Digital Business Transformation: 4 Recommendations For Success

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Stemming from a recent SapientNitro survey of 250
marketing technology professionals, our CTO Sheldon Monteiro and ChiefMarTec’s Scott Brinker aimed to better understand how organizations are driving
change, what barriers to transformation exist, and how leadership can improve
their game. In this piece, Sheldon shares key recommendations for
businesses that seek to hone their Digital Business Transformation (DBT)
strategy,

the
overarching strategy that guides the reimagining of the business in a
customer-first, networked world. Learn more here

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