Why Messy Desks Are Perfectly Optimized


Shelly Palmer leads an interactive discussion to help you visualize the futureand prepare for what you’ve envisionedat Ad Age Next on Nov. 15 and 16 in New York. Other marketers and innovators on-hand will include Google, Amazon, Procter & Gamble, Burger King, IBM, Walmart, The Washington Post and Wayfair. See the full agenda here.

While I was out recently, my meticulously neat wife mercilessly straightened and organized the desk in my home office. My desk was clean, but the results were suboptimal.

Everyone is talking about data and how valuable it is. But do you know the names and functions of the most basic algorithms being used to turn data into action? Have you brushed up on your math skills and started to think about how data will flow through the systems you are asking your engineers to create?

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