Job vacancy: Social media executive

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Hoping to start a career in social media? We’re searching for a social media executive to join our growing social media team, and you could be just who we’re after.

At Together we have an eclectic range of social media clients, including food and drink brands like Pukka Pies and Licor 43, and we need someone that can help us to manage and engage their communities. As our social media executive, you’ll also schedule and create content, assist strategy development  compile reports, and take part in client meetings.

Extensive experience in social isn’t necessary; what we really need is someone with the right personality who has the confidence – and enthusiasm – to tackle this varied client-facing role.

To be considered for the position, you’ll need to show that you’re:

  • Confident, self-assured and persuasive in client-facing situations
  • A good communicator with excellent listening skills
  • Able to build great relationships with clients, suppliers, and your colleagues
  • Highly organised, especially under pressure
  • Able to prioritise and use your initiative
  • Bright, quick to learn, and brilliant with words and numbers
  • Positive and enthusiastic with a can-do attitude.

You’ll also need:

  • A good degree in any subject
  • Excellent writing and grammar skills
  • Good numeracy skills
  • Proficiency in Microsoft Office
  • Ability to travel to client locations anywhere in the UK and abroad (UK driving license desirable)
  • A demonstrable interest in social media, whether that’s through a personal blog or other social channel
  • Knowledge of marketing, brands, digital, design and communications.

While some relevant experience would be helpful – it’d be great to have someone who’s already spent a couple of years in a marketing role, whether agency or client-side – it’s not necessary. If you’re a brilliant graduate that fits the rest of our criteria, we’d still be happy to hear from you.

The details

The position is full time from Monday to Friday, 9am to 5:30pm, though you may need to work extra hours during busy periods. Ideally, we’d like someone who could start on the 1st April. Salary from £21k to £25k, depending on experience.

How to apply

Interested? Send your CV and cover letter to hello@togetheragency.co.uk with the subject line ‘Job vacancy: Social media executive’ by the end of Wednesday 15th March.

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Let’s play!

I’ve always admired Steven Johnson’s charisma (watch his Ted Talk, you’ll be smitten). So being able to hear the man himself speak for the launch of his new book “Wonderland” was, well, wonderful. And a delightful hour of entertaining tales, from defecating ducks to AI.

 

Play (as trivial as it may sound) is what’s been shaping the world

The evening began with a glass of wine – fun already! – and a quote from Brian Eno: “Art is everything that you don’t have to do”. Now I love this quote. Not only because it gives an unusual and simple, albeit pretty open, definition of art, but because it shows that necessity isn’t everything. That style over substance may not be such a bad shout after all. And there’s great value to be found in the beautiful, the ludic, the superfluous.

Which was a charming segue into Johnson’s argument, pushing the story even further, that it’s our desire to entertain ourselves and experience beautiful things that’s been responsible for the greatest innovations in human history. That “play” – which he purposely labels in turn as games, delight, music, prettiness, fashion, and more – is the mother of invention.

So off we went on a one-hour journey from Paleolithic age to present-day Silicon Valley where Johnson employed his talents of storyteller to demonstrate, amongst other tales, how women’s wonder for new fabrics inspired the industrial revolution. How the automaton of the Digesting Duck – a scandalous French invention! – was the grandfather of pattern making. And perhaps the most relevant to us now, how music keyboards gave the world the idea of using all ten fingers to control some sort of automated device.

But I found particularly insightful the explanation he gave as to why play is such an engine of progress.

Play is powerful because every time we engage with it, something different can happen

It’s the dopamine that does it! Imagine you’re a caveman hearing notes from a flute made of bone for the first time – a sound that’s new, different, enjoyable and therefore worth fiddling with. Switching on a little alarm in the brain that something interesting is happening and pushing you further down the exploration alley. Surprise and delight are powerful forces indeed, and the “curiosity reward”, says Johnson, what’s been accelerating advances in AI.

So what about the future? “You will find the future wherever people are having the most fun”, suggesting that we look at the latest game crazes such as “Pokémon Go” to see how it might inspire the way people use such technology for less trivial pursuits. But Johnson also reminded us that technology isn’t the be all and end all. And as we have a tendency to talk about innovation in terms of gadgets or software, we should think of it in terms of spaces, nurturing environments where serendipity can happen.

Which made me think on the way home. The world of adland is supposed to be fun, right? And we’re lucky to have to generate ideas for a living. But in the midst of helping sell products and make businesses profitable – which we’re absolutely here to do – are we still having fun? Because if “toys and games are the preludes to serious ideas” (Charles Eames), let’s make sure we, as an industry, create a space of play in which we can engage in our hobbies, experiment and play. Let the magic happen. Wonderful.

By Caroline Baron

The Vodafone Festival of Technology

Tomorrow, our man Tam will be attending a unique event run by Vodafone at their Newbury HQ. The Festival of Technology. It’s a tech focused event for school leavers, their parents and advisors. It’s designed to be a great learning experience – and it’s free.

The event is a centrepiece of the broader strategy for National Apprenticeship Week. A celebration that Vodafone are complementing with events that will happen at local schools and colleges.

The event is open-source. And that’s the killer app. Inviting others to share in giving the greatest user value through collaboration.

Many of the large, local employers in the area are taking an active part too. This shifts the onus back to the students, but also gives as much value and help as possible where it’s needed. Vodafone take a lead on youth engagement and employment, and we’re proud to be playing a role in that.

So, what’s planned? Vodafone have lined up fun-filled and informative sessions with a focus on technology. Interactive gaming. A tour of the Vodafone Campus (a techies dream). And the Discover Augmented Reality Mobile game we developed. The highlight will be talks from influencers already at Vodafone – and a Q&A with impressive tech leaders.

All in all, this should be a great day for students, careers advisors and parents alike. With over 200 registrations there’s sure to be plenty of useful information shared. We’ll be there sharing some key insights from the sessions, so stay tuned if you’re keen to know more. Follow Vodafone UK Careers on Facebook and @Tonictweeting to keep up to date.

5 Key Takeaways from FilmGate Miami on Creating Interactive and Immersive Content

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FilmGate Miami is a growing conference, held annually in early February, focused
on interactive and immersive media. In previous years, I had projects featured
there and was invited to help the team curate the 2017 festival.

At Campfire,

a part of SapientRazorfish, we embrace these types of experiences because they are great
places to gain inspiration and knowledge that we can take back to inform our
work and share with our clients. Inspiring work was on full display at FilmGate
and creators shared many lessons learned:

· Embrace the limitations of a technology – The VR project Notes on Blindness:
Into Darkness
invites
the audience into a series of environments that show how the blind “see”.
Current VR headsets are still fairly low resolution, so the creator chose to
limit what is visually presented to the user. This naturally focuses the user’s
attention on the smaller details of the experience.

· User choice must be meaningful – Giving users agency is a key concept in any interactive work.
The interactive film Tantalum is a great example of an experience that
successfully gives users agency in a narrative through a limited set of choice
points. The audience uses an app to help direct the main character at five key
points in the story. Each point feels meaningful and important to the story.
(We worked through similar challenges with our interactive film for Infiniti
called Deja View.)

· Fish where the fish arePriya’s Shakti is an example of building an audience and using
technology to enhance an already compelling story. The project is focused on
raising awareness around violence against women in India. The creator chose the
comic book format because the target audience was young men. He added an
Augmented Reality component to the project, but it was an ancillary experience
to the main narrative.

· Blend analog with digital to create surpriseGiant VR is a VR experience that creates an unforgettable
moment through the use of haptics. A small rumbler is hidden at the base of the
seat and it rumbles when the bombs go off in the background of the VR
experience. (We often mix analog and digital to create moments of surprise in an
experience – an example of this is the Westworld VR experience we recently created with HBO.)

· Keep it simple – Native advertising
programs at The New York Times generate strong consumer engagement and increase
credibility. Nelly Gocheva, an Editor at T Brand Studio shared how their content approach focuses on
making media easy to scan, straightforward to interact with, quick to load and
simple to share.

Those
wanting to dive deeper into the kind of immersive work on display at FilmGate
should check out: 

· MIT Open Documentary Lab, another participant at FilmGate, maintains two great tools that surface trends and
inspiration in storytelling: Docubase and the Immerse
Newsletter
.

· StoryCode has a
comprehensive index of various types
of immersive projects and also produces a monthly newsletter called the Immersive
Media Dispatch
.

· Lance Weiler’s “Digital
Storytelling – a look at the last 12 months
” is a list of 38
interactive projects of note, released in the last 12 months.

By Mike Knowlton, Director Business Development, Campfire

New eSports column on SportBusiness

In the start of a new series, Liam Thompson, our gaming and eSports guru picks out the most interesting stories from the eSports sector and writes up an overview for SportBusiness, the world’s biggest selling sport business magazine.

The first overview includes:

  • Audi signs short-term deal with Astralis team
  • NBA and Take-Two to create official NBA 2K eLeague
  • Gillette’s League of Legends activation will allow fans to 3D print shaving accessories
  • And more

Read the full piece on SportBuisness here.