Mistress Gets Emotional Over L.A. Again

Mistress’s latest installment for the Discover Los Angeles campaign brings to life one of the city’s most famed travel experiences – Venice Beach. Set against stunning L.A. skies, the film captures the electric energy of three millennial travelers riding along the iconic beachside boardwalk. Floria Sigismondi, who has produced music videos for some of the world’s best artists including David Bowie, Bjork, and Rihanna, returns as director, adding her surrealist touch to the campaign. Once again moving the brand away from traditional tourism montage advertising, instead creating emotional metaphors that capture the feeling of an L.A. experience.


Los Angeles Tourism Ad Campaign Venice
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