A recent Quartz article, centred on comments from Milton Glaser, has sparked some lively conversation across our studios. During a talk last month at New York’s Guggenheim museum, the design legend said that design by process has ‘no relationship to art.’
“Design is often associated with the art department. That’s a fundamental misunderstanding of the aim of design.”
His opinion centred on the differentiation between the purposes at the heart of each pursuit. Where he describes art as having an unquantifiable, mysterious power, he believes design to be much more measurable. Both can invoke emotion, but their goals are very different.
This piece prompted a debate in our London studio. Is it the viewer or creator that can deem something ‘art’? Can an object be both design and art concurrently, or does it always transfer from one state to another?
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