What’s Trending in Social Media Advertising in 2016?

Our world-class social media team here at evok advertising recently participated in a study of advertising trends on various social media channels through OTR Global.

In total, there were 16 participating social media experts, hailing from France, the United Kingdom, and the United States. Online agency media buyers, search agency directors, and social media analytic directors, all from different agencies and backgrounds, participated in this research to gather the most comprehensive data possible. The research findings for advertising on Facebook and Instagram are summarized here.

Larger User Base, Increased Ad Spending

Facebook has been the leading social media platform for most of the digital age, and it doesn’t show any signs of letting up just yet. At the end of quarter one 2016, Facebook alone had a total of three million active advertisers.

This number has grown by 50 percent since last year. It is becoming even more all encompassing

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