Diversity Pays Off
As a creative agency whose leadership comes from the US, Australia, and Germany Mistress prides itself on its international diversity. This vision was proudly on display at the PromaxBDA Latin America awards where Mistress won Gold for its Univision El Chapo campaign.
The creative was 100% in Spanish, comprised of over 200 assets including Facebook 360º, and garnered over 26 million social impressions.
The ceremony was held in Miami where key creative professionals gathered as PromaxBDA honored the finest work in television promotion, marketing and design across Latin America.
Roxanne Vargas, anchor at NBC’s WTVJ Miami, hosted the awards show as entertainment marketers convened for the annual conference on November 8. As the only awards competition of its kind for the region, hundreds of networks and agencies were in the running for recognition that runs the gamut from general branding spots, to digital and social-media campaigns.
Creative Director Lixaida Lorenzo from Puerto Rico ran the campaign. “At Mistress we have plenty of Latin talent, so culturally it was a story we related to intimately. But a great idea is a great idea and Univision really pushed us to take risks and do brave work – this is as much an award for being an inspiring client as it is the work.”
Read more and see all the winners here.