J. Walter Thompson Bangkok and Bireley, an almost century-old beverage brand, teamed up for “Just One Sip,” a new campaign that reminds us that happy moments are always within reach, even in hectic city life.
The spot tells the tale of a noodle seller, his wife, and a romantic moment in the middle of their noddle restaurant.
This campaign is not just about selling the product,” says Satit Jantawiwat, Chief Creative Officer or J. Walter Thompson Bangkok. “We wanted people to think of the brand in a different light – and with a smile. So we came up quirky, hearwarming story to soothe the soul on those hectic and tiring days – and to remind people not to be shy about expressing affection to their loved ones.”