Digital Video Platforms Are Achieving Ever-Increasing Numbers of Viewers

YouTube is the No.1 digital video platform in most countriesConsumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015, as explored in a new report, “Global Video Platforms: A Country-by-Country Review of Digital Video Usage” .Mobile will be a key driver of further growth in the global digital video market. According to ZenithOptimedia’s “Online Video Forecasts,” daily time spent with video on mobile devices will overtake time spent with that activity on computers and other nonmobile devices in 2016, at 30.4 minutes and 27.3 minutes, respectively. Overall, the firm estimated there would be 695.5 million monthly digital video viewers worldwide this year, and that this number would increase to 732.4 million by the end of 2017.Despite a recent boom

No Excuses, Think Like a Small Brand

I spent two days at the Transition Percolate marketing conference in New York City, and one of the most insightful panels was titled, How to Build an Inspired Customer Community. Nikki Rappaport, director of brand and marketing at Cava Grill, has helped grow a local restaurant into a national chain with an engaged social community. Her tactics may be easier to execute within a small organization, but that’s no excuse. Here’s what we learned:

Be nimble. When Nikki started at Cava Grill, the social photography was less than stellar. She went beyond styling better food photos and actually changed the way the restaurants were presenting food. By making a few small tweaks in how the kitchen added garnish and sauces, she was able to inspire the brand’s advocates to post more pictures on social.

Follow-through is key. Cava Grill keeps track of each user asking for new restaurant locations, then follows up with them on social when they launch in the requested city. They’ve done the same with specific product requests—tagging vegetarians in social posts announcing new meat-free menu items.

These are just a few of the simple concepts presented at Transition Percolate that have a huge impact, which big brands should be executing. Changing an organization’s process is not an easy task, but if you’re nimble and you follow through, you can build an inspired customer community.

#Transition2016

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Livity secures £1.5m investment to accelerate growth ambitions


Livity is to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from award-winning social investment fund, Impact Ventures UK (IVUK).

Livity will be using the funding to strengthen its core agency offering of having best-in-class youth insights and access. This will be done through investment in creative and strategic expertise; new agency products and services; the creation of a youth-led innovation team and a social impact report.

Livity will also be scaling its international youth audience ownership through the launch of a new publishing offering, which will see the creation of a suite of youth co-created social content channels. The “Made By Livity” multi-platform network will be overseen by Livity’s current executive creative director, former Dazed editor, Callum McGeoch who takes on the newly created role of publishing director.

The network of wholly-owned and partnered channels will

Awards: IDEO Wins Fast Company Innovation By Design Award

IDEO’s work with Planned Parenthood to redesign the patient experience was selected as the Health category winner in the 2016 Fast Company Innovation By Design Awards. The IDEO Toy Lab’s new smartphone app, Monster Moves, was also selected as a finalist in the Apps category.

See the full list of winners here. Read more about the new Planned Parenthood Experience at plannedparenthoodexperience.org.

The role of niche social media networks

This week Golley Engage explores the increasing trend of niche social media networks, and the role they play in communications strategies. Social media enables users to connect through similar hobbies and tastes. While Facebook, Twitter and Instagram are archetypal social…

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