Busy Bees is a top global nursery and education provider with more than 340 nurseries in the UK, as well as a further 148 sites in Canada, Singapore, Malaysia and China.
Over the past 34 years the group’s grown and grown, acquiring more than 480 nurseries around the world. So, to support Busy Bees’ evolution and mainly focusing on the UK, we’ve been appointed to move the brand forward.
We’ll be using Busy Bees’ new brand proposition, ‘Seriously happy childcare’, as a starting point to create a distinctive new identity. Through a new look and feel, tone of voice, and photographic style, Together will bring the brand bang up to date and amplify its founding principle: to provide great quality childcare to hardworking parents looking for a great start for their children. This identity will roll out across all the brand’s collateral, from the website to nursery brochures and signage.
JT, one of Together’s two partners, said: “Busy Bees is a fantastic brand that offers us some exciting challenges. With the new identity, we’ll not only need to create something that juxtaposes that real warmth of the group with expertise and professionalism, but also something that their widespread teams and nurseries really buy into. We can’t wait to get started.”
Jitin Topiwala, Sales and Marketing Director at Busy Bees, said: “Chemistry is essential with a project of this scale. After meeting the agency and seeing their approach, we knew a creative partnership with Together would allow us to realise our ambitions for the brand.
“This is a hugely exciting time for Busy Bees and we’re looking forward to working with Together to bring our brand to life.”
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