Can a hashtag save a life?

This week, hashtags got me thinking.

Whilst having a look through the entries from Cannes Lions 2016, I was delighted to see a campaign that used hashtags for good; a campaign that got people talking about something extremely important, but that also turned a hashtag into a solution to a huge problem.

I’m really not one for using hashtags on my personal social media accounts; usually the furthest I go is either using #nofilter when I clearly have (oh the irony) or when I genuinely haven’t. It just seems that hashtags are mainly used because a brand felt they needed one, or because people want more followers. Which, you know, is fine – but it’s all very egotistical.

McCann Lima’s campaign ‘Hashtags for Life’ for the Peruvian Red Cross aimed to solve one problem; in Peru there is a population of over 30,000,000, but there was only

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