The Truth About Pokemon GO: Gotta Catch ‘Em All!

WHAT IS IT?
Using augmented reality, Pokemon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for iconic creatures.
 
Local landmarks and businesses are transformed in real-time into Pokemon Gyms (where trainers go to train their Pokemon and battle other teams) and PokeStops (where players can physically visit to stock up on free accessories and items).
 
WHY IS IT SO POPULAR?
With 1/5 people between the ages of 16-30 already claiming they’d be most interested in capturing their life with augmented/virtual reality (according to Truth Central data), it’s not surprising that Pokemon GO gained such traction. The app has lucratively paired augmented reality with geo-location technologies to ignite a whole new era of gaming. But it wouldn’t have been as successful without bringing in the much-loved franchise that has rekindled the passion of old-school Pokemon enthusiasts, as well as creating

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