Why Best Buy Is Reorganizing Its Marketing Team

Best Buy is reconfiguring its marketing team into a more streamlined division that costs less. The Richfield, Minn.-based retailer has parted ways with three top marketing executivesall hired within the last three yearsand is folding marketing responsibilities into merchandising.

Best Buy’s former Chief Marketing Officer Greg Revelle and Mary Lou Kelley, president of e-commerce, have both left the companyRevelle was appointed CMO of department store chain Kohl’s last week. Tom Nowak, the former head of agency Peterson Milla Hooks, who was hired by Best Buy less than two years ago as the electronic brand’s first-ever chief creative officer, has also left. News of the departures of Revelle and Kelley was first reported by the Star Tribune.

The new department is headed by Mike Mohan, Best Buy’s chief merchandising officer, who also now handles marketing. Senior marketing executive Whit Alexander was promoted to the CMO role, but he reports to Mohan.

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