All the MMA SA Smarties 2017 Winners!

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation, and talent across mobile marketing at the MMA SA Smarties Awards 2017, held at The Capital Moloko Hotel, Sandton on Thursday, 2 November.

The evening drew attention to pioneering mobile campaigns, following the Smarties Forum held earlier in the day at the same venue, and revealed the winners of the sought-after Smarties Awards for mobile marketing excellence.

The Liquorice unicorns came out as a big winner overall with five individual awards for three different campaigns and the title of agency of the year. This follows their excellent showing at the EMEA regional awards held last week.

Yonder Media also did very well in receiving five awards for two different campaigns, as well as the title ‘publisher/media company of the year in mobile’; while Havas Boondoggle brought home four awards as well as the best in show accolade for the Durex ‘The big O’ campaign.

Gorilla was another top performer, responsible for five awards; with Mobitainment & Brainbow Conscious Creatives and AAT (Always Active Technologies) responsible for three awards each, for their ‘Ariel impossible made possible’ campaign and ‘info4africa – Omnichannel mobile user experience’ work respectively; with Boxer Superstores’ ‘Dreams come true at Boxer with Sunlight’ receiving an award; as did Strika Entertainment for ‘KFC Supa Strikas golden shakes’; Conversation Lab for ‘Dunlop lead generation’; Jupiter Drawing Room Cape Town for ‘Burger King #SWHOPPER’; as well as Mobiclicks for the ‘CNA June holiday’ campaign.

MMA SA’s mobile marketing industry awards 2017

  • Agency of the year: Liquorice
  • Enabling technology company of the year in mobile: Google
  • Operator of the year in mobile: Vodacom
  • Publisher/media company of the year in mobile: Yonder Media

 

Winners of MMA SA Smarties Awards 2017

 

MARKETING STRATEGY
Category Award Agency Brand Campaign Name
Brand Awareness Gold Havas Boondoggle Durex The Big O
Silver Liquorice & FCB Amarula Amarula #Namethemsavethem
Bronze Mobitainment & Brainbow Conscious Creatives Ariel Ariel Impossible made Possible
Bronze Yonder Media Shoprite Shoprite Low Price Christmas Brand Awareness Campaign
Lead Generation Gold Havas Boondoggle Durex The Big O
Silver Yonder Media Government Employee Medical Scheme (GEMS) GEMS Evo Switch Campaign
Bronze Boxer Superstores Boxer Superstores Dreams come true at Boxer with Sunlight
Bronze Conversation Lab Dunlop SA Dunlop Lead Generation
Product/Services Launch Gold Strika Entertainment KFC KFC Supa Strikas Golden Shakes
Silver Yonder Media Government Employee Medical Scheme (GEMS) GEMS Evo Switch Campaign
Relationship Building and CRM Bronze Liquorice Surf – Unilever Surf School of Shine
Social Impact / Non for Profit Gold Liquorice Amarula Amarula #NameThemSaveThem
Silver AAT (Always Active Technologies) info4africa info4africa – Omnichannel Mobile User Experience
MEDIA STRATEGY
Cross Media Gold Mobitainment & Brainbow Conscious Creatives Ariel Ariel Impossible made Possible
Silver Gorilla Lux – Unilever We are More
Cross Mobile Integration Gold Yonder Media Government Employee Medical Scheme (GEMS) GEMS Evo Switch Campaign
Silver AAT (Always Active Technologies) info4africa info4africa – Omnichannel Mobile User Experience
Messaging Bronze Gorilla SHIELD – Unilever It’s Your Move
Mobile Website Gold Liquorice Amarula Amarula #NameThemSaveThem
Silver Havas Boondoggle Durex The Big O
Mobile Social Gold Havas Boondoggle Durex The Big O
Silver The Jupiter Drawing Room CT Burger King #SWHOPPER
Bronze Gorilla Mondelez – Stimorol Stimoji
ENABLING TECHNOLOGY
Location Based Services or Targeting Gold Yonder Media Shoprite Shoprite Local Awareness Campaign
Silver Mobiclicks CNA CNA June Holiday Campaign
Bronze AAT (Always Active Technologies) info4africa Non Profit Organisation info4africa – Omnichannel Mobile User Experience
Silver Gorilla AXE – Unilever You’ve got Something
Bronze Gorilla LUX – Unilever We are More
Mobile Video Bronze Liquorice SA Home Loans SA Home Loans House Rules
Mobile Audio Silver Mobitainment & Brainbow Conscious Creatives Ariel Ariel Impossible made Possible
BEST IN SHOW
Havas Boondoggle Durex The Big O

Follow the #MMASASMARTIES17 hashtag for the latest updates!

Source: http://www.bizcommunity.com/Article/196/423/169574.html#topstory

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