aQuellé has appointed Conversation LAB as its digital agency of record to manage the full brand portfolio, including natural spring waters and flavored drinks. The scope of work covers all social media activity, full content and campaign development, bought digital media planning and buying.
Conversation LAB will also be tasked with creating digital excitement for aQuellé’s sponsorships, which include the aQuellé Midmar mile, aQuellé Ocean Racing Series, and aQuellé Tour Durban.
“We have known Kevin and the Conversation LAB team for many years now, and have always liked their approach to business and their passion for what they do — a passion very like ours,” says Arno Stegen, managing director of aQuellé. “They certainly appear to be at the forefront of the digital communications game, always innovating and adapting to the changing landscape. It is what we were looking for in a partner for such a crucial channel as digital and our sponsorship space!”