Friday Reading #110

This week we welcomed 11 brilliant young minds to Goodstuff for the 3rd edition of our Goodstarter program. They got through 75 strands of spaghetti and 32 marshmallows in a team building test to get here. This brings our head count up to 90 Goodstuffers, after 13 years as an agency, 6 of them buying as well as planning. It’s not numberwang – but the theme for our MediaWeek agency of the year pitch, “the magic number”. The stage is set, the magician is ready (seriously) and we seem to have about half the agency presenting. No prizes for guessing which number is the magic one for us. Wish us luck!


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The first

VR 360 video showing brain surgery has been
recorded at The Royal London Hospital, working with FundementalVR who used 360 degree
cameras and GoPro’s strapped to surgeon’s heads to capture the whole procedure to treat an aneurysm.

The project is part of the educational platform ‘Brainbook’ hosted by the
Department of Neurosurgery
at The Royal London Hospital which aims to bring
medical education to healthcare professionals across the NHS. Most consumers
think of VR as a means of immersing themselves in games, but this shows that
the tech potential to be a fantastic learning tool too.

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The fear of an industrial robotic revolution seems
particularly prevalent at the moment – will we all be replaced and made
redundant within the next decade? Is the robot revolution inevitable? WIRED
seem to think not
– industrial robots are expensive, dangerous, and still
difficult to operate. However, roboticists are looking towards a new type of
machine to assist in the workplace – the ‘cobot’.

Lightweight and easy to
operate, these cobots are able to copy simple tasks and functions in order to
work alongside humans, rather than replace them. Simon Haddadin, one of the
individuals spearheading this movement, calls this ‘human-centered robotics’ –
so our jobs are safe (for now).

At a time
of political disarray, hate speech and online harassment is becoming
increasingly more toxic – publishers are beginning to struggle to maintain
safe online environments which protect and encourage the right to free speech,
while preventing plain old hate speech.

Yesterday,
Google’s Jigsaw released a new piece of AI tech which is set to crack down on
internet trolls
. Their anti-harassment tool, Perspective, uses machine learning “toxicity
filters” to assess the level of ‘toxicity’’ of a phrase more accurately than
any keyword blacklist, and faster than any human moderator.

Perspective’s
code was created by analysing comments made across a number of different
high-level news publishers such as The New York Times, The Guardian and The
Economist.

Scroll down
here to test it out for yourself.

In
recent years, brands have made a great effort to reflect the changing notions
of womanhood; but the changing landscape of cultural gender norms is now
challenging the stereotypical notion of ‘manhood’. Public figures ranging from Grime superstars to the
Royal family are now openly addressing issues such as mental health, emotions, and social pressures to ‘act like a man’.

For brands this signifies a shift in the way messages
should be communicated to men, and thinking beyond existing limits in gender
demographics. Kantar explores some campaigns that are moving the conversation
around masculinity
including Lynx, InstaDads, and #blackboyjoy.

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