Fold7 lands money.co.uk account

Fold7 lands money.co.uk account

We’re delighted to announce that money.co.uk has hired Fold7 as its creative agency following a competitive pitch. The task ahead will see us handle brand strategy, creative, and content strategy, positioning money.co.uk as a challenger brand and a trusted alternative in the sector.

Founded in 2008 by entrepreneur Chris Morling, the company is independently owned and was ranked the UK’s second-fastest growing business in 2015 by the Sunday Times. The brand’s mission is to provide people with the expert knowledge they need to make smart financial decisions and choose the right deals for them.

Marc Nohr our CEO comments: “We are drawn towards entrepreneurial fast growth businesses. And we have our fair share of credentials in the comparison space – so we feel equipped to provide the brand with a voice and distinctive point of view on the world. money.co.uk are an ambitious organisation with a clear sense of how they want to win.”

With the comparison sites category being a crowded one – dominated by the likes of Compare the Market, Moneysupermarket, Gocompare.com and Confused.com – we’re on a mission to switch things up, watch this space.

Fold7 lands money.co.uk account

Fold7 lands money.co.uk account

We’re delighted to announce that money.co.uk has hired Fold7 as its creative agency following a competitive pitch. The task ahead will see us handle brand strategy, creative, and content strategy, positioning money.co.uk as a challenger brand and a trusted alternative in the sector.

Founded in 2008 by entrepreneur Chris Morling, the company is independently owned and was ranked the UK’s second-fastest growing business in 2015 by the Sunday Times. The brand’s mission is to provide people with the expert knowledge they need to make smart financial decisions and choose the right deals for them.

Marc Nohr our CEO comments: “We are drawn towards entrepreneurial fast growth businesses. And we have our fair share of credentials in the comparison space – so we feel equipped to provide the brand with a voice and distinctive point of view on the world. money.co.uk are an ambitious organisation with a clear sense of how they want to win.”

With the comparison sites category being a crowded one – dominated by the likes of Compare the Market, Moneysupermarket, Gocompare.com and Confused.com – we’re on a mission to switch things up, watch this space.

No Excuses, Think Like a Small Brand

I spent two days at the Transition Percolate marketing conference in New York City, and one of the most insightful panels was titled, How to Build an Inspired Customer Community. Nikki Rappaport, director of brand and marketing at Cava Grill, has helped grow a local restaurant into a national chain with an engaged social community. Her tactics may be easier to execute within a small organization, but that’s no excuse. Here’s what we learned:

Be nimble. When Nikki started at Cava Grill, the social photography was less than stellar. She went beyond styling better food photos and actually changed the way the restaurants were presenting food. By making a few small tweaks in how the kitchen added garnish and sauces, she was able to inspire the brand’s advocates to post more pictures on social.

Follow-through is key. Cava Grill keeps track of each user asking for new restaurant locations, then follows up with them on social when they launch in the requested city. They’ve done the same with specific product requests—tagging vegetarians in social posts announcing new meat-free menu items.

These are just a few of the simple concepts presented at Transition Percolate that have a huge impact, which big brands should be executing. Changing an organization’s process is not an easy task, but if you’re nimble and you follow through, you can build an inspired customer community.

#Transition2016

No Excuses, Think Like a Small Brand

I spent two days at the Transition Percolate marketing conference in New York City, and one of the most insightful panels was titled, How to Build an Inspired Customer Community. Nikki Rappaport, director of brand and marketing at Cava Grill, has helped grow a local restaurant into a national chain with an engaged social community. Her tactics may be easier to execute within a small organization, but that’s no excuse. Here’s what we learned:

Be nimble. When Nikki started at Cava Grill, the social photography was less than stellar. She went beyond styling better food photos and actually changed the way the restaurants were presenting food. By making a few small tweaks in how the kitchen added garnish and sauces, she was able to inspire the brand’s advocates to post more pictures on social.

Follow-through is key. Cava Grill keeps track of each user asking for new restaurant locations, then follows up with them on social when they launch in the requested city. They’ve done the same with specific product requests—tagging vegetarians in social posts announcing new meat-free menu items.

These are just a few of the simple concepts presented at Transition Percolate that have a huge impact, which big brands should be executing. Changing an organization’s process is not an easy task, but if you’re nimble and you follow through, you can build an inspired customer community.

#Transition2016

Experiential start-up Hyperactive joins the Fold

Experiential agency Hyperactive joins Fold7

Determined to provide our clients with the expertise needed to thrive in the noisy 21st century, we’re thrilled to announce the backing of experiential start-up Hyperactive. Led by the former Managing Partner and Head of Experiential at Havas SE Cake, Andrew Casher, its mission statement is to create “brand experiences that can’t be ignored”.

Hyperactive will see Fold7 Founder/CCO Ryan Newey and CEO Marc Nohr taking director roles. A familiar face at the Fold, Andrew met Ryan in his music days when he was marketing manager at Ministry of Sound, a previous Fold7 client. Eurostar and Tag Heur are amongst the start-up’s launch clients, with Andrew and his team of experiential buffs looking to service stand-alone clients, as well helping to broaden opportunities at Fold7.

“Big ideas are only half the story. It’s what you do with them that counts. At Hyperactive we are all about producing exciting, innovative and uber-creative experiences for our clients, and we structure our ideas to live beyond experiential and into communications channels for increased scale and tangible measurement,” explains Andrew. Hyperactive will become a key pillar in what we believe clients need to succeed in the 21st century,” adds Ryan.

Before giving birth to Hyperactive, Andrew was a board director at Cake where he ran the experiential team for 6 years, leading experiences for brands including EE, Coca-Cola, Carling, British Airways, Xbox and River Island to name drop a few. He’s even made a few cameos on Rihanna’s Instagram having led a series of events to launch her clothing range for River Island.

Hyperactive will be taking residence in our lovely Farringdon office. Drop us a line if you’d love to pop in and say hello over a cuppa – we’ve got loads of biscuits.