What makes a must-see TV moment?

As awards season rumbles on, this weekend saw the best of British TV applauded at the Virgin TV British Academy Television Awards. What learnings did we take from this year’s awards, then?

 

Notably this year, BAFTA threw a new category into the mix in the form of Virgin TV’s Must-See Moment category. Aside from being the only category voted for by the public, most importantly it provided a fresh excuse to relive **that** clip of everybody’s favourite ex-politician-turned-Strictly-contestant Ed Balls dancing to everybody’s favourite (ahem!)  club banger Gangnam Style.

 

But it was Planet Earth II’s exhilarating Snakes vs Iguana Chase and not Ed Balls that came out on top, beating off more competition from the likes of James Corden’s Carpool Karaoke with former First Lady Michelle Obama and Danny Dyer’s revelation that he is descended from royalty on BBC’s Who Do You Think You are?

 

So, what makes a must-see TV moment and what did the snake and iguana specifically have that got the public voting? Our thoughts below:

 

1)   Something new

Any true must-see moment absolutely has to be something we haven’t seen before. A nest of hungry snakes in pursuit of a plucky iguana racing for his life where hundreds have previously failed? Box ticked.

 

2)  That on-the-edge-of-your-seat intensity

Surely any must-see moment has to have you clutching the edge of your seat in fear, excitement, anger, or just sheer joy. Add David Attenborough’s captivating narration into the mix and you’re onto a winner…

 

3)  Emotion

Emotion is key to our experience of almost everything, including in PR, so naturally television has to tick these boxes, too. Who wasn’t stiff with fear for the iguana in pursuit of his freedom and filled with elation when he got it!?

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4)   A hero/heroine to root for

Some of the best moments of television are when we have a hero or heroine to root for. Aside from our crowned iguana, other competitors on the list were part of a battle of good vs evil, too: Jon Snow vs Ramsay Bolton in Game of Throne’s Battle of the Bastards and Ed Balls vs Craig Revel Horwood on Strictly Come Dancing, to name just two

 

This list certainly isn’t exhaustive but we think goes some way in dissecting our winners worthy success!

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