The social media landscape has come a long way since the days of 140-character limits and AOL buddy lists. Naturally, certain fundamentals have stuck around (i.e. image sharing, link inclusions, Facebook-like social hubs), while others have gone on to greener pastures (RIP Vine, Meerkat, Brightkite, etc.).
Apropos to this time of the year, we wanted to take some time and outline our predictions of a few social media marketing trends for 2017.
The Last Platform(s) Standing
This year alone, platforms like Kik, Peach, and DUBSmash, to name a few, were overshadowed by flagship audio, video and messaging apps. Realistically, social media marketers can’t jump on every shiny, new app comes unto the scene, so it makes sense that so many have fallen by the wayside.
In light of that, 2017 will we a move towards fine-tuning the major apps in the wild, instead of constantly creating newer, more granular apps