Social Media News Roundup: May ’17 Week 2

social media news roundup may 17 week 2
In the news this week – Twitter signs deal to live-stream NFL content, Instagram allows uploads from it’s mobile site and that guy who really wanted some chicken nuggets gets some chicken nuggets…
Twitter signs deal to stream NFL content (but no games)

Twitter may have missed out on the chance to live stream NFL’s Thursday Night Football games to Amazon, however they have bagged themselves a deal to stream specific content on the network. The agreement will allow Twitter to stream a selection of official NFL video content to users, including a 30-minute digital show, airing five nights a week during the season.

Alongside the exclusive digital show, NFL coverage by Twitter will include Periscope broadcasts of pre and post-match snippets, such as warm-ups and interviews. NFL reported James Palmer tweeted about the sort of content that will be included:

New LinkedIn feature uses location information to suggest nearby users

LinkedIn has introduced a new feature intended to “maximise the benefits of Linkedin… [and] provide you with opportunities to network with other LinkedIn members at conferences, events and more in your proximity.” Once privacy settings are enabled to allow as such, it will use mobile location information to share profile information with nearby users.

The new feature could certainly improve discoverability at networking events if used correctly. Once enabled, the names and profiles of first-level connections nearby will pop up.

New Facebook partnership looks to bolster 360-degree video

A new partnership between Facebook and Blend Media looks to create a “creator community” of 360-degree video project workers. Blend Media is a tech platform that works alongside brands, agencies and publishers, and through the partnership Facebook will have access to their premium content library. Likewise, Blend Media will have unique access to the social network’s 360 team.

The partnership is important because unlike other styles of video, user-generated 360-degree video isn’t really a thing yet. Although conventional video content is still noticeably more engaging that 360, over half of buyers and sellers in the UK believe that it will prove one of the best revenue streams over the next 12 months. Founder and CEO of Blend Media, Damian Collier, said this:

“Consumers both expect and deserve high quality engaging content, and no medium is more engaging than 360-degree video and VR. As a relatively new format, there’s a need to help nurture and support the creator community in the 360-degree video space…
Facebook’s commitment to driving innovation in video could not be more apparent. They also understand more than anyone that users are increasingly engaging with 360-degree and VR content, in many cases watching 360-degree video for considerably longer than fixed video,”

Twitter embraces AI to power tweet recommendations

Twitter has joined the likes of Facebook, Google and Microsoft in embracing the power of artificial inteligence with new technology that better provides accurate tweet recommendations for users. The social network is making use of deep learning, which involves the “training” of software through repetition and variables.

Until now Twitter’s tweet recommendations were based on a far less advanced algorithm. However, with the addition of more intelligent AI systems, they hope to boost engagement rates and time spent on the social network by its users.

Chicken nugget addict breaks re-tweet world record

The world record for the most re-tweeted tweet ever, originally held by Elle DeGeneres for the famous Oscar Selfie, has been broken by a guy who really wanted free chicken nuggets. We won’t go into all the details, because it really is that simple. Carter Wilkerson’s tweet reached 3,430,249 retweets on Tuesday, enough to bag himself a year’s free supply of chicken nuggets alongside a donation of $100,000 to a charity by US fast food chain Wendy’s in his name.

Instagram rolls out sharing from its mobile site

Finally, Instagram has rolled out the ability to upload images direct from it’s mobile sight. The upgrade also included a light version of the Explore tab. Although there is still no posting available via the desktop version, by inspecting their webpage users can view the mobile sight and upload images from their desktop computer. See the process in the video below.

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