The End of Net Neutrality Could be Good for Advertisers and Marketers — And Bad for Almost Everyone Else


Yesterday the Federal Communications Commission released its final draft the exceptionally misleadingly titled “Restoring Internet Freedom” order. The FCC announced a December 14 vote on the order, which would do the opposite of restoring anything resembling freedom. The federal agency wants to vote to repeal the current net neutrality rules which were enacted to ensure that Americans would have equal access to the internet.

If you’re reading this, chances are you’re already interested in the topic. Still, some quick background:

Renamed “Open Internet” a while back, net neutrality provided a regulatory framework that specifically prohibited:

Continue reading at AdAge.com

Marketer’s Brief: Budweiser Brings on Another Agency


Pass the syrup and play the country

We don’t know if there’s a trophy, but we do know Keith Urban’s “Blue Ain’t Your Color” was named the most-played song on Waffle House jukeboxes over the past 12 months. Ed Sheeran snagged two of the top spots in the first-ever official Waffle House top 10 ranking. The announcement, made Nov. 22 on National Jukebox Day, includes plenty of recent hits. No word on why 1996’s “Killing Me Softly” by Fugees is in the top 10 (perhaps cholesterol has something to do with it.) Waffle House says it hosts more jukeboxes than any other company in the U.S., and that customers played more than 30 million songs on TouchTunes jukeboxes in the past 12 months. Here are the 10 top songs played on TouchTunes jukeboxes at Waffle House over the past 12 months:

1. “Blue Ain’t Your Color” by Keith Urban

Continue reading at AdAge.com

Watch the Newest Ads on TV From Pillsbury, State Farm, Smirnoff and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Green Bay Packers players Aaron Rodgers and Clay Matthews are friendsactually, “best friends,” as Matthews sees it (Rodgers maybe sees it differently)in a State Farm ad. Ted Danson turns up in a Smirnoff spot to call attention to it being “America’s most-awarded brand in vodka over the past decade.” And Pillsbury serves up a holiday-themed commercial that celebrates “the things that can’t be bought”including family traditions and memoriesalthough it seems from the various product shots tucked into the ad’s various heartwarming scenes that Pillsbury does want you to buy its dinner rolls and cinnamon rolls.

Continue reading at AdAge.com

Black Friday vs. Cyber Monday: What’s a Brand Marketer’s Best Bet?

On Thanksgiving day, we gather around the dinner table with friends and family, devour mom’s turkey, granny’s apple pie, and give thanks for the blessings from the previous year. We also carb load on stuffing in preparation of the arduous task ahead of us—Black Friday shopping.

Dubbed Black Friday by retailers, as it’s the first day of the year that many are out of the red and in the black, profit is on the horizon.

For consumers, it’s long lines, rushing to stores in the wee hours, and now even cutting dessert short for this once-a-year free for all of stampeding over our fellow man, pushing them to the ground to get their mitts on the limited-quantity door buster.

But, is there a light at the end of the tunnel? And is that light the glimmer of a computer screen leading consumers to forgo Black Friday in favor of shopping online on Cyber Monday?

And if you’re a brand marketer, where do you concentrate your efforts to reach your target audience? Here are some stats we’ve gathered that will help you craft the perfect marketing strategy:

Is Black Friday or Cyber Monday More Popular?

This year 71% of consumers say they’re ready to shop on Cyber Monday compared to 69% who say they’re ready for Black Friday. This may seem like a small percentage difference, but it’s growing more year after year.

The largest participants in the Black Friday and Cyber Monday conversation on Twitter last year were in the 18 to 24 age group, both men and women—today and tomorrow’s consumer.

What Are Consumers Looking to Buy?

 

What Consumers Look for on Black Friday

Tablets/Laptops/PCs/TV – 27%

Clothing – 24%

Smart-home gadgets – 15%

Toys – 15%

Gift Cards -11%

Travel – 8%

 

What Consumers Look for on Cyber Monday

Clothing – 22%

Tablets/Laptops/PCs/TV – 21%

Smart-home gadgets – 17%

Gift Cards – 15%

Toys – 14%

Travel – 11%

Generally, when we think of Cyber Monday, we think of tech deals. But it turns out, shoppers are more interested in shopping for clothes on Cyber Monday and actually look for tech on Black Friday. This is precious information for retail advertisers. Tech stores need not pour all of their marketing efforts into Cyber Monday just because its name evokes thoughts of tech deals.

And sorry, vacation destination marketers, travel seems to be the lower priority for consumers on both Black Friday and Cyber Monday

Now that you’re teeming with all this newfound Black Friday and Cyber Monday data, you can tailor all your messaging to the right person, at the right time. Eat, drink, and be merry this Thanksgiving—but make sure that early morning alarm is set.

Remembering David Cassidy as ‘Sleepy Keith,’ Rice Krispies Endorser


As the world remembers David Cassidy, who died at 67 on Tuesday, it’s impossible to overstate the level and intensity of his fame in the early 1970sand the peculiar manufactured nature of it. Cassidy was part of the cast of the ABC sitcom “The Partridge Family,” which was created as a vehicle for Shirley Jones, who was then already famous as a star of stage and screenbut the show made a global superstar out of Jones’ real-life stepson Cassidy.

Jones played Shirley Partridge, the widowed mother of five kids who, with their mom, formed a touring musical group called The Partridge Family. Cassidy played her eldest son and the band’s lead singer, Keith Partridge. Studio musicians were originally intended to entirely fake The Partridge Family sound, but Jones and Cassidy had enough talent to actually sing for show’s songs (other “Partridge Family” actors lip-synced).

Cassidy was, simply, adorable, and became an overnight obsession for millions of teen and pre-teen girls. Were they in love with Keith Partridge or David Cassidy? In the pre-internet era, when star personas could be carefully controlled, it didn’t really matter. And ABC actively encouraged the conflation of the TV character and the actor behind him, as seen in the Rice Krispies ad above, which starred not David Cassidy, but Keith Partridge. The song underpinning the ad is a corny marvel:

Continue reading at AdAge.com

The Top 3 Mistakes You Are Making On LinkedIn

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By Lindsay Cosner, Strategist

LinkedIn is the world’s largest social network for working professionals—there are a total of 467 million LinkedIn users and nearly half use the network daily. If you are reading this blog, odds are you’re one of them. There are many advantages to being a member of this professional social network, but a few impactful mistakes can be holding you back from getting the most out of the platform. LinkedIn’s own Senior Account Executive, Erica Pyatt, helped us compile a list of the top three mistakes individuals make on LinkedIn and why you should stop.

Mistake #1. Accepting every connection request, or connecting with people that you do not know.

The average number of connections per LinkedIn user is 400, but large follower counts can actually detract from your success on the platform. More so than for other social networks, LinkedIn is all about quality over quantity. To maintain the power of your network, Erica advises that users “only connect with people if they know them well enough to comfortably and confidently make an introduction for them or to them.” In networking, avoid thinking about people as contacts—a Rolodex entry you only reach out to when you need something—instead, truly think of them as connections. Connections are two-way relationships where you give as much as you receive and stay in touch. Valuable connections require care and maintenance, and you can’t do that well with people you only know online. 80% of LinkedIn members consider professional networking important to their career success—all the more reason to do it right.

Mistake #2. Leaving your profile incomplete.

The richer and more personal your profile is, the more impactful it can be. Complete profiles add a human element to the platform, separating valuable connections from bots. Erica explains, “A LinkedIn profile should not be treated like a static version of your resume, but a mode of professional, self-expression that informs not only your next job opportunity but your next meeting. This is your opportunity to show people what you’ve accomplished, who you are and what value you can bring—going far beyond the roles and responsibilities neatly arranged on your resume.” Attention to these details pays dividends. Profiles with photos receive 21 times more profile views and 36 times more messages. Profiles with skills listed receive 13 times more profile views than those with that section left blank. And the simple act of keeping your position up-to-date attracts eight times more profile views.

Mistake #3. Not engaging with the platform.

“If you are not sharing, liking, commenting, and otherwise engaging on LinkedIn and its content, you are missing out on the richness of the platform,” said Erica. Over 1M professionals have published a post on LinkedIn and members publish 160K long-form posts every week. The content is there, worth engaging with and trusted by 71% of professionals as a credible source. Being engaged on LinkedIn builds and nurtures your network while making the important designation that you are interested in more than finding your next job. Members see 15 times more content in their feed than job postings and at any given time, only about 30% are looking for a new job. The other 70% are building and continuing relationships, positioning themselves as thought leaders in their industries, and putting in the work that prepares them for success when they find themselves looking for a new opportunity.
 

Need help with your LinkedIn strategy? Contact Likeable Media to discuss!


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Making the Most of Mobile

How many people do you know that don’t use a computer? You may be sitting in your office, looking around at your co-workers and thinking everyone uses a computer! Think a little harder though about your grandmother, wife or teenage son and how they access information today. Do they watch funny videos, read ebooks or […]

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