We just won “Best of Show” at this years’ Service Industry Advertising Awards for our client Legal Sea Foods Restaurants.
And among the 1400 agencies and clients that submitted entries, we were one of five that won best of the best.
Yes, the campaign is a bit unconventional.
We took advantage of the rather unique political environment during the elections last fall and created a campaign that featured the CEO of Legal running for President.
All in tongue-in-cheek fashion.
Most important thing? The approach helped us sell a lot of fish!
(side benefit: these spots were very inexpensive to produce, use existing footage… however, NOT necessarily easy to pull off…requires great copywriting).