IDEO’s work with Planned Parenthood to redesign the patient experience was selected as the Health category winner in the 2016 Fast Company Innovation By Design Awards. The IDEO Toy Lab’s new smartphone app, Monster Moves, was also selected as a finalist in the Apps category.
Podcasts are emerging as a new frontier for brands. And while they’re a great way to tell rich and compelling stories that connect with an engaged audience, they do have their caveats. Find out if this medium is a good fit for your brand.
This week Golley Engage explores the increasing trend of niche social media networks, and the role they play in communications strategies. Social media enables users to connect through similar hobbies and tastes. While Facebook, Twitter and Instagram are archetypal social…
Determined to provide our clients with the expertise needed to thrive in the noisy 21st century, we’re thrilled to announce the backing of experiential start-up Hyperactive. Led by the former Managing Partner and Head of Experiential at Havas SE Cake, Andrew Casher, its mission statement is to create “brand experiences that can’t be ignored”.
Hyperactive will see Fold7 Founder/CCO Ryan Newey and CEO Marc Nohr taking director roles. A familiar face at the Fold, Andrew met Ryan in his music days when he was marketing manager at Ministry of Sound, a previous Fold7 client. Eurostar and Tag Heur are amongst the start-up’s launch clients, with Andrew and his team of experiential buffs looking to service stand-alone clients, as well helping to broaden opportunities at Fold7.
“Big ideas are only half the story. It’s what you do with them that counts. At Hyperactive we are all about producing exciting, innovative and uber-creative experiences for our clients, and we structure our ideas to live beyond experiential and into communications channels for increased scale and tangible measurement,” explains Andrew. “Hyperactive will become a key pillar in what we believe clients need to succeed in the 21st century,” adds Ryan.
Before giving birth to Hyperactive, Andrew was a board director at Cake where he ran the experiential team for 6 years, leading experiences for brands including EE, Coca-Cola, Carling, British Airways, Xbox and River Island to name drop a few. He’s even made a few cameos on Rihanna’s Instagram having led a series of events to launch her clothing range for River Island.
Hyperactive will be taking residence in our lovely Farringdon office. Drop us a line if you’d love to pop in and say hello over a cuppa – we’ve got loads of biscuits.
With Snapchat usage predicted to increase 27.2 per cent in 2016 and a further 13.6 per cent in 2017 in the U.S. alone, the next two years are set to be very important for the social media platform. Brands…