Jamie Craven Joins Fold7 as Head of Design

Jamie Craven joins Fold7

We’re delighted to welcome Jamie Craven as our new Head of Design. He joins us from Havas Worldwide, previously at DLKW Lowe and Fallon, where he held the same position. Jamie’s arrival will see him lead our talented team of designers as well as grow the division, and its importance as a discipline within the agency. He gets straight to work on several of our clients including Gumtree, Audible and Hilton and will report directly to our Executive Creative Director, Simon Learman.

Speaking about his appointment, Jamie concludes: “Fold7’s creative output and ambition, combined with its strong design pedigree was just too exciting a proposition to ignore.” We look forward to having Jamie on board who comes armed with his huge library of books spanning the worlds of design, branding, typography, photography and more.

James Joice Joins Fold7 as Managing Partner

James Joice joins Fold7

Today marks a significant day in the Fold7 journey as we announce the appointment of James Joice from Leo Burnett, taking on the role of Managing Partner.

James is Client Service Director at Leo Burnett where he has spent the past three years leading the flagship McDonald’s account. He started his career at M&C Saatchi working his way up to Group Account Director, before joining design firm JKR as Business Development Director. He begins his duties at Fold7 in April and will report to our CEO Marc Nohr. “James is highly respected by clients, colleagues and industry contacts for his acumen and people skills. And he brings big brand experience to us at a time where more of our clients are operating internationally and needing us to manage complex challenges with agility.” explains Marc. “Nimble, open and truly ideas-driven, I believe Fold7 represents the future of how to make great, effective work.” adds James.

Recognised as a champion of creative ideas, a great team leader and a thoroughly nice guy, we’re excited to have James spearhead our client service and new business departments.

James Joice Joins Fold7 as Managing Partner

James Joice joins Fold7

Today marks a significant day in the Fold7 journey as we announce the appointment of James Joice from Leo Burnett, taking on the role of Managing Partner.

James is Client Service Director at Leo Burnett where he has spent the past three years leading the flagship McDonald’s account. He started his career at M&C Saatchi working his way up to Group Account Director, before joining design firm JKR as Business Development Director. He begins his duties at Fold7 in April and will report to our CEO Marc Nohr. “James is highly respected by clients, colleagues and industry contacts for his acumen and people skills. And he brings big brand experience to us at a time where more of our clients are operating internationally and needing us to manage complex challenges with agility.” explains Marc. “Nimble, open and truly ideas-driven, I believe Fold7 represents the future of how to make great, effective work.” adds James.

Recognised as a champion of creative ideas, a great team leader and a thoroughly nice guy, we’re excited to have James spearhead our client service and new business departments.

Proud to present our first Rimmel campaign

We recently made a new film for Rimmel, launching the new brand tagline ‘Live the London Look’ and a new brand attitude. Everybody I work with knows I love beauty, but when writing this post, I wanted to explore the reasons for this passion in a bit more detail. 

There are probably as many definitions of beauty as there are people on this planet:

Brands are starting to catch up with the notion that beauty can not be defined – and it means something different to everybody. We need to take this truth seriously and do our best to represent and speak to a wide audience. We are connecting with savvy young men and women, a lot of whom look up to the brand and are highly engaged in the conversation. They will call out brands who don’t listen or move with the times. This is exactly why casting was such an important part of our Rimmel Anthem film. We wanted to give our audience a voice and an opportunity to tell us what beauty and makeup means to them. By giving real girls and guys a voice we are speaking with them rather than at them.

It is never boring:

Thanks to YouTube, Instagram and Pinterest I don’t think anybody could ever run out of nail art ideas, tips on how to contour and to generally learn & experiment. This is exciting, both for consumers and advertisers particularly when working on a brand such as Rimmel which is not afraid to push boundaries and experiment. It’s even more tempting to try the ‘no-makeup’ look or a new lipstick shade when there are so many affordable products out there. Today – everybody has a chance to play.

It’s indulgent:

For me it is indulgent in ways which may not be obvious, the biggest indulgence being time. The time that I take for myself to put on that blush, to play with eye shadows, etc. It’s meditative in a way to slow down and take the time to touch my face, to concentrate, to not be distracted by technology and life.

I am also amazed at what a difference a red lip can make on most women and how an under eye concealer can hide so many secrets.

And because what we all really want to know is what our audience thinks, I asked some teens for their thoughts on our latest film. Here is what they had to say:

·      We like the modern aspect of it and how there are different ethnicities/different types of people included. We find it inspiring how there are a variety of looks not just models- it makes it original.

·      Like how it’s not being the image of ‘perfection’

·      The different paces alongside the urban ‘strong-beated’ music make it engaging.

·      The slower end re-iterates the moral – to be yourself, very well.

·      We did think that the room in which the nails were painted did not look too ‘aspirational’. 

There’s a lot  more coming and we can’t wait to share with you.

Watch this space and ‘Live the London look’ 😝