MullenLowe Philippines Wins Isuzu LCV Account

MANILA – After concluding its relationship with its previous agency, Isuzu Philippines has awarded creative duties on their LCV (Light Commercial Vehicle) business to MullenLowe.
Isuzu recently celebrated its 20th year in the Philippines. While it has been the number one truck for the past 16 years, its recent successes in the LCV category have made the automotive industry take notice. MullenLowe will take over duties for the Isuzu Crosswind, Mu-X, and D-Max (2016’s Truck of the Year).
“We’re honored – and thrilled – to be chosen as Isuzu’s new responsible partner,” says Leigh Reyes, President and CCO of MullenLowe. “We look forward to being part of Isuzu’s continuing success story.”
“To many, Isuzu stands for reliability, hard work, dependability, and going beyond. We also look for those qualities in those we choose to partner with,” said Joseph Bautista, Division Head for Marketing. “We appreciate MullenLowe’s credentials, creative ideas, and fresh working environment. We hope it will be a productive partnership.”
In photo are Front Row (Left to Right):
Mehrdad Jamshidi (MullenLowe Finance Controller); April Marie Pagcaliwagan (Isuzu Philippines); Maylyn Gimutao (Isuzu Philippines Advertising Section Supervisor); Robert Carlos (Advertising Section Head); Joseph Bautista (Isuzu Philippines Marketing Division Head); Leigh Reyes (MullenLowe President and Chief Creative Officer); Michael Trillana (MullenLowe VP & Chief Marketing Officer); Aimee Sarmiento (MullenLowe Business Unit Director)
Second Row (Left to Right):
Mila Sy (MullenLowe CFO); Shiela Tiongco (MullenLowe Creative Technology Unit Head); Joel Banzil (MullenLowe Creative Director); KC Bathan (MullenLowe Senior Copywriter ); Viboy Palillo (MullenLowe Strategic Planning Head); Regine Mercado (MullenLowe Account Director)
This article was first published on adobomagazine.com

The post MullenLowe Philippines Wins Isuzu LCV Account appeared first on MullenLowe Group.

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand communication. Consumers want to feel that a certain brand will provide a unique benefit or experience that another company cannot, or that fellow consumers will not […]

The post How Technology will Help Communicators Usher in Limitless Consumerism appeared first on MSLGROUP’s Blog Critical Conversations: Critical Conversations.

How Brands Can Easily Create Successful Instagram Stories

By Mikey Dunn, Paid Social Coordinator

In late 2006, Facebook introduced the dominant format for social media content with the News Feed. Instead of bouncing between profiles, an algorithm would present the content that mattered most to users in a scrollable feed. This function became even more entrenched with the growth of smartphones and swiping/scrolling became integral to consumers.

Then In late 2013, Snapchat introduced a new content format for its photo and video snaps called Stories. Three years later, Instagram copied the new format and added in a few new features and twists. Today, Stories are the latest and most exciting medium for content on mobile, presenting a large opportunity for brands.

Snapchat or Instagram?

While the two platforms present a similar user experience with their Stories, there are still some important differences.

The main consideration?  Instagram Stories are ultimately more brand-friendly for organic content. Brands can grow followers to reach an audience more easily as well as organically. Additionally, Instagram is friendlier toward content that is uploaded to a Story — Snapchat shrinks the display size and shows that the media was “uploaded from Camera Roll,” which can be seen as distracting and out of place.

Tools & Features Brands Should Use for Their Stories

Pixelgarde (App): Instagram currently has a limitation that media (uploaded from the Camera Roll to Story) must be created within 24 hours. This can pose an issue if your brand’s content is staged and photographed, rather than shot spontaneously on a phone. With the Pixelgarde app, the metadata for any photo or video in the Camera Roll can be edited, making the media instantly compatible. This guarantees that you can post your content exactly when you want to.

Links (Instagram): In mid-summer 2017, both Instagram and Snapchat introduced the ability for any account to link their Stories to outside webpages. This is huge for brands and can be key to driving your audience to watch more content, enter a sweepstakes, or make a purchase.

Mentions (Instagram): This is a feature Snapchat Stories completely lacks. By typing an Instagram’s handle on an Instagram Story, that account will be officially tagged. This is great for partnerships with other brands, or for featuring influencers.

And Then, There Are Paid Ads Within Stories

Both Instagram and Snapchat have their own self-serve ad platforms. These essentially allow you to run mid-roll ads in between Stories clips on either platform. Instagram ads can be done via Facebook Ads Manager or Power Editor, while Snapchat has recently launched its own native platform.

No matter what your brand’s goals and budgets, the sheer popularity of Stories suggests that brands need to start developing a strategy around this new format. Now is the perfect time for brands to make a mark with innovative and fun Stories.

Contact the Likeable Media team to learn more! Interested in reading about more photo editing tools, check out our previous blog here!  


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How Brands Can Easily Create Successful Instagram Stories

By Mikey Dunn, Paid Social Coordinator

In late 2006, Facebook introduced the dominant format for social media content with the News Feed. Instead of bouncing between profiles, an algorithm would present the content that mattered most to users in a scrollable feed. This function became even more entrenched with the growth of smartphones and swiping/scrolling became integral to consumers.

Then In late 2013, Snapchat introduced a new content format for its photo and video snaps called Stories. Three years later, Instagram copied the new format and added in a few new features and twists. Today, Stories are the latest and most exciting medium for content on mobile, presenting a large opportunity for brands.

Snapchat or Instagram?

While the two platforms present a similar user experience with their Stories, there are still some important differences.

The main consideration?  Instagram Stories are ultimately more brand-friendly for organic content. Brands can grow followers to reach an audience more easily as well as organically. Additionally, Instagram is friendlier toward content that is uploaded to a Story — Snapchat shrinks the display size and shows that the media was “uploaded from Camera Roll,” which can be seen as distracting and out of place.

Tools & Features Brands Should Use for Their Stories

Pixelgarde (App): Instagram currently has a limitation that media (uploaded from the Camera Roll to Story) must be created within 24 hours. This can pose an issue if your brand’s content is staged and photographed, rather than shot spontaneously on a phone. With the Pixelgarde app, the metadata for any photo or video in the Camera Roll can be edited, making the media instantly compatible. This guarantees that you can post your content exactly when you want to.

Links (Instagram): In mid-summer 2017, both Instagram and Snapchat introduced the ability for any account to link their Stories to outside webpages. This is huge for brands and can be key to driving your audience to watch more content, enter a sweepstakes, or make a purchase.

Mentions (Instagram): This is a feature Snapchat Stories completely lacks. By typing an Instagram’s handle on an Instagram Story, that account will be officially tagged. This is great for partnerships with other brands, or for featuring influencers.

And Then, There Are Paid Ads Within Stories

Both Instagram and Snapchat have their own self-serve ad platforms. These essentially allow you to run mid-roll ads in between Stories clips on either platform. Instagram ads can be done via Facebook Ads Manager or Power Editor, while Snapchat has recently launched its own native platform.

No matter what your brand’s goals and budgets, the sheer popularity of Stories suggests that brands need to start developing a strategy around this new format. Now is the perfect time for brands to make a mark with innovative and fun Stories.

Contact the Likeable Media team to learn more! Interested in reading about more photo editing tools, check out our previous blog here!  


We respect your privacy.

Thank you!

MullenLowe Peru Rebrands to 511 and Unveils New Innovation and Content Lab

MullenLowe Group announced today the rebranding of MullenLowe Peru to MullenLowe 511 to symbolize the agency’s evolution and the launch of its new Innovation and Content Lab.

MullenLowe 511 will continue to be led by CEO César Benavides and VP, Operations, Paco Torrico. Since the agency’s founding three years ago, it has experienced impressive growth, and now numbers 100 staff and has added key brands such as ABInBev with Guaraná, Nike, Suzuki and Unilever, amongst others.

On the launch of the new Innovation and Content Lab, MullenLowe 511 VP, Operations Torrico comments, “The Lab will go beyond our clients’ everyday needs to provide an opportunity for a deep dive into the brand ecosystem, while identifying the disruptive and relevant forms of communication that strengthen the relationship between the company and its consumers. Based on a new process of research and idea development, this dedicated team will find and create new experiences within digital and social, experiential, entertainment content generation (music, gaming, sports), innovative point-of-sale, new media, and co-branding partnership opportunities.”

The lab will be headed by Rodrigo Melgar, who was recently with Havas Tribu Costa Rica and has also been a creative director in several agencies in Lima. He will work closely with Leandro Raggio, the agency’s creative director, and with the heads of client service, planning and digital.

“We thought this new name would reflect our origin as well as our strong identity and unique personality,” added MullenLowe 511 CEO, Benavides. “It’s an exciting and energizing time for our us as we strengthen our offering and ensure that the work we create exceeds campaign goals and drives an unfair share of attention for our clients’ brands.”

The rebranding and the creation of the Innovation and Content Lab reflects and reinforces the beginning of a new phase. The name MullenLowe 511 comes with special significance, as it represents both the area code for Peru (51) and Lima (1).

The post MullenLowe Peru Rebrands to 511 and Unveils New Innovation and Content Lab appeared first on MullenLowe Group.

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with over 325 million users — about half of the entire online population of China, according to the China Internet Network Information Center. As the […]

The post China’s Live-streaming Trend: Paving the Way for Increased Engagement appeared first on MSLGROUP’s Blog Critical Conversations: Critical Conversations.

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what it means is that every brand must create content – lots of it on various platforms – if they want to influence consumers. This is a very exciting […]

The post PR – Driven Media: Hero of The Day appeared first on MSLGROUP’s Blog Critical Conversations: Critical Conversations.

Muji ventures into hospitality

This is for all you people who have dreamed of furnishing your home entirely with Muji products. The Japanese retailer is expanding its business from home goods to hotels. Set for the end of this year Muji is launching a property in Shenzhen. A second hotel, situated above its flagship store in Tokyo, will follow in 2019.

Muji’s expansion into the hospitality industry feels like a natural evolution. Popularizing a minimal but chic aesthetic, the lifestyle brand provides everything from household goods to clothing. The company has even dabbled in tiny prefab homes and airport terminal design.

We wondered how Muji’s use of materials and design will inform the aesthetic of its hotels, so we asked MB Design Director Dave Cameron: 

“Simply kitting out a hotel with Muji’s furniture, furnishings and fittings could result in a slightly surreal experience — a sleepover in one of their stores, which could be enjoyable for some?! But this would be an underwhelming and crude creative solution. It will be more authentic to design the Muji experience — one that is simple, peaceful and well-designed — reflecting their products and expressing their brand.

Clearly the hotel will include some of the Muji products (I’m a big fan of their bed frames), but it will be more interesting to see them design some of the signature hotel moments — what happens if Muji designed the booking experience, breakfast, or even the lift music?”

Muji enters a hospitality market adjusting to changing times. The ease and locality offered by Airbnb is pressuring hotels into streamlining their traditionally stuffy experience, introducing online check-in, digital keys and a renewed focus on local, unique cultural experiences. Meanwhile, Airbnb is introducing new guidelines for its hosts, encouraging them to provide a more luxury, hotel-like experience.

Words: Lauren Ebeling and David Cameron.

The post Muji ventures into hospitality appeared first on Moving Brands – an independent, global creative company.

Trends In Content: 03 Designer Bricks, More Facebook ads and Naughty Teenagers

supreme-louis-vuitton-runway-soundtrack-1

Photo Credit: High Snobiety

CONTENT: More ads coming to Facebook Messenger 

Continuing its quest to squeeze every last penny out of their eco-system, Facebook is launching more ads, this time to Messenger. Advertising is already available on Messenger albeit fairly limited, Facebook will now be pushing ads to the main home-screen.

Messenger only works because it’s a free and easy way to talk to your friends and organise that Hen Party. Chatting to brands via Bots or for a customer service issue is helpful and useful as it saves time. But brands need to be careful about how much money they pour into Facebook advertising as we’re starting to get a bit bored of it and turn off. When the other option is an ad-free WhatsApp experience we could soon start ditching Messenger altogether.

 

TREND: LV x Supreme Collaboration 

All y’all hipsters out there are already on this one, but in case you missed it – Louis Vuitton & Supreme did a collaboration and it was insanely popular. Even if the styling is all loud logos and overpriced accessories.

Although this will generate revenue, it won’t be a significant source of income (Louis Vuitton made $27B in gross profit last year). But the real value of this partnership is in the headlines and coverage it generated. Cancelling the drop for unknown reasons? Just another way to generate more hype.

 

TREND – Gen Y pay for their drugs on mobile apps 

Research has found that 33% of Gen Yers are paying for illegal drugs using Venmo. I have to admit until this article I didn’t know what Venmo was; It’s a mobile payments app owned by PayPal. What’s really interesting is that there’s a website that tracks the public transactions for people paying for drugs on the app. Check out Vicemo.

 

WATCH: Film Suez Slumber

Ever wonder where the hell is the world heading to? We’re mobile-phone addicted, constantly connected, buying designer bricks, and paying for drugs with apps. This short film perfectly sums up some of our not-so great behaviours in a hilarious sketch.