Talk to Your Shopping: Voice Activated Shopping with Demandware

The Amazon Echo is one of the first voice activated smart home hubs. Through an Al personality called Alexa it can manage connected smart home devices, sync with calendars and entertainment content, and tell jokes. We set out to see if we could integrate Alexa with Demandware to deliver voice activated home shopping. You can […]

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What Makes An API Great For Advertisers?

An application programming interface – or API – is what allows different databases, software programs, and applications to communicate with each other effectively.

They allow sites like Kayak.com to aggregate travel deals from around the web, Yelp to populate a map sourced from Google, and your favorite food brands to pull Pinterest recipes onto their website. Each is built to render and communicate specific types of information between two or more different systems.

In the process of ad creation and ad serving, an API takes a call from an ad server, translates the request for whatever ad content is available in a data warehouse, and then expresses it back within the parameters needed to render the ad experience properly.

How the API is built will determine what types of content and creative can be displayed, how quickly it renders, how stable features behave, and much more. The more complex the

Conversation LAB teams up with Megan Power

Agency Conversation LAB has teamed up with consumer columnist, Megan Power (formerly of Power Report in the Sunday Times fame).

Power recently started her own customer-journey and brand-management consultancy. In future, it will collaborate with Conversation LAB (Megan is the sister of Conversation LAB co-founder and managing director, Kevin Power), adding Conversation LAB’s full digital service offering to her clients.

Says Megan: “I believe my six years of exclusively listening to and resolving consumer complaints across various industries, corporates and brands, [have] given me unique insights into what consumers want from the customer journey.

Digital offers brands an unprecedented opportunity to bring integrity, honesty, and transparency back into business. It’s also a great way for brands to share news-you-can-use content with consumers to make their lives easier. Incredibly, it’s a chance many still miss.”

Megan’s suite of offerings will also be offered to Conversation LAB’s clients and prospective clients.

Conversation LAB wins at Assegai Integrated Marketing Awards

Digitally-led creative agency Conversation LAB has won 14 awards at the Assegai Integrated Marketing Awards.

Conversation LAB has added 30 new awards to their trophy cabinet in 2016 across The Global MMA Smarties, The New Generation Social and Digital Media Awards and now the Assegai Awards.

Conversation LAB won one gold, six silver, six bronze and a leader across a range of their clients, Environ (Gold), Varsity College (two silvers and a bronze), Unilever’s Sunlight (Silver and two bronze), Soft Bev’s Coo-ee (two silvers) and Godrej SA’s Inecto (3 bronze and a leader).

The Assegai Awards, known for their focus on results and strategy, were inaugurated in 1998 and have grown from strength to strength. The event in Rivonia, Johannesburg attracted over 500 well-known guests from all the top agencies and brands in South Africa.

Kevin Power, managing director of Conversation LAB, says, “It’s been a great year –

Conversation LAB adds Ninja Blenders to its list of clients

Conversation LAB has added a United States household name to their client list – Ninja Blenders.

Ninja Blenders is one of the market leaders in the US and the around the world for premium home and commercial blenders and will come to South Africa and Africa to rival the Nutri Bullet and others in the local market.

Ninja Blenders South Africa has appointed Conversation LAB to run all their digital activity including social media, creative development and management, media buying and planning, and SEO activity to drive their e-commerce offering.

Nicole Smith, CEO of Ninja Blenders, says “Our search for a digital partner on Ninja Blenders, a new entrant to the SA market was not taken lightly. We need both scale and disruption, but also rigour around return on investment. Conversation LAB impressed us with their creativity, agility and most of all, the ability to deliver on limited early

Livity and Dyson announce winners of Rethinkers challenge

Three weeks ago, we launched our Rethinkers campaign for Dyson to help the brand source the brightest global minds.

The activity featured a series of seriously hard online challenges, which participants had to solve online in order to be in with a chance to visit Dyson’s top secret tech lab and meet CEO Max Conze, and ultimately be in with a chance to work at Dyson. Check out our launch film here which contains the first clue.

We launched the campaign with a slightly off-the-wall strategy, by planting the first challenge on Reddit.

Our strategy paid off. The campaign took off around the world with thousands of participants getting their teeth into the challenges on Reddit and publications like The Telegraph and Wired covering the activity.

Results so far include: 40+ major publications covering the activity (view a selection of the coverage here); 150% increase in

Young people have been Trumped again, but disruption is around the corner

According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement, one of the key reasons that underpinned Donald Trump’s presidential victory was the lack of youth engagement.

Historically, young people have been an integral part of any Democrat victory, particularly in Barack Obama’s success over the past eight years. However, this election represented one of the lowest youth turnouts in recent years, and it had a huge impact on Hillary’s downfall. Simultaneously, we also witnessed a significant increase in young people turning to independent candidates, particularly Gary Johnson.

Rather than getting into the politics of each candidate, I think the key outtake here is that, once again, young people felt incredibly disillusioned during a major political decision. This is something that will be all too familiar to British readers, after 75% of people under 25 voted ‘Remain’ during European Union membership

Fold7 Launches Unfolded Talks

Fold7 unfolded talks

‘Top 10 VR trends’, ‘The future of mobile advertising’, ‘Content marketing predictions for 2016’…still awake? Much of what’s considered as thought leadership in our industry sounds like a broken record. So here at Fold7 we took it upon ourselves to do things differently.

We wanted to find out whether social technologies are bringing us closer together, or creating alienation and division. Are we saturated with digital messaging, or is its full potential untapped? We’re big believers in ‘horizontal innovation’ – the power of combining seemingly unrelated elements to find new solutions to problems. With that in mind, we invited four experts in different fields to debate the issue: Robin Dunbar, Oxford Professor and creator of Dunbar’s Number; Helen Lewis, Deputy Editor of the New Statesman; Berni Good, cyber psychologist; Martin Talks, founder of Digital Detoxing . If that wasn’t enough big brains for one evening, Charles Arthur, author of Digital Wars, curated the session. Each speaker had 15 minutes to explore how human culture and individual identity is evolving alongside social networking and mobile technology – find out what they said below. To find out more information on Unfolded talks, why not drop us a line here.

Highlights from Unfolded Talks

Helen Lewis, Deputy Editor of the New Statesman, discusses how social media is polarising politics

Oxford University professor, Robin Dunbar, on why he believes meaningful relationships are established face to face, not online

Are we becoming oversaturated with social media? Martin Talks, founder of digital detoxing encourages audiences to ‘unplug’

Cyber Psychologist, Berni Good, explores the benefits around psychological wellbeing in virtual worlds