Friday Reading #97

Summer time is starting to descend on Corinthian House this week, well paired with the smell of bacon wafting across the terrace to sooth sore heads this morning. It’s all in the name of charity, raising funds to help our good friends at The Alzheimer’s Society. Adding to the charitable good natured fun, some Goodstuffers have started a photo challenge to help raise awareness of our other favourite cause, SWAN UK. Simply post a picture of you as a child with the hashtag #SWANphotochallenge, asking five friends to do the same, and donate £3 to our Just Giving page. Seeing the cherubic baby faces of your friends can’t help but make you think about the 6,000 equally lovely kids who are born each year with sydromes so rare they are often impossible to diagnose.


I don’t know about you, but I was partial to a sneaky power
nap during double maths on a Thursday afternoon. Unfortunately for children in
the future, it’s going to get more difficult to have a cheeky siesta once
teachers start using facial
to find out whether students are actually listening while they
talk about long division. AI is currently being developed and tested in France
that can identify whether or not students are paying attention by using
software to examine eye movements and facial expressions. The software is
currently being used to build patterns which can then predict when students are
more likely to lose focus, and thus may be able to notify them. Facial
recognition is increasingly being put to use for security purposes so it’s
interesting to see it used in the field of education.


Imagine a world where your drunken 3am tweets, @’ing your
least favourite politician to demand a better healthcare system (and a greasy
kebab) could prevent you from going to the USA. Imagine a world where the
American Dream is just a distant memory because you once tweeted TFL
complaining about the ridiculous delay in the unbelievable heat
which made you late for your in-laws dinner-party. Well yes, it’s happening.

Donald Trump has requested that anyone seeking a visa to
travel to the USA must provide 5 years of social media handles, along with 15
years of biographical information as well as previous telephone numbers and
email addresses.

Whilst critics have argued that this will ‘lead to long
delays in [visa] processing’, supporters of the new requirement believe that
social media can supply important information about possible terrorist
networks, and help keep dangerous individuals out of the country.

What about a piece of technology which has the potential to make it less likely you’ll make it through the new US border laws? Snapchat spectacles, the lighthearted party cousin to the sci-fi Google Glass, is finally going on sale in the UK. For the bargain price of £129, you too can record 10 second clips of first person circular video through disco coloured sunglasses. The innovative circular video format is designed for mobile, so it can be viewed in both portrait and landscape orientations in full screen.

It’s on sale now through the boring old website, but also through Snapbot vending machines which are popping up all over the country in locations which change every day.  


Microsoft are
attempting to turn the internet upside-down, ‘paying’ users to use Bing rather
than other more generally favoured search engines. Thousands of searches are completed
every second, with a whopping 86% being made on Google. First launched in 2016 in
the US, the incentives scheme is a rewards program for using Microsoft’s
which launched on Wednesday in the UK. Collect points by searching on
Bing or purchasing an item from the Microsoft Store and exchange the points for
items… simple! And we thought reward schemes were limited to coffee shops.

No I don’t know what they were thinking either, look at that girl in the middle, she can definitely peek past the paper blinkers. But let’s not get too hung up on the reference image, the real story is an interesting new piece from former PHD planning director and remarkably square jawed media thinker David Wilding for Campaign. He points out the limitations of a media measurement world blinkered to coverage and frequency – a system which ignores the texture and quality of a plan, and sells creativity short. There’s no simple solution, but some smart points on how we can think more expansively about the way a plan is evaluated in four core areas: ideas, impact, mindset and context.

C2 Montréal's 3-Dimensional Show Flow Had Conference Attendees Buzzing Till The End

C2 Montréal 2017 used their show floor flow to create three unique experiential spaces that kept attendees refreshed and ready to the very end.
<p>The final hours of most events, and more specifically as a conference nears its end, we generally expect to see the energy calm down a bit. Attendees start their exodus to catch early flights or off site meetings. People start shifting their mindset to get back into the swing of their everyday lives and forward looking to-dos. The final day of C2 Montréal however, was a zoo.
<p>People were still pumped and the excitement in the air had ceased to decline. Why? How did C2’s 2017 show keep conference goers refreshed and ready even up until the final remarks? With a carefully crafted, experientially diverse, show floor flow.
</p><figure data-type=”image”><a href=”/webhook-uploads/1496340891452/c2-montreal-2017.jpg”><img data-resize-src=”” src=”″></a></figure>
<h2>C2 Montréal’s 3-Dimensional Flow<br></h2>
<p>The layout of the C2 show floor basically consisted of three distinct worlds, any of which could have been individually chalked up to providing for a great event. When weaved smartly together as was the case at C2, the variety of ways to experience show content is why attendee energy never hit a brick wall. Let’s move through how these different spaces kept things fresh for us attendees.
<h3>1. The attendee is responsible for creating the content</h3>
<p>The first space to experience at C2 felt very organic, outdoorsy, and plain and simple, comfortably conducive to everyday life. This is where attendees would meet up to network, exchange info and ideas, and where the “brain dates” took place.
</p><figure data-type=”image”><a href=”/webhook-uploads/1496340471952/brain-dates.jpg”><img data-resize-src=”” src=”″></a></figure>
<p>This more casual atmosphere provided a safe space for stimulating conversations. The content found here, was created by the attendees. Pure face-to-face interactions and honest engagement.
<h3>2. The attendee is a participant within the content</h3>
<p>The second space felt more like a collision between worlds—<span class=”redactor-invisible-space”>a futuristic hanger with a “get where you’re going” emphasis and a mood of anxiety. But not in a bad way. Good anxiety. A heightened sense of awareness, if that makes sense.</span>
</p><figure data-type=”image”><a href=”/webhook-uploads/1496340869310/c2-legos.jpg”><img data-resize-src=”” src=”″></a></figure>
<p>Within this area though, were experiences to participate in. The environments and activations here were very much designed for hands-on learning and active involvement. Here, attendees became part of the show.
<h3>3. The attendee simply consumes the content</h3>
<p>Lastly, we have the space where the content was delivered—the structured sessions and speakers. This space, was very much dedicated to consumption, and while still being a place to discover great content and learn, provided a more relaxing mental experience.
</p><figure data-type=”image”><a href=”/webhook-uploads/1496340706061/c2-speaking.jpg”><img data-resize-src=”” src=”″></a></figure>
<p>Here, aside from sitting back to absorb lessons delivered from stages and screens, attendees could also step out and grab a drink, some good food, or relax in the breeze by the boat.
<h2>What can we learn from the C2 Montréal triple threat of experiential space?</h2>
<p>When designing a conference show flow in consideration of the attendee journey, our approach must be multi-faceted. A simple “breakfast, general session, lunch, break out room, general session” standard experience just won’t continue to cut it. Attendees will get much more out of a show where they can choose their own adventure, one that matches their mood and how they desire to experience the event. In bullet form, here’s the impactful lessons.
<li>Allow for people to personalize their conference experience</li>
<li>Design a distinct mix of spaces, each of which provide unique ways to consume content</li>
<li>Analyze how your space and your experiences will take attendees on an emotional rollercoaster (when it comes to your event, rollercoasters=good, lazy river=bad)</li>
<p>If you take those recommendations, your event, like C2 Montréal, will have attendees chanting “one more song” when the curtain finally closes.
</p><figure data-type=”image”><a href=”/webhook-uploads/1496340728632/c2-outside.jpg”><img data-resize-src=”” src=”″></a></figure>
<h2>Oh, and the icing on the cake? Literally, a cake.</h2>
<p>Throughout the conference, if you chose to partake, everybody had the opportunity to co bake a cake. Not a metaphorical cake. An actual cake, that everyone ate at the conference closing. This exercise in collective creativity was a refreshing and fun way to literally bring all event attendees into the “mix” and serve up a bit of everyone’s uniqueness and expressive flare.
</p><figure data-type=”image”><a href=”/webhook-uploads/1496337450258/c2-cake.jpg”><img data-resize-src=”” src=”″></a></figure>
<p><strong>For our full slideshow of C2</strong><strong> photos and our wide-eyed perspective on attending as a newbie (thanks <a href=”” target=”_blank”>Pix Mob</a>!), check out our Biz Bash guest column, <a href=”” target=”_blank”>A First Time Attendee’s Take on C2 Montréal</a></strong><span class=”redactor-invisible-space”><strong><a href=””></a>.</strong></span>