Four Tips for Taking Delicious Food Photos on Instagram

By Gillian Stippa, Photographer

If you’re on Instagram, then you’ve experienced food envy. That conflicted feeling of desire and jealousy that whatever your friend is eating is more delicious than anything you’ve ever tasted before. Want to elicit the same reaction from your friends or followers? Just follow these simple tips for drool-inducing food photography:

1.    Use Natural Light

Shoot in natural light. This could be outside in the shade, or inside near a window. Avoid shooting in the same direction of the light. In other words, use directional light, make sure the light is coming from the side or the front of the product/food. Avoid using a flash, especially if using a cell phone to take a photo.

2.    Point of View

Overhead photos are received very well and are usually the safest bet. If you do shoot from another angle, try 90 or 45 degrees. Always make sure the background is blurred so that the product is the main focus. If using a DSLR camera this is done by widening the aperture (f/5.0)

3.    Take time to Compose your image

Overcrowding your image is a common mistake. Instead, play around with negative space to balance your image. Think about plating – does the dish complement the food? Is the surface distracting from the food? Style your food, but don’t obsess over perfectly placed parsley or pristine plate because keeping it real often makes for the best photo. Remember that you are creating art, whose function is “to present what the narrow and desperately practical perspectives of real life exclude.” 

4.    Tell a Story

Find your aesthetic niche. With each image try to answer the question, what is my story? Make sure your images look great as one cohesive piece. Think of each photo as one note of the symphony, and make sure you have a consistent finish or look.  

Interested in professional food photography? Contact us to find out more.
 


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Four Tips for Taking Delicious Food Photos on Instagram

By Gillian Stippa, Photographer

If you’re on Instagram, then you’ve experienced food envy. That conflicted feeling of desire and jealousy that whatever your friend is eating is more delicious than anything you’ve ever tasted before. Want to elicit the same reaction from your friends or followers? Just follow these simple tips for drool-inducing food photography:

1.    Use Natural Light

Shoot in natural light. This could be outside in the shade, or inside near a window. Avoid shooting in the same direction of the light. In other words, use directional light, make sure the light is coming from the side or the front of the product/food. Avoid using a flash, especially if using a cell phone to take a photo.

2.    Point of View

Overhead photos are received very well and are usually the safest bet. If you do shoot from another angle, try 90 or 45 degrees. Always make sure the background is blurred so that the product is the main focus. If using a DSLR camera this is done by widening the aperture (f/5.0)

3.    Take time to Compose your image

Overcrowding your image is a common mistake. Instead, play around with negative space to balance your image. Think about plating – does the dish complement the food? Is the surface distracting from the food? Style your food, but don’t obsess over perfectly placed parsley or pristine plate because keeping it real often makes for the best photo. Remember that you are creating art, whose function is “to present what the narrow and desperately practical perspectives of real life exclude.” 

4.    Tell a Story

Find your aesthetic niche. With each image try to answer the question, what is my story? Make sure your images look great as one cohesive piece. Think of each photo as one note of the symphony, and make sure you have a consistent finish or look.  

Interested in professional food photography? Contact us to find out more.
 


We respect your privacy.

Thank you!

Elevating experience: Lessons from insurance

Which topic sends more people scurrying for the exits: Taxes, lawn care — or insurance? Now, those of you in and around the insurance and financial services sector know it to be a challenging, fascinating industry.

Read our white paper below, and consider this discussion a thought-starter for a conversation about how we can help you move your insurance offering toward extraordinary brand experiences and ever-greater success. Get in touch at experience@jackmorton.com to start a conversation with us.

The post Elevating experience: Lessons from insurance appeared first on Jack Morton.

JUST EAT Appoints WDMP to devise CRM strategy

We are delighted to announce that following a competitive pitch process WDMP has been appointed by Just Eat to help create a better understanding of their customer base, build an actionable segmentation model and to devise a customer contact strategy that will drive repeat business and meal occasions.

The post JUST EAT Appoints WDMP to devise CRM strategy appeared first on WDMP – an award wining, independent, modern CRM agency based in London.

New client: Fox’s Biscuits

Fox's Biscuits logo with new proposition

Ready for an exciting update? In case you haven’t heard, we’ve been appointed as Fox’s Biscuits’ lead agency!

Even if you’d not come across that little piece of news, you’ve definitely heard of Fox’s. They’re one of the UK’s most well-known biscuit brands, famous for some of the nation’s favourite sweet treats including Party Rings, Rocky, and Crunch Creams.

Having spent the past few years headlining their marketing with a character, Vinnie the Panda, the brand’s now going through a transformation underpinned by a new proposition: ‘Lovingly baked since 1843.’ As part of this new phase for the brand Fox’s has chosen us to lead their strategy and creative, including digital, social, in-store, advertising and PR. Everything from the tone of voice to the photography will be getting a shakeup, and we’re delighted that we’ll be the ones to do it.

While we’ve worked with Fox’s in the past on projects including packaging, new product development, and branding, this is a huge new step in our relationship with the brand. To stay up to date with our work, follow along on our social channels.

Now we’re off to roll up our sleeves; this is where the real work begins!

The post New client: Fox’s Biscuits appeared first on we think.