When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways.
For brands with a real-world footprint, live engagement is a no-brainer. But for brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships.
Why is now such a critical time for digital brands to add live experiences to their marketing mix? With a fresh awareness of the consequences of ultra-personalized news feed “bubbles,” consumers are grappling with their digital media and product choices. Consumers have a renewed commitment to improving their digital health – and a sense that they’re overdue for a check-up.
Perhaps inevitably, this increasing wariness of digital information is affecting our perception of brands we only interact with through our digital devices.
The result is an environment where the pull of human, flesh-and-blood experiences is becoming stronger – and digital brands are increasingly seeking opportunities to hybridize their relationships with consumers.
Our PBJS team outline and explores:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
PBJS is an experiential agency with offices in New York, Seattle, Chicago and St. Louis. We are trusted advisors to clients like Microsoft, Samsung, Walmart and Citibank. Our ideas come to life as brand strategies, live events, digital experiences and video content – imagined and executed by our integrated creative and production talents.
The post Digital Brands + Live Experiences: Connecting With Your Audience IRL appeared first on MSLGROUP’s Blog Critical Conversations: Critical Conversations.