JWT New York and Black Lives Matter Unveil New Partnership

Black Lives Matter, a chapter-based U.S. organization working for the validity of Black life, has announced the start of a strategic and creative partnership with JWT New York, making JWT New York the organization’s first-ever agency partner. In the new partnership, JWT New York hopes to play a key role in tackling the racial challenges facing society in the United States. One of the agency’s challenges will be to help establish the movement in time and beyond the #BlackLivesMatter hashtag that made it famous.

Marking the start of the new partnership is the launch of BackingBlackBusiness.com, a Google map based web tool that allows consumers to easily discover Black-owned small businesses throughout the United States. At launch, the tool featured over 300 businesses and in the following two days the number grew by more than 150%.

 BackingBlackBusiness.com also allows Black business-owners to add themselves to the map.

The effort

Digital Business Transformation: 4 Recommendations For Success


Stemming from a recent SapientNitro survey of 250
marketing technology professionals, our CTO Sheldon Monteiro and ChiefMarTec’s Scott Brinker aimed to better understand how organizations are driving
change, what barriers to transformation exist, and how leadership can improve
their game. In this piece, Sheldon shares key recommendations for
businesses that seek to hone their Digital Business Transformation (DBT)

overarching strategy that guides the reimagining of the business in a
customer-first, networked world. Learn more here

Watch Fold7’s Year in Review

Fold7's year in review

Oh, what a difference a year can make.

  • Last year Hilton and Magners appointed us. This year we launched Hilton’s biggest-ever global campaign and relaunched the Magners brand.
  • Last year Marc Nohr joined Fold7 as CEO. This year our leadership team had 4 new additions, all of them being women.
  • Last year we had plans for new ventures. This year we made them happen; launching experiential agency Hyperactive, standalone production company Film7 and Unfolded Talks.
  • Last year we brought to you “Probably the Best Poster in the World.” This year we made Carlsberg talk of the town during the Euros with our “Substitutions” campaign.
  • Last year we welcomed furry friend Tallulah into the office. This year the Fold7 dog kennel has quadrupled with the addition of tail-waggers Georgie, Bertie and Sadie.
  • Last year we held bake-offs, cook-offs and coveted ping-pong tournaments. This year we did it all again and then some, introducing run club, kickboxing and book club.
  • This year’s events were pivotal to the Fold7 story. Join us next year to watch an even bigger 2017 unfold…

From all of us here, have a very merry Christmas and see you in the new year. Now sit back and enjoy some of our best bits from 2016 below.

JWT London Host Inaugural Young Tribes Day

Throughout October and November, JWT London staffers across the Accounts, Planning, Creative, Social and New Business disciplines presented at nine schools across London, giving students an introduction to advertising, the power of diversity and inclusion and JWT’s Female Tribes initiative.

In each school, the staffers challenged the students to think about the vital effect of role models and share their thoughts. 38 Years 10s across the schools were invited to the JWT London office on December 14 for the inaugural Young Tribes Day, an all-day event was filled with presentations, meetings with staff members, and an opportunity to tackle a brief from Wagamama, a UK-based Asian food restaurant chain, alongside JWT mentors.

Students were then able to present their campaign idea to a judging panel that included James Whitehead, JWT London’s newly crowned CEO; Louise McCourt, Special Projects Fundraiser – Volunteer Partnerships; Claudia Southgate, Senior Creative at JWT

Looking to the future with WeTransfer

The launch of the new WeTransfer logo at the end of November roused a typically sparky debate at Moving Brands.

For many, the realisation that the company had a logo was news in itself.

“I’m pretty visually aware – and can honestly say that I have never noticed their logo before… bonkers!”

Jim Bull, Moving Brands.

As WeTransfer has such a distinctive UI, we had unconsciously come to know it by the layout of its transfer portal rather than the brand’s logo. We began to wonder, in an increasingly mobile-first world, does UI/UX offer more opportunities for differentiation than a brand’s logo? This question seemed to polarise opinion, both internally and externally:

“WeTransfer is a great example of how a UX/UI can become a distinctive symbol of a brand.”

Jed Carter, Senior Designer, Moving Brands.

“Logo and UX indicate difference but don’t create it.”


“Brand is decided by

MENA’s 15 Female Tribes

J. Walter Thompson Intelligence’s new Female Tribes™ study unveils original stats and research on the evolving female audience in the Middle Eastern market.

The study offers an “Arab Women’s Index,” which includes detailed research and stats that dismantle long-held stereotypes about Arab women. The study also defines 15 new attitudinal profiles, called Female Tribes, that describe trends and shifts identified by the Intelligence team.

Mennah Ibrahim, MEA Director of J. Walter Thompson Intelligence said of the study, “The world, its economy and the cradles of business can no longer afford to neglect the needs of Arab women – siphoning them off into one statistical column rather than recognizing their idiosyncrasies and nuances. If we look at this from a macro perspective; recognizing that women’s economic power is continuing to grow around the world, and coupling it with the data that confirms the Muslim segment is the fastest growing economic

JWT Paris takes aim at CO2 Emissions

Though seemingly harmless, driving a car for even a short journey through the mountains can be harmful to the environment.

Mountain Riders, a French nonprofit dedicated to educating the public about the importance of protecting mountainous environments, partnered with JWT Paris to help make people aware that CO2 emissions from cars can contaminate the snow and threaten the health of animals, plants and people that live on the mountains.

How? With “Untouchable Cars.”

Launched on December 11, the UN’s International Mountain Day (HYPERLINK), “Untouchable Cars” revolves around beautifully crafted snow sculptures of animals whose habitats are threatened by car pollution. The snow sculptures were placed on top of some cars, leaving their owners unwilling to touch them lest they ruin the sculptures.

Nine snow sculptors helped to cover dozens of cars in the Mont Blanc valley with the, generating a serious social media buzz driven by the hashtag

“Just One Sip” Bring Happy Moments to a Hectic Day

J. Walter Thompson Bangkok and Bireley, an almost century-old beverage brand, teamed up for “Just One Sip,” a new campaign that reminds us that happy moments are always within reach, even in hectic city life.

The spot tells the tale of a noodle seller, his wife, and a romantic moment in the middle of their noddle restaurant.

This campaign is not just about selling the product,” says Satit Jantawiwat, Chief Creative Officer or J. Walter Thompson Bangkok. “We wanted people to think of the brand in a different light – and with a smile. So we came up quirky, hearwarming story to soothe the soul on those hectic and tiring days – and to remind people not to be shy about expressing affection to their loved ones.”