Friday Reading #109

September is off to a flying start so far, with the exciting news that Yorkshire Tea is now the nation’s second favourite brew! Five years ago when our paths first crossed they were fighting for fourth, so we’re glowing with pride to see how the brand has taken off.


image

Byron Sharp and Mark Ritson are two heavyweights in the marketing world, famous for sharp minds and sharper opinions. Marketing Week recently sat down with the pair of them to get their point of view on what the industry does right, wrong, and how we can improve. It’s an exchange well worth reading, with some solid advice for a career as well as what you can improve now.

image

Dominoes & Ford are exploring the possibility of
driverless pizza delivery in Michigan, USA
. The Ford cars will use driverless
technology to deliver pizzas with the intention of finding out how consumers
feel about interacting with autonomous service vehicles. Customers will be
picked randomly and asked if they’re willing to receive a delivery via an
automated vehicle. The customers will then be required to type in a unique
delivery code in order to obtain their pizza. Both Ford and Dominoes are
looking to get a range of insights from this test; Ford will be researching
the customer experience of autonomous driving tech, and for Dominoes it’s about experimenting with efficient and memorable means of delivering pizza to you, following their tests with drone delivery last year.

image

Look at the homescreen on your phone

*bing*, and
depending on your relative levels of OCD/distractedness you may have *bing*
a bunch of little red or orange blips by each of your favourite (and least
favourite) apps, pushing you to click, open and use – dangling the ever present
FOMO in your direction. What isn’t surprising is that some app developers know
that dropping a swift notification in your face drives response, and essentially abuse
this with meaningless prompts. Scott Belsky has come up with a few solutions to
remedy
this unsustainable hack into our lives.

image

Despite what this picture may imply, we’re not actually suggesting you drink mind expanding chemicals out of a test tube to help improve your thinking. Blame Doug Kleeman, who has nevertheless put together 20 useful tips for how to get to better ideas. His list is aimed at strategists, but it’s full of useful nuggets which can help the thinking of anyone who has to solve problems in their job – which is most of us really.

image

Instagram stories are already a fairly familiar tool in the social media advertiser’s toolbox, the platform has grown significantly since the Snapchat clone landed just over a year ago. But this particular idea from Lowes, the American DIY store caught our eye.

It uses 64 seperate video clips, each less than a second long to make up one 34 second vertical video showing the progress of a small vertical room. It’s a great example of content designed to fit the phone screen, and the use of micro clips helps visually break up the project – showing how easy it is, as well as playing with how many users automatically skip through their stories. 

Bookmark the permalink.

Leave a Reply