Stay Curious and Keep Learning

“What is a college? An institute of learning. What is a business? An institute of learning. Life, itself, is an institute of learning.” – Thomas Edison

I recently addressed a class at the University of Texas Stan Richards School of Advertising & Public Relations. And while I only wish I were as succinct and insightful as Thomas Edison, here’s what I said:

I’ve been in your seat before. Sitting where you are right now, I was pretty sure I had my future figured out.

I wasn’t studying marketing or advertising. I was a double major in English and elementary education. I was going to be a first grade teacher. And I was. For two years.

But I’ve spent 40 years in advertising.

I’ve been on the creative side. I’ve been on the client side. And I’ve been on the client management side, where I’ve been for the last half of those 40 years.

I know that very few people have taken the career path I’ve followed. It’s a little odd, I’ll admit. But I wouldn’t change one leg of the journey. And here’s why: You learn something from everything you do. Every victory, every defeat, every mistake, every recovery. Every good boss, every terrible boss.

As a teacher, I learned the fundamentals of presentation skills. I learned about inspiring and motivating creative thinking. I learned about accountability. I learned about leading vs. managing. All of which have been invaluable in my “other” careers.

Presentation skills, for example, will be critical to your future in marketing and advertising. Whether you’re on the client side or the agency side – in creative, account management, media, or strategy – you’ll need to be a good presenter. The only power we have, particularly on the agency side, is the power of persuasion. I would go so far as to tell you that if you can’t or don’t want to present, this is most likely not the career for you. So work on your presentation skills every chance you get.

As a copywriter, and eventually an executive creative director, I learned that without strategy, creative ideas are rudderless. They will go nowhere and achieve nothing if they aren’t anchored by powerful insights into the problem you’re trying to solve. If you’re headed for a career in marketing and advertising, regardless of area of practice, you need to have a passion for strategy and strategic thinking. Take classes that aren’t just about the what but about the why.

I also learned that it’s not personal. Your ideas will die at the hands of others. Sometimes for valid reasons, sometimes because you didn’t express the idea well (see presentation skills), sometimes because it just did. In realizing that it’s not personal, I listened better to others’ points of view. And listening can often make those ideas live a little longer and perhaps even thrive. My advice is to grow thick skin and big ears if your future is in the idea business.

On the client side, as the managing director of an international company, I learned that the more you try to meet people where they live vs. where you live, the more work you can get done. You are the most diverse generation this country has ever seen, and I envy you that. Infuse your thinking and your work with that diversity.

I also learned that every decision you make as a client truly affects your business and the people who work there. I brought that reality with me when I came back to advertising. If your future is working at an ad agency, never forget that the ideas you come up with and the solutions you recommend can have a significant impact on your client and your client’s business. Your ideas are not the end – they’re a means to the end. I guarantee you that if you keep that in mind, you’ll have a client who listens to you and trusts you.

Today, as you sit there where I sat, you’re paying to learn. And what you learn will be invaluable in preparing you for your chosen career.

And when you get your first paycheck, turn the tables: Don’t think of it as someone paying you for the work you do – think of it as someone paying you to keep learning.

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New agency BE catapults young talent into owner-managers

by Herman Manson (@marklives) Conversation LAB, a full-service digital agency headquartered in Durban and with offices in Cape Town, Johannesburg and London, has taken seven of its young black managers and given them majority ownership in their own agency: BE — a play on black empowerment but also on being bold, confident etc.

Taking middle management and catapulting them into owner managers of their own shop is an unconventional strategy but it addresses gaps in the current empowerment model employed by agencies, which often sees the majority of their staff members overlooked in favour of a one or two senior managers.

It comes with plenty of safety nets for the new owners of BE agency, says Kevin Power, co-founder and managing director at Conversation LAB. BE will be 51% black-owned by former Conversation LAB staffers, with the agency-holding company retaining the remaining 49%. Each of the staffers will hold a 5% stake outright — no cash required and no loan to repay. The only catch is that they “pay it forward” later on in their careers by creating opportunities for other deserving candidates.

Conversation LAB offers BE access to all its infrastructure, including offices and support staff. Should any of the new owner-managers decide they would rather return to the mother agency, their previous contracts resume, which is also the case should the agency fail for any reason. According to Power, the move is designed to offer black staff an equal footing and opportunity in owning a stake in their own agency. The aim is to transform their lives.

Back row (L-R): Jon Oliff (Conversation LAB/BE, head of technology); Siyabonga Ntamela (BE, senior art director), Kevin Power (Conversation LAB/BE group MD). Middle row: Kitty Mkhize (BE, account manager), Silindile Nkosi (BE, copywriter). Front row: Mark Stuart (BE, developer), Saudiqua Simpson (BE, senior SEO manager), Kevindren Govender (BE, technology lead). Absent: Samad Yakob (BE, SEO and UX manager).

 

The seven staffers picked to take up initial stakes in BE are:

  • Siya Nhlanhla: senior art director (with Conversation LAB for three years). He was awarded the first bursary to Vega given by Loeries in 2008 for creative talent from previously disadvantaged backgrounds. Nhlanhla then joined FCB as a junior art director and spent four years there in Johannesburg and Durban. He joined Conversation LAB in December 2014 and has won loads of awards from Smarties, Assegais, New Gen and more.
  • Silindile Nkosi: copywriter (Conversation LAB for two years). She started with Conversation LAB in social media after leaving Gorilla and has won a clutch of awards, including New Gen Awards Silver for best social media manager.
  • Khethelo “Kitty” Mkhize: account manager (with Conversation LAB for 2.5 years). She has worked in digital for leading Unilever agencies, including The Hardy Boys.
  • Saudiqua Simpson: senior search manager (with Conversation LAB for one year, based in Cape Town). Over the last 10 years, she has worked at several large digital agencies for premium clients such as Metro.co.uk, Capitec Bank, RE/MAX, Pam Golding, Woolworths and Deloitte. Simpson heads up the SEO function out of the Cape Town office.
  • Samad Yakob: senior search manager (with Conversation LAB for three years). He has worked in SEO and technology for over 10 years, and has spent his last three years with CLAB as a lead SEO manager.
  • Kevindren Govender: technology lead (with Conversation LAB for 1.5 years). He has been the back-end solutions developer for Conversation LAB.
  • Mark Stuart: developer ( with Conversation LAB for one year). He is part of the Facebook Bot Developers panel and has recently returned from the Africa Summit in Namibia. He has just launched ADvTECH’s new BOT technology for online leads — an industry first in South Africa.

The seven shareholders will eventually be expanded to 10. This could potentially include an MD, although Power, who will serve as MD in the interim, hopes the appointment will be made in-house, depending on the skill sets of staff currently working at the agency.

Investing in a new generation

Conversation LAB, through BE, is investing in a new generation of black agency leaders, says Power, in new small business owners and in industry transformation. BE’s new owner-managers will receive hands-on training on how to run a business. BE doesn’t have a rigid business plan but then neither did Conversation LAB, which has been built into a 75-person shop within five years. The idea is to learn, grow and adapt.

BE will be actively pitching for new business and has the backup and skill sets held within Conversation LAB available to it as required. BE is positioned as a full-service digital agency.

 

Source: http://www.marklives.com/2017/11/new-agency-be-catapults-young-talent-into-owner-managers/

 

The post New agency BE catapults young talent into owner-managers appeared first on Conversation LAB.

FTC: We are evaluating “serious issues” in Uber data breach

In light of Uber’s recent data breach, the ride-hailer is being investigated by regulators in the U.K., Australia, the Philippines, and New York. Now the Federal Trade Commission is joining that list, reports TechCrunch. The FTC responded to reports that Uber paid off hackers to conceal the fact that data of 57 million account holders …

In light of Uber’s recent data breach, the ride-hailer is being investigated by regulators in the U.K., Australia, the Philippines, and New York. Now the Federal Trade Commission is joining that list, reports TechCrunch.

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The road to success through the eyes of an intern

Suc·cess /səkˈses/

Attainment of wealth, favor or eminence

 

Most would agree with this definition. Money, popularity and power don’t seem so bad, right?

As a centennial entering the workforce, I’ve learned that humanity desires much more. Success is not the attainment of wealth, favor or eminence, but rather perpetual joy.

GSD&M interns have Internship Experience Meetings which teach us about different departments within the agency. While learning about said departments, these meetings also helped me come up with what I consider to be the five necessities for true success:

Stay curious. I’m an acting major who interned with GSD&M’s communications team. Kelly Clemons is an architecture major turned IT intern, and Jack Epsteen—once a design major—is now the head of GSD&M’s production department. My point is: shadow people that are doing things of your interest, ask questions and don’t limit yourself. Never stop learning, because curiosity is key to being an active part of the world around you and can lead to paths unknown.

Serve others. Become a servant to those less fortunate than you by volunteering. The one thing no one can get back is time (sorry, guys, still no time travel). It’s the most valuable gift one can give. Staying concerned with the well-being of others can spill over into your work life and will contribute to your journey of success. 

You can’t do it alone. Staying humble is valuable because it drives you to create meaningful work. Remember that no one produces good work alone, so let your team know how grateful you are for them, and use them as a resource for constant inspiration and learning.

Got balance? Miguel Masso, a decision sciences intern, is a firm believer in putting work down at the end of the day and not picking it up until the following morning. Everyone’s beliefs on balance are different, but what we all know to be true is that if you aren’t healthy physically or mentally, what you produce won’t be your best product. We have to put ourselves first. 

Love the environment you’re in. Having a healthy work environment is genuinely rewarding. Any conflict or friction is easier dealt with because it’s known that we have a common goal. Regardless of your title, learn what that “common goal” is and keep it in mind when communicating and working with others. Love and care for your work environment, and it will do the same for you.

Internship Experience Meetings were meant to teach us about several departments within the agency, but for me, the outcome was a lesson about what success really is. At the end of the day, we are not accomplishments and titles. As human beings, we need to find joy in the process. That process is the journey, not a goal.

 

Suc·cess /səkˈses/

Attainment of wealth, favor, or eminence joy

Unpacking Artificial Intelligence

From the future of work to the subversion of democracy, 2017 has seen artificial intelligence subject to a wide variety of associations. Stemming from scientific breakthroughs and heightened by the allure of existential risk, the implications of AI can seem grave if not overhyped, with a tendency to engender more confusion than strategic clarity among marketers. In truth, there are very exciting things going on in AI research. Coupled with and enabled by our data-driven economy, the advancement and growing ubiquity of AI software stands to dramatically impact the global economy in coming years.

But marketers should be careful not to conflate stories about experiments in deep neural network technology (such as headlines about AI’s ability to master our most challenging strategy games on their own, predict your sexual preference, and invent its own language) with game-changing technologies poised to dissolve our professions (much less our progeny). Working in a creative industry, marketers are well-positioned to thrive in an AI-enabled environment, particularly in the short term.

 

Jargon Parsing, Hype-Checking, and Current Presence

Think of AI as a collection of software techniques used to make computers reason similar to how humans reason. Machine learning is a branch of AI techniques that entail configuring an algorithm to automatically adjust itself based on large amounts of data. Plenty of machine learning methods exist (mostly amounting to robust statistical procedures), but neural networks are behind the most jarring headlines you’ll come across. Neural networks are somewhat mysterious algorithms created by processing extremely large amounts of data through synaptic structures, similar to how a human brain functions.

In the context of human capabilities, today’s AI can only perform a relatively small range of skills – it’s so-called narrow or weak. The holy grail for AI research is general or strong AI, a system that can rival human intelligence in sufficient domains so as to be considered convincingly human. With data comprising the backbone of AI and neural networks showing so much promise, an arms race is underway among researchers in government, academia, and the private sector seeking to master AI. By training their neural networks with enormous amounts of data, these researchers use a process known as deep learning to discover nuanced patterns that human cognition is incapable of reaching alone.

The thing is, though, these sorts of technologies are already commonplace in consumer tech. For instance, both Google Search and Google Translate are technically powered by AI, as are Facebook’s news feed and Spotify’s Discover Weekly. Because it fundamentally entails large amounts of image data, products involving computer vision such as Snapchat’s facial recognition, Google visual search, and Pinterest Lens also necessarily rely on AI. Autonomous technology also forms the technical basis for programmatic advertising itself – perhaps unsurprising as ad exchanges are rooted in trade automation. In truth, the technology is all around us as marketers; 2018 will just be the year when it most noticeably finds its way into more novel marketing solutions.

When reckoning with speculations about AI and the future of work, it’s helpful to think about human capabilities in four main skill categories: manual routine, cognitive routine, manual nonroutine, and cognitive nonroutine. In theory, manual routine tasks found in places like factory working and assembly lines will be the quickest to automate, whereas cognitive nonroutine tasks such as being creative (or any job entailing a high degree of interpersonal interaction, such as nurses or social workers) will grow in demand. This is because nonroutine cognitive tasks are inherently much more difficult to quantify, and new technology always entails a degree of technological unemployment.

There remains a vibrant discussion about whether job creation will outpace technological unemployment; because most marketing activities fall into the savory quadrant of cognitive nonroutine tasks, our profession stands to be largely insulated from complete job automation for the foreseeable future. But let’s not kid ourselves into thinking cognitive routine tasks are not a loathsome aspect of modern marketing. Anyone working in analytics, media, or traditional digital marketing such as search engine optimization (SEO) or search engine marketing (SEM) at a large agency knows the countless hours of routine number crunching and other cognitive chores are endemic to the attention economy – thankfully, this is where AI stands to most significantly benefit marketers in 2018.

 

Future Marketing Applications

Just as AI is not new to consumer tech, it is also not new to marketing. Most existing solutions derive their value from customer relationship management solutions, like Salesforce’s Einstein and Marketo that increasingly bake in machine learning functionality that allows for predictive and anticipatory lead-generation tactics. Adobe Smart Tags and Google’s Cloud Vision API also allow for smart digital asset management services, affording the automation of display ad trafficking by using computer vision to generate naming conventions on the fly.

Companies such as Affectiva and GumGum offer a glimpse at the emergent computer vision space, using facial recognition to track expressions and offer so-called “emotion as a service” for novel testing methodologies, as well as application programming interfaces (APIs) for creative experimentation. For retailers, providers such as ShopperTrak and RetailNext use computer vision to learn more about customers, leveraging continuous footage of shoppers inside and outside their stores to serve more relevant offers and advertising. Vendors such as Clarifai and LogoGrab use similar tech to provide services along the lines of “visual listening,” scraping the visual Web for instances of your brand or desirable user-generated content (UGC), as do existing social listening and sentiment analysis platforms such as Crimson Hexagon and Synthesio.

Even creative roles are in the sights of AI technologies. As we produce more data, neural networks will also grow more capable, increasingly able to augment routine aspects of creative work. Manifest in software like Adobe Sensei, Grid.io, and Wibbitz, these proficiencies are still budding but show great promise. And while programs that automate copywriting tasks, such as Persado and Automated Insights, can be useful for smaller-budget campaigns and copy testing, these technologies are far from diluting creative capabilities. Rather, they stand to enhance artistic faculties, stimulating and augmenting the creative process by analyzing creative work and iterating against aesthetics, archetypes, or emotional nuances.

 

Less Obvious Implications

As routine cognitive tasks take up decreasing mindshare among marketers, nonroutine cognitive activities grow in importance. In this environment, AI’s role in creative activations and tactical approaches is tantamount to its role in operations technology. Some of the most powerful brand activations moving forward will also be made possible with the emergence of new AI technologies. Following are three activation paradigms bolstered by the rise of machine learning and neural networks.

Engage Crowdculture
Alongside AI and social platforms, the crowd is said to be a pillar of the new business playbook. It follows that marketers should orient themselves toward engaging the crowd for more innovative campaigns using AI. This will not only afford cultural benefits when well executed, but can also be used as a means through which to acquire novel forms of customer data.

Though it’s unclear whether data was collected to improve targeting efforts or contribute to a larger campaign, the Snickers Hungerithm is an example of leveraging crowd culture with AI to great effect. The Hungerithm was essentially a crowdsourced algorithm based on the collective sentiment of the Web, dictating the price of Snickers at participating 7-Elevens, with the idea being that cheaper Snickers bars would help satisfy our collective hangriness. Because the rise of social and mobile has largely led to our data deluge, it makes sense that the intersection of both is fertile ground for brands to leverage the crowd. This is particularly true when an interactive experience tied to the physical world is calibrated using AI in real time, such as in the case of Snickers’ Hungerithm. More interestingly, brands are charged to experiment using this data to better inform planning about participating customers, working toward building a robust micro-influencer ecosystem for future campaigns.

Lean Into Experiential
AI affords novel opportunities for brands to interact with users in the real world and allows novel types of legitimate data collection. Not only are experiential activations notable for their capacity to familiarize society with AI, they also allow for novel types of legitimate data collection, with AI-based monitoring capabilities improving measurement and attribution modeling. Individual consumer data can be analyzed to better track marketing dollars, with technologies such as visual listening, expression tracking, and sentiment analysis allowing marketers to better calculate impressions and engagement (provided the experience is shareable, of course).

An early example of this was Chevrolet’s Positivity Pump, which let people receive discounts on gas based on the positivity of their social media profiles. Similar to Snickers’ Hungerithm, this activation centered on the negativity on social media – a cultural tension interestingly related to AI-enabled social platforms. The activation used IBM Watson’s AI technology to do something novel and legitimately valuable with social data. With experiential campaigns, be smart: The best experiential activations don’t turn consumer content into brand schlock; they respect their consumer by ensuring their activations are things consumers want to share, not what they’re forced to share.

Raise Your Chatbots
Facilitating UGC contests with chatbots is one way to leverage the shortening relationship between consumers and brands. The most interesting examples of chatbot activations involve their serving as input vehicles for AI-powered personalization engines.

For instance, executions such as Sephora’s Virtual Artist chatbot used a computer vision API to detect faces in user-submitted photos – paired with smart technology on the back-end, this activation essentially allows people to try on makeup before they buy it. Other brands such as Perrier and Denny’s have used chatbots to customize photos and deliver coupons through choose-your-own-adventure campaigns. With any chatbot strategy, data collection protocols are fundamental. It is imperative to create the most useful and interactive chatbot experiences, building relationships in ways that both elevate your brand and garner valuable consumer data for future campaigns.

 

Vigilance, Overreliance, and Our Responsibility Writ Large

In 2018, some marketing executives will be tempted to view AI investments as simply a way to cut labor costs. As business leaders, marketers have a responsibility to retrain, reinvest, and even consider readjusting revenue models and talent schemes to leverage AI in creative new ways, as opposed to simply reaping marginal efficiency gains to stay competitive in the short term.

On personal and professional levels, marketers will be increasingly reliant on AI-driven algorithms for day-to-day information gathering. Over time, this algorithmic deference will transform our cognitive abilities; our minds and modes of thinking will continue evolving alongside technology. But in overrelying on information feeds (as opposed to seeking new information, media, and aesthetics for ourselves), we risk compromising our mental gatekeeping. Assessing this scenario, the rise of AI challenges marketers to be vigilant in fighting algorithmic overreliance, pushing our appreciation for experimentation, divergent thinking, and novelty in all aspects of life. In realizing this opportunity, we can use AI to enhance our perspective, reinvigorate cultural vibrancy, and, by way of action, fight the complacency endemic to our current condition.
Artificial intelligence infographic

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Porsche surprised coffee drinkers at a cafe with something to really wake them up.

Adweek – November 20, 2017

By David Gianatasio

Recently, a coffee shop in Carson, Calif., began offering customers a mysterious new beverage called E-Jolt, telling them it was so “incredibly powerful,” they’d have to sign a waiver before ordering.

“Waivers for coffee is the hip new thing,” explains a bearded hipster barista in the clip below.

Folks who put pen to paper were whisked outside to sample the product, and they were in for a wild ride. Their hearts raced and they sped around in circles, though this particular hidden-camera stunt wasn’t really selling coffee at all.

Who needs java to rev you up when you’ve got the 680-horsepower Porsche Panamera Turbo S E-Hybrid, which goes from 0 to 60 in 3.2 seconds? It leaves those Starbucks holiday cups in the dust!

Rides took place at the Porsche Experience Center, about two miles from the coffee shop, and the whole scenario was designed to “shake up perceptions of hybrid technology,” Marshall Ross, creative chief at Cramer-Krasselt, the agency behind the stunt, tells AdFreak.

“Hybrid engines are considered ‘good’ technology thanks to their ecological benefits,” Ross says, “but they’re not known for much else. No one thinks hybrids are fun or exhilarating. And those two notions are central to the Porsche brand. The way this car adds a mind-blowing element to what is normally a fairly dull driver experience made us think about what a jolt of caffeine does. It creates a buzz, opens your eyes, wakes you up.”

The cafe channels the vibe of old commercials set in fancy restaurants, where brands such as Folgers would secretly replace fresh-brewed coffee with instant. Here, Porsche adds a high-octane twist: “We’ve secretly replaced their coffee with a car,” Ross says.

C-K and Porsche have teamed up for inventive work before, including magazine ads featuring holograms and other novel technology. “Innovation is a core brand attribute we want to amplify in communications,” Ross says. “So, we’re always looking for ways to behave innovatively, rather than simply talk about innovations.”

For E-Jolt, the challenge was “to create a situation that would give people a smile because how we demonstrated the car felt fresh and surprising,” he says. “While the hologram may look more ‘techy,’ this was pretty technical from a camera point of view. This was true hidden-camera. The responses were real. There were a ton of cameras to hide to make this work.”

That realism factor actually made C-K “a little nervous” going into the two-day shoot, Ross says, because “the entire success of this project hinged on people taking the plunge,” and the team worried that the adrenalized sales pitch and waiver might dissuade too many folks from ordering. “But nearly everyone did [order an E-Jolt]. The only ones that didn’t either weren’t feeling well, or were creatures of habit.”

In fact, one guy “opted for a baby quiche instead of a ride in a 680-horsepower sports car,” Ross says. “Hope the quiche was good.”

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Get a real buzz from launching great creative work? 

Us too!

 

It’s why Magnafi are looking for a marketing literate, results driven Director of Client Advocacy to help our clients realise their business and brand ambitions. Someone who shares our passion for exploring the evolution of film; challenging its conventions and continually searching out what’s next.

 

We imagine you as a natural leader who colleagues respect and love to go the extra mile for. You’ll create, retain and grow relationships with ease. You’ll be genuinely motivated by your client’s commercial success but know that continually championing the best creative ideas is their strongest ally. You’ll be strategically strong, quickly grasping your client’s business challenges and helping them translate them into meaningful goals and KPI’s. You’re also an incredible energizer for their team, turning empathy into actionable tasks at lightning speed.  You’ll thrive in a fast paced and demanding environment, demonstrating meticulous financial and organisational rigour. We think you’ll have experience leading multichannel film campaigns both client and agency side. Above all you’ll love film and the power it has to move audiences.

 

Magnafi is part of the MMI Group; the largest portfolio of content strategy and film production companies in Northern England (UK). We combine a full strategic agency set up with the largest TV commercial and content production engine outside London incorporating a studio complex & post-production facilities. You’ll work side by side with film directors, technologists, producers, designers, documentary makers, creatives, digital planners, motion graphics artists to name just a few.  It’s an unusual collection of skills all under one roof but it’s a set-up which our clients absolutely love.

 

And to continue to lead in this space, we recruit on a strong set of values born from a collective pride, ambition and inventiveness. Our shared ethos means we can run through walls together. The first question is always – are you with us?

 

If this hits you in the heart as well as the head then send us your cv or up to date Linkedin profile to hello@magnafi.com

 

We encourage applications from those seeking return to work, part time or flexible working arrangements and candidates from diverse backgrounds. International applications are welcome with relocation packages available.

 

The post Get a real buzz from launching great creative work?  appeared first on Magnafi.

Want to cast and direct the stars of our future?

It’s a big responsibility.

 

It’s why MMI Group are looking for an exceptional HR and Organisational Design Lead. Someone who shares our passion for exploring the evolution of film; challenging its conventions and continually searching out what’s next.

 

We imagine you’ll have enviable organisational skills twinned with an openness and authority that even the trickiest personality types warm to and respect. Working alongside a team of people frequently working on high stress projects, you’ll have brilliant emotional intelligence and be able to spot a burgeoning problem before it even registers with most. You’ll have the very latest thinking on team and individual performance at your fingertips. Continually looking to improve your knowledge and skills, you’ll be an avid reader of new studies but, having a critical mind, be able to select the right insights to best evolve our strategies and procedures. You’ll get a real buzz from helping the management team operationalise our values and set and meet HR Goals, KPIs and targets. You’ll be able to clearly articulate the business rational to all stakeholders and keep their focus on them even during more challenging commercial periods. We’re unapologetically bold in everything we do and have set ourselves the initial target of being employer of choice in the Northwest by 2020.

 

The MMI Group is the largest portfolio of content strategy and film production companies in Northern England (UK). Under our three brands (Magnafi, The Gate Films & Foundry Film Studios), we combine a full strategic agency set up with the largest TV commercial and content production engine outside London incorporating a studio complex & post-production facilities. You’ll work side by side with film directors, technologists, producers, designers, documentary makers, creatives, digital planners, motion graphics artists to name just a few.  It’s an unusual collection of skills all under one roof but it’s a set-up which our growing number of clients absolutely love.

 

And to continue to lead in this space, we recruit on a strong set of values born from a collective pride, ambition and inventiveness. Our shared ethos means we can run through walls together. The first question you’ve got to ask yourself is – are you with us?

 

If this hits you in the heart as well as the head then send us your cv or up to date Linkedin profile to hello@magnafi.com

 

We encourage applications from those seeking return to work, part time or flexible working arrangements and candidates from diverse backgrounds. International applications are welcome with relocation packages available.

 

The post Want to cast and direct the stars of our future? appeared first on Magnafi.

Conversation LAB celebrates new The Foschini Group account win

Conversation LAB Cape Town has won the fashion retailer EXACT, following its recent wins of Markham and Fabiani – also part of The Foschini Group (TFG) stable.

EXACT has appointed Conversation LAB as the digital agency to drive its digital and social presence. All work will be run out of Conversation LAB Cape Town office.

Nikki Crous, EXACT head of marketing, says, “We have ambitious plans in digital to ensure we deliver a unique brand experience for EXACT that drives brand awareness and sales. Conversation LAB demonstrated a real understanding of the scale of the task, as well as an in-depth insight into our target audience and the retail landscape that we operate in. We look forward to our partnership.”

Conversation LAB will manage a range of digital activity including website optimisation for the launch of the new e-commerce website and management and development of all content across social media platforms.

Kevin Power, MD of Conversation LAB, adds, “We strive to remain a highly agile and responsive agency, and working with top retail brands like EXACT and TFG ensures we do not lose that focus. EXACT affords us a huge opportunity to do some hard-hitting digital work that works in this tough trading environment. We are immensely proud to be afforded another key brand in the TFG stable.”

For more information, contact edward.spearman@conversationlab.com.

 

Source: https://www.mediaupdate.co.za/marketing/143006/conversation-lab-celebrates-new-the-foschini-group-account-win

 

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A family welcomes a new member in Pick ‘n Save’s heartwarming Thanksgiving spot.

Creativity – November 16, 2017

By Alexandr Jardine

Grocery chain Pick ‘n Save (a division of Kroger) takes a less price-focused, more heartwarming approach to Thanksigiving this year, with a spot about food and family.

The first of two ads by agency Cramer-Krasselt features a cute little Asian boy who seems bewildered by all the preparation going on for Thanksgiving around him. It opens with him sitting alone in a bedroom with a “welcome home” banner and listening to excited shouts from downstairs. In the kitchen, his adoptive mom tells him she’s cooking Thanksgiving dinner, and explains what that is. But he doesn’t smile until he’s sitting at the table and she announces that they have a special meal this year: a feast of Chinese food. She then welcomes him to the family. A second ad features a video call from an absent member of the family brightening up Christmas. Both were directed by Community Films’ Matt Smukler.

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