Side Hustles: Creative Outlets to Improve your 9 to 5

Dedicating 40+ hours a week to one office, one specialty, one computer, can be especially draining when we get sucked into the routine. That’s where a side hustle comes in—an outlet to create outside of the workplace and make some money while doing it. This year, over 44 million Americans reported having some sort of side hustle.

GSD&M employs a whole slew of crazy-talented folks, so you bet there are some side hustles around here. I dug a little deeper into the double lives of ad gurus by day and hustlers by night to see what passions they’re turning into profit.

Chelsey Korman, founder of Peach Electric: a real rad vintage shop for rad, real women

What took your side hustle beyond a hobby?

I’ve loved the art of fashion and the beauty of a thought-out outfit my entire life, and have wanted to explore it as a business for as long as I can remember. One day, I just figured I’d better start somewhere. This is just the beginning, I feel.

How has your side hustle made a difference in your day job?

It makes me appreciate all the departments in GSD&M. Reaching 100 Instagram followers was a huge achievement and honestly, some were sympathy followers. Ha. But seriously, social media experts are seriously smart and creative, and they understand what it means to “reach and connect” with an audience. We all have so much to learn from each other.

@peachelectric

Laura Guardalabene, Cofounder of JUNK-O: creators of enamel pins inspired by pop culture and progressive political ideology

Where do you find inspiration to keep up the side hustle?

I follow a lot of other pin makers and small independent clothing brands. Companies like Lazy Oaf and Big Bud Press show me the growth potential JUNK-O has and how far hustling can get you.

How has your side hustle made a difference in your day job?

It has fueled my creativity tenfold. I no longer experience creative blocks or burnouts because I’m constantly challenging my mind and keeping it in shape.

@junkowears

Julia Elizondo, Cofounder of LA LO LA: a luxe resortwear line offering small batch collections

Where do you find inspiration to keep up the side hustle?

Through everyday things like a new issue of W Magazine or Condé Nast Traveler or just the simple dream of wanting to see women in our clothes. I want the chance to keep evolving the styles and collections into what I really want. 

What does this work outside of the office mean to you?

It means that I can pursue my dream while still being able to make a living working in a dynamic place like GSD&M. It’s an outlet for me too.

@love_lalola

Jeffrey Butterworth, founder of ArterBarter: a website to auction off original art pieces one by one, for anything BUT cash

What took your side hustle beyond a hobby?

Bringing a concept to satisfy the question I have been asking myself, “What am I going to do with my art?”

How has your side hustle made a difference in your day job?

A big part of what I do at work is trying to put together things that people would be interested in and attach it to a brand that makes sense. This is no different, it’s just that I’m the brand I’m attaching the idea to.

@arter_barter

Turning a passion into profit is hard, rewarding, meaningful work. Judging from the side hustlers above, work outside of the office creates a source of energy, drive and satisfaction that might otherwise go unused. Everyone needs an outlet, so might as well make some extra cash while you’re at it. Keeping your brain “in shape” isn’t a bad way to get your exercise, either. If you’ve got something in mind, why not give it a go and see what happens?

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