My generation is not oriented to tech’: How ad tech executives’ fathers describe their kids’ jobs.

Digiday — June 16, 2017

By Yuyu Chen

Excerpt:

Peter Krivkovich Sr., father of Peter Krivkovich Jr., AdRoll chief operating officer and chief financial officer
When I initially tell all those not in the communication business what Peter does, I would say, “Once you go looking on the internet, they find you and they follow you. They know your interests, and they stalk you until you surrender.” After their “Oh, my God” I tell them that it is about highly sophisticated and constantly optimized software, as well as algorithmic software systems that help companies better understand and deliver messages to their clients and prospects that result in higher sales probability. If I draw blanks, I go back to the stalking explanation.

Read what other ad tech executives’ fathers said about their kids’ at Digiday

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