Live video in social media will become part of successful brands’ media plans, but not all brands will be successful at live video. Social media live video had a big year in 2016. We saw millions of viewers tune in to the NFL on Twitter, millions watch breaking news on Facebook Live, and tens of millions watch the 2016 presidential debates – “Chewbecca Mom” even received over 161 million views.
Can Your Brand Go Live?
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