Adweek named the “25 Brilliant Ad Campaigns That Will Win Lions in Cannes” today and featured two from Martin: Donate Life, “The World’s Biggest Asshole” & GEICO, “Condensed Ads”.
Donate Life, “The World’s Biggest Asshole”
Agency: The Martin Agency, Richmond, Va.
Can even the most wretched person be redeemed? They can if they’re Coleman F. Sweeney, a horrible human being through most of Donate Life’s three-minute spot who ends up saving lives, upon his untimely death, by being an organ donor. A great counterintuitive idea from Martin, brought to life expertly by actor Thomas Jane.
Geico, “Condensed Ads”
The Martin Agency, Richmond, Va.
Geico has been entertainingly hacking the lowly YouTube preroll ad ever since “Unskippable,” the celebrated 2015 campaign that won the Film Grand Prix and Adweek’s Ad of the Year award that year. This year’s installment—ads that get crushed so you don’t have to watch them—worked so well, they aired on TV too.