Unless you’ve been living under a rock for the past week, you will have heard the chatter about the revival of the Pokémon craze following the launch of the new augmented reality app, Pokémon Go. Now in over 26 countries and with over 30 million downloads, it has become a real phenomenon. It hasn’t taken long for businesses to realise that they can capitalise on it. With the first ‘sponsored location’ -which turns the location into a hub for Pokémon- launching in Japan yesterday, it is easy to see how larger companies can pay to have Pokémon Go users flock to their establishments, but smaller businesses might have to get more creative with their marketing strategy to capitalise on the craze.
By offering free wi-fi and phone charging, businesses can allow weary Pokémon hunters to replenish their battery, and take the strain off their data allowance, and in doing so earning