Creativity – August 14, 2017
By Alexandra Jardine
Agency Cramer-Krasselt’s Milwaukee office worked with teen focus groups to create the “Naughty Bag” range [of condoms] for local group Diverse & Resilient, a nonprofit whose mission is to improve the well-being of Wisconsin’s LGBTQ community. Their names include Torpedo Tube, Pork Parka Pecker Poncho,Scuba Gear, Ham Holster and Papa Stopper, and the fun packaging helps illustrate these ideas graphically too.
The branding aims to appeal to teens in the language they use, without being clinical, judgmental or preachy, as existing messages just don’t seem to be getting through to Milwaukee teens. The city has high rates of teen pregnancy and STIs, ranking the #1 city in the country for chlamydia infections and #2 for gonorrhea.
As well as distributing Naughty Bags through their existing free condom program all around Milwaukee, Diverse & Resilient will be making them available for free in community barbershops that will house condom dispensers and also through discreet pickup locations (disguised as newspaper stands) throughout the city.
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