The launch of the new WeTransfer logo at the end of November roused a typically sparky debate at Moving Brands.
For many, the realisation that the company had a logo was news in itself.
“I’m pretty visually aware – and can honestly say that I have never noticed their logo before… bonkers!”
Jim Bull, Moving Brands.
As WeTransfer has such a distinctive UI, we had unconsciously come to know it by the layout of its transfer portal rather than the brand’s logo. We began to wonder, in an increasingly mobile-first world, does UI/UX offer more opportunities for differentiation than a brand’s logo? This question seemed to polarise opinion, both internally and externally:
“WeTransfer is a great example of how a UX/UI can become a distinctive symbol of a brand.”
Jed Carter, Senior Designer, Moving Brands.
“Logo and UX indicate difference but don’t create it.”
“Brand is decided by