The activity featured a series of seriously hard online challenges, which participants had to solve online in order to be in with a chance to visit Dyson’s top secret tech lab and meet CEO Max Conze, and ultimately be in with a chance to work at Dyson. Check out our launch film here which contains the first clue.
We launched the campaign with a slightly off-the-wall strategy, by planting the first challenge on Reddit.
Our strategy paid off. The campaign took off around the world with thousands of participants getting their teeth into the challenges on Reddit and publications like The Telegraph and Wired covering the activity.
Results so far include: 40+ major publications covering the activity (view a selection of the coverage here); 150% increase in