VR/AR Experience Bring M&Ms Event to Life

To commemorate M&M’s 75th Anniversary, Mars launched a yearlong campaign celebrating the world-famous “melt in your mouth, not in your hand” candy. To get attendees of the M&M’s experience up close and personal with the legendary brand, Genuine helped create “Home Sweet Home,” an augmented reality activation allowing users to “virtually” walk through the door of each M&Ms spokescandies’ fictitious apartments in New York City. The Home Sweet Home experience allowed users to explore six featured apartments belonging to the respective M&M spokescandies, each created with its own flair featuring items that paid homage to iconic M&M’s campaigns spanning 75 years.

Read more about Genuine’s activation recently featured in EventMarketer.

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