

Most of the newly popular charitable organizations, where many people pool small amounts of money in order to make a larger impact, are majority female.

If you don’t have a lot of money to donate to a cause, you could give a little bit whenever you can afford it, or you might consider pooling that money with others who have similar interests. That way, your group can give a larger sum all at once, which, for cause groups has a much larger effect: Lots of cash up front is good. It lets your organization dream big and finance ambitious ideas.

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SNAPCHAT FILTERS ADS NOW TARGET PEOPLE — NOT JUST PLACES

 

Quaker Oats-sponsored filters were targeted with specific messages depending on time of day.

Brands can now apply more-advanced targeting tools to Snapchat photo filter campaigns, enabling them to reach select audiences and experiment more with the creative messaging, the company says.

The messaging and media app is calling the new tool, which arrives Tuesday, “audience filters.” Instead of just hitting a specific location (which is what its geofilter does), brands can target based on interests, time of day, age, gender and other technical criteria.

“This signals that Snapchat is willing to start to do more for advertisers,” says Aaron Goldman, CMO of 4C Insights, a Snapchat ads platform partner. “Reaching someone when you know they’re at your store, that’s farming. Audience filters—that’s more like hunting.”

Filters, or the overlays that people use to decorate photos and videos, are one of Snapchat’s most-used products, with 3 billion of them viewed a day, according to the company. Snapchat usually offers a variety for people to choose from. The filters are an attractive ad unit for brands.

Quaker Oats, owned by PepsiCo, is among the brands that have already tried the new audience-based filter campaigns. It targeted mothers and working professionals, divided the campaign into day and night, and tweaked the message depending on time of day.

“Geofilters and audience filters have fundamentally different targeting strengths,” Abhishek Jadon, director digital strategy at Pepsi North America Nutrition, wrote in an email. “Geofilters allow you to target very granular geographic areas, whereas audience filters can be targeted based on a host of behavioral attributes.”

Quaker Oats worked on the campaign with VaynerMedia, a Snapchat ads platform partner. Snapchat has built tight relations with select agencies familiar with its ad platform, which help brands run their campaigns and use the targeting capabilities.

“What intrigues us most about Snapchat’s filters is the combination of paid and earned media delivery rolled seamlessly into a single ad unit,” Jon Morgenstern, VP of paid media, at VaynerMedia, said in an e-mail. “When you consider the earned impressions derived from Snapchatters sending out Snaps using the filters to their friends, in addition to the paid delivery costs, the effective CPMs paid can be extremely efficient.”

The filters now have the same targeting tools as Snapchat’s video ads, and they can both be bought in auctions on the self-serve platform. This summer, Snapchat upgraded its ads manager with an advanced mode, inspired by Facebook’s Power Editor, which lets advertisers design, test and publish ads in a more streamlined fashion.

Snapchat has slowly been rolling out the ad technology it needs to attract the kind of non-stop advertisers that power Facebook and Google’s businesses.

The automated ad system has helped introduce more brands to Snapchat, and there were five times as many advertisers in the third quarter compared to the prior quarter, according to Snapchat’s financial report earlier this month. However, the automated ad system also drove down prices, which dropped 60 percent in the third quarter.

Snapchat’s ad sales reached $208 million in the third quarter, according to the report. That fell below expectations, according to analysts.

The company has been promising an app redesign to make it easier for both consumers and advertisers to understand the value of the platform.

Most recently, Snapchat launched a pixel, considered an essential ad tech offering. Pixels track consumers across the web and help brands retarget ads to people that visited their websites, among other data and measurement benefits.

Snapchat is still seen as immature in its advertising offering, and a number of agencies and brands have been frustrated by its slow progress. On Tuesday, Snapchat also said it would open an online tutorial to help get brands and agencies up to speed on how the platform works.

Nebraskan commission approves Keystone XL pipeline even after last week’s spill

Nebraska’s Public Service Commission just approved letting the TransCanada Corp.’s controversial Keystone XL pipeline bisect their state. On a three-to-two vote, the commission voted to let construction of the pipeline begin, however, the route they approved is an alternative route for the pipeline that would connect Canada’s Alberta oil sands to refineries in the United States. That has given …

Nebraska’s Public Service Commission just approved letting the TransCanada Corp.’s controversial Keystone XL pipeline bisect their state. On a three-to-two vote, the commission voted to let construction of the pipeline begin, however, the route they approved is an alternative route for the pipeline that would connect Canada’s Alberta oil sands to refineries in the United States. That has given the project’s opponents—including environmental conservationists, Native American tribes, and landowners along the pipeline’s prospective route—new grounds for arguing against the pipeline, as the new route has not been as thoroughly vetted, Bloomberg reports.

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Nebraskan commission approves Keystone XL pipeline even after last week’s spill

Nebraska’s Public Service Commission just approved letting the TransCanada Corp.’s controversial Keystone XL pipeline bisect their state. On a three-to-two vote, the commission voted to let construction of the pipeline begin, however, the route they approved is an alternative route for the pipeline that would connect Canada’s Alberta oil sands to refineries in the United States. That has given …

Nebraska’s Public Service Commission just approved letting the TransCanada Corp.’s controversial Keystone XL pipeline bisect their state. On a three-to-two vote, the commission voted to let construction of the pipeline begin, however, the route they approved is an alternative route for the pipeline that would connect Canada’s Alberta oil sands to refineries in the United States. That has given the project’s opponents—including environmental conservationists, Native American tribes, and landowners along the pipeline’s prospective route—new grounds for arguing against the pipeline, as the new route has not been as thoroughly vetted, Bloomberg reports.

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This Startup Wants To Make Sure You Don’t Spend Your Whole Paycheck On A Ski Jacket

Live Out There wants to make outerwear fit for scaling Mount Everest without the inflated markup, to make outdoor sports less cost-prohibitive.

We all know—and reams of research can back that up—that being in nature, surrounded by mountains, oceans, and rivers, is good for your mental health. Shopping for the right gear for those expeditions, on the other hand, is most definitely not.

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Next To A Georgia Highway, This Plant Is Helping Fight Climate Change

This section of highway is a testing ground for more sustainable roadways. One solution: Replace the roadside grass with Kernza, a grain that sequesters more carbon and doesn’t require mowing or replanting.

On a small section of highway near the exit for the small town of West Point, Georgia, a new experiment is underway: The shoulder next to the road is now planted with Kernza, a perennial grain that can help fight climate change.

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The 2017 hurricane season’s havoc, visualized by NASA Goddard’s Scientific Visualization Studio

The destructive dance of dust and salt unleashed by hurricanes Harvey, Irma, José, and María has been visualized by scientists at NASA by combining satellite data with the latest computer model simulations. It shows how the powerful storms of 2017 formed over the Atlantic and slammed America, while smoke from the Pacific Coast’s fires flew over most of the …

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The 2017 hurricane season’s havoc, visualized by NASA Goddard’s Scientific Visualization Studio

The destructive dance of dust and salt unleashed by hurricanes Harvey, Irma, José, and María has been visualized by scientists at NASA by combining satellite data with the latest computer model simulations. It shows how the powerful storms of 2017 formed over the Atlantic and slammed America, while smoke from the Pacific Coast’s fires flew over most of the …

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