Alistair MacCallum joins m/SIX as UK CEO

Alistair MacCallum has been named UK chief executive of m/SIX, just four months after he departed rival M2M when it was abruptly shut.

MacCallum joins M/SIX on 1 February as its parent, The & Partnership, prepares to take on Toyota’s £240m European media and creative account.

He said he was attracted by the combination of The & Partnership’s ownership structure – with staff having majority control – and access to WPP’s Group M, which co-owns M/SIX in a joint venture.

MacCallum said: “The combination of a truly integrated independent agency network, aligned with the strength of WPP, means there are incredible foundations in place to deliver against the clear ambition for the business.”

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