IAB Chief ‘Can’t Deal With This Shit,’ Demands Members Join TAG

The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group.

TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act as a stamp of approval for ad sellers.

While about 100 of the 450 publishers, ad tech firms and ad exchanges in the IAB have already registered with TAG, industry fears about ad fraud continue to plague the business.

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