Friday Reading #117

Did everyone catch the Bake Off Final on Tuesday? No we don’t mean the C4 version, Prue Leith after a few gin and tonics spoiled that for us (but luckily not for the 8.8m who tuned in live – congrats to our friends at C4). Of course we’re talking about the Goodstuff Bake Off final – hosted here at Corinthian House, and featuring some unbelievable baking talent from across the agency.

The finals party brought together clients, media owners and the whole agency to watch a live technical challenge and the final showstopper. And show stopping they were, the talent was as huge as the cakes – but ultimately Carmen’s witches cauldron cast a spell on the judges to take home the crown. But more importantly, the event managed to raise over £1000 for our wonderful charities Alzheimer’s Society and SWAN UK.

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Despite the slightly demonic appearance, these drawings are in fact useful models to make your presentations better. The information monster is the deck we’re all too familiar with, with hundreds of text dense charts – overwhelming you with information and failing to land any of it. The story rainbow is what it could be, based around the singular idea you want to communicate – structured as a narrative, with three key acts. The full article over at Quartz is packed with useful tips, starting points and things to consider to nail that 4pm on a Friday graveyard slot.

Love
podcasts? Have 100 or so spare hours to check out the best the format has to
offer? Reddit user Scarscrabble has listened to ‘way too many podcasts’ and
created the definitive list of the 100 top podcasts with descriptions
personal favourites include 99% invisible, My Dad Wrote a Porno (coming in at a
strong 7th) and Hello Internet. Can you find yours?

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Remember clipart? The indispensable way to liven up any document in the 1990′s was Microsoft’s library of hundreds of thousands of ready made cartoons. Looking to fill a hole in our hearts, Google have recently unveiled Poly, their free online library of 3d objects – clipart for the VR generation. In much the same way clipart was able to fast track the development of graphic design computing, Google are undoubtedly hoping that Poly will kickstart a new category of graphics.

2017 has
been the year that the power of the ‘Frightful Five’, Amazon, Apple, Facebook,
Google and Microsoft, has come into stark relief. Each of them own a
massive chunk of the digital world we live in; from commerce, to our social
lives, the collective knowledge of the internet and every computer that runs it.
However, none of them has made much of a dent into the lucrative world of entertainment
– Amazon fails to get their hit show, Google’s YouTube hasn’t made much of an
inroads into long-form content, Microsoft quietly closed down its own
entertainment studio and Apple and Facebook talk big but it’s always around the
corner. Is this sector out of the grasp of the big five?

How can
digital advertising engage, rather than simply target? The digital landscape is facing
a significant obstacle at the moment as audiences around the world increasingly associate online ads with spam and fake news, and feel that ads are intrusive and
interruptive.

This
means that digital as we know it is facing a pivotal change in our
communication with audiences: PSFK argue a shift of focus may be required to build uninterrupted engagement and relationships, rather than overzealous use
of pre-rolls and MPUs. This aligns with trends like the rise of branded
podcasts for long-term success for building a brand. From digital perspective,
we must start thinking about how we engage rather than simply target.

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