Talk to Your Shopping: Voice Activated Shopping with Demandware

The Amazon Echo is one of the first voice activated smart home hubs. Through an Al personality called Alexa it can manage connected smart home devices, sync with calendars and entertainment content, and tell jokes. We set out to see if we could integrate Alexa with Demandware to deliver voice activated home shopping. You can […]

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What Makes An API Great For Advertisers?

An application programming interface – or API – is what allows different databases, software programs, and applications to communicate with each other effectively.

They allow sites like to aggregate travel deals from around the web, Yelp to populate a map sourced from Google, and your favorite food brands to pull Pinterest recipes onto their website. Each is built to render and communicate specific types of information between two or more different systems.

In the process of ad creation and ad serving, an API takes a call from an ad server, translates the request for whatever ad content is available in a data warehouse, and then expresses it back within the parameters needed to render the ad experience properly.

How the API is built will determine what types of content and creative can be displayed, how quickly it renders, how stable features behave, and much more. The more complex the

Conversation LAB teams up with Megan Power

Agency Conversation LAB has teamed up with consumer columnist, Megan Power (formerly of Power Report in the Sunday Times fame).

Power recently started her own customer-journey and brand-management consultancy. In future, it will collaborate with Conversation LAB (Megan is the sister of Conversation LAB co-founder and managing director, Kevin Power), adding Conversation LAB’s full digital service offering to her clients.

Says Megan: “I believe my six years of exclusively listening to and resolving consumer complaints across various industries, corporates and brands, [have] given me unique insights into what consumers want from the customer journey.

Digital offers brands an unprecedented opportunity to bring integrity, honesty, and transparency back into business. It’s also a great way for brands to share news-you-can-use content with consumers to make their lives easier. Incredibly, it’s a chance many still miss.”

Megan’s suite of offerings will also be offered to Conversation LAB’s clients and prospective clients.

Conversation LAB wins at Assegai Integrated Marketing Awards

Digitally-led creative agency Conversation LAB has won 14 awards at the Assegai Integrated Marketing Awards.

Conversation LAB has added 30 new awards to their trophy cabinet in 2016 across The Global MMA Smarties, The New Generation Social and Digital Media Awards and now the Assegai Awards.

Conversation LAB won one gold, six silver, six bronze and a leader across a range of their clients, Environ (Gold), Varsity College (two silvers and a bronze), Unilever’s Sunlight (Silver and two bronze), Soft Bev’s Coo-ee (two silvers) and Godrej SA’s Inecto (3 bronze and a leader).

The Assegai Awards, known for their focus on results and strategy, were inaugurated in 1998 and have grown from strength to strength. The event in Rivonia, Johannesburg attracted over 500 well-known guests from all the top agencies and brands in South Africa.

Kevin Power, managing director of Conversation LAB, says, “It’s been a great year –

Conversation LAB adds Ninja Blenders to its list of clients

Conversation LAB has added a United States household name to their client list – Ninja Blenders.

Ninja Blenders is one of the market leaders in the US and the around the world for premium home and commercial blenders and will come to South Africa and Africa to rival the Nutri Bullet and others in the local market.

Ninja Blenders South Africa has appointed Conversation LAB to run all their digital activity including social media, creative development and management, media buying and planning, and SEO activity to drive their e-commerce offering.

Nicole Smith, CEO of Ninja Blenders, says “Our search for a digital partner on Ninja Blenders, a new entrant to the SA market was not taken lightly. We need both scale and disruption, but also rigour around return on investment. Conversation LAB impressed us with their creativity, agility and most of all, the ability to deliver on limited early

Livity and Dyson announce winners of Rethinkers challenge

Three weeks ago, we launched our Rethinkers campaign for Dyson to help the brand source the brightest global minds.

The activity featured a series of seriously hard online challenges, which participants had to solve online in order to be in with a chance to visit Dyson’s top secret tech lab and meet CEO Max Conze, and ultimately be in with a chance to work at Dyson. Check out our launch film here which contains the first clue.

We launched the campaign with a slightly off-the-wall strategy, by planting the first challenge on Reddit.

Our strategy paid off. The campaign took off around the world with thousands of participants getting their teeth into the challenges on Reddit and publications like The Telegraph and Wired covering the activity.

Results so far include: 40+ major publications covering the activity (view a selection of the coverage here); 150% increase in

Rokkan and Hallmark Celebrate an Extraordinary 2016

NEW YORK, Nov. 14, 2016 — With the holidays drawing closer and preparations under way to end the year in style, Rokkan and Hallmark have launched a new 360 campaign asking viewers to “Think about who made your life extraordinary… Who surprised you? Who loved you? Who made life better?” It is a thoughtful and heartfelt reminder for audiences across the country that extraordinary people deserve an extraordinary showing of appreciation.

Per Hallmark’s corporate announcement detailing this year’s holiday campaign work:

“Hallmark’s ‘No Ordinary Cards’ holiday TV commercial features real-life video footage of moments that occurred this past year. Clips show a dad finding out he will be a grandfather, a little girl welcoming her daddy home from military service, a couple doing a choreographed wedding dance, and more.”

Rokkan has served as Lead Creative Agency for Hallmark Greeting Cards since acquiring the business for the brand’s 2016 Mother’s Day campaign, which represented the launch of the “No Ordinary Cards” brand platform. This year’s holiday effort continues the celebration of life’s extraordinary moments. Running now through Christmas, campaign elements will appear on television, digital, radio, social and in participating stores. Partner stores include Kroger, CVS, Walgreens, and many more. The new work also serves as a return to broadcast television for Hallmark holiday campaigns following a short departure in last year’s efforts.

Hallmark offers more than 2,000 cards for Christmas, with options for every type of relationship. Hallmark Signature holiday cards feature fresh, sophisticated designs paired with warm, genuine messages. The cards are handcrafted and designed with beautiful papers, rich textures and just-right flourishes like gems, foil, fabrics and more. Hallmark Signature cards are available in more than 20,000 participating stores nationwide. To find a store, visit

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BETC recommends: Infinite Mix


Looking for distraction from the US election results this weekend? We recommend visiting Infinite Mix: Get lost through a series of incredible audio-visual installations on the cutting edge of video and contemporary art.

Taking place in the iconic brutalist building The Store, Vinyl Factory and the Hayward gallery present a selection of 10 contemporary artworks featuring hologram-like installations, multi-screen music videos, cinema-style 3D projections and a bullet-riddled tour of Kendrick Lamar’s home town. Conceptually and emotionally immersive, all genres are blurred, and it’s about time they were. 

“What you see is as important as what you hear”

Devoted to video and music, Infinite Mix represents an inventive approach to layering images and sounds. Most of the artists involved have themselves composed, produced or remixed the soundtracks that relate to the visual elements of their work.

From opera to funk, post-punk, dub, dancehall and hip-hop, Infinite Mix is an experimental trip into diverse weird yet