The Drum – August 16, 2017
By Minda Smiley
The Drum’s Top 50 Under 30 a list that is celebrating women across the country who are putting themselves – and their cities – on the map via their creativity, achievements and dedication to an industry that is changing at a fast clip.
Rebecca Mader, designer at Cramer-Krasselt in Milwaukee, Wisconsin
What is your biggest achievement to date?
I have what some people call “project management brain.” I think I’m one of the rare Type-A Creatives, so details and planning excite me just as much as design and art direction. I worked on a massive newspaper insert – so big in fact, it set a Guinness World Record. This was an incredible accomplishment because of the organization and coordination it took in addition to the designing. And I was at the center of it. That entire project I felt like I was floating from one thing to the next using all of my strengths at once. From figuring out how to get more than 5,000 products into the insert to figuring out what the thing should look like. It took major problem solving and a major sense of calm in the eye of the storm.
Who or what motivates and inspires you?
I’m continuously inspired by people who put good into the world. A powerful speech, a TV spot that makes you happy-cry, someone who buys a stranger coffee in the Starbucks drive-thru. The smallest of good deeds remind me of who I am and who I want to be in this world.
What brand means the most to you?
I go to a local gym called Spire Fitness and take spin classes. It’s a place I wholeheartedly I stand behind. It’s a community dedicated to challenge and bettering yourself both physically and mentally. My favorite part is that you never sweat alone. They’re Milwaukee based, and I’ve never been more enthusiastic about working out.
To read about the winners from each state, visit The Drum.
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