How to give your product sampling campaign more pizazz

Want to attract new customers to your brand, or simply expand your sales potential in a new market? The simplest way to capture the hearts and loyalty of your target audience is to run a product sampling campaign.

By giving away small testers of your product, you can instantly convince your customers of the value you have to offer them, without asking them to take a risk by handing over the cash.

Once your clients are convinced that you have what they’ve been searching for, you can benefit from a happy, loyal audience that keeps coming back to you time and time again.

In fact, you might find that the people who try your samples become advocates for your brand, sharing their experience with anyone, and everyone who’s willing to listen.

The question is, how can you make sure your sampling experience is truly memorable?

1.    Make the most of presentation

While the performance of your sample should really speak for itself, you need to attract people to you in the first place if you want them to try out whatever you have to offer.

To get the best results, make the most of your packaging and display, making them both look as interesting as possible. Make sure you greet your customers with a smile too – as this can help them to feel a lot more comfortable with your brand.

2.    Combine the sample with extra value

Everyone loves a freebie, but if you can make your sample even more special with an extra dose of value, then you’re sure to give your customers an experience they won’t forget.

For instance, if you’re giving away a sample of a food product, try also offering your consumers a recipe that they can try at home after they’ve purchased the item for themselves. This enhances your chances of getting a sale and shows your clients that you’re thinking about their needs.

3.    Try offering a coupon too

Finally, if you really want to boost your chances of a sale, then it’s hard to say no to a purchase after a sample is followed up by a compelling discount or voucher. You don’t have to put your profit margins at risk, just give a small voucher code out with your sample that your customers can use if they want to get another taste. An offer like that is hard to resist!

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on info@hotcow.co.uk.

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