Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our clients at the centre of our work is a testimonial to our success in the EMEA region.

In addition to this, we also received four additional Agency of the Year nominations for

the-sabre-awards-emea-nominations

Paul Holmes’ write-up on MSL reflects his takeaway from the interaction he had with MSL’s EMEA Chairman Peter Steere and senior leaders from our EMEA network.

MSLGROUP (Publicis Groupe)

MSL has been talking for years about the transition from a network of European holdings—different brands, acquired over two decades—into a single EMEA-wide business, but 2016 might be the year the agency finally came together, the stubbornly autonomous French headquarters office (with more than 160 people it’s also the largest office in the region) finally seeming to speak the same language, live the same values as the rest of the network.

But it was a good year all around for MSL in Europe: growth was in the high single-digits, well ahead of the region as a whole, with London experiencing a strong recovery (up 20%) and Germany coming in at around the same level of growth. The firm maintained its leadership position in the Nordics (thanks to JKL), in Italy (where Daniela Colangelo was promoted to lead the integrated Publicis Groupe offer), and in Eastern Europe (especially Poland, where growth was around 10%). The Africa network continued to expand after the acquisition of Nigeria’s Quadrant.

The organization feels refreshed, thanks to several new appointments: Peter Steere moved into a new role as EMEA chair, while Kinda Jackson was named head of digital for the UK. New additions to the team included Magnus Wistam as CEO of MSL in Sweden; Samantha Presbury as managing director in Johannesburg; and Amber O’Connor as lead on the P&G business across the region.

New business performance was strong, with additional global business from marquee clients like P&G, Nestle, and Netflix; new corporate work from HSBC and Visa; consumer assignments from Coca-Cola, Facebook, Haagen-Dazs and Renault; healthcare work from Abbott, Allergan, Merck and Pfizer; and growth in the sustainability and purpose space (led by MSL SalterBaxter in the UK) from BNY Mellon and BP. — PH

These nominations come on top of the nine EMEA SABRE award nominations for our campaign work that we received earlier this month.

The awards will be given out at an annual awards dinner at the Roundhouse in London on May 23, 2017.

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