WHAT IS IT?
Using augmented reality, Pokemon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for iconic creatures.
Local landmarks and businesses are transformed in real-time into Pokemon Gyms (where trainers go to train their Pokemon and battle other teams) and PokeStops (where players can physically visit to stock up on free accessories and items).
WHY IS IT SO POPULAR?
With 1/5 people between the ages of 16-30 already claiming they’d be most interested in capturing their life with augmented/virtual reality (according to Truth Central data), it’s not surprising that Pokemon GO gained such traction. The app has lucratively paired augmented reality with geo-location technologies to ignite a whole new era of gaming. But it wouldn’t have been as successful without bringing in the much-loved franchise that has rekindled the passion of old-school Pokemon enthusiasts, as well as creating
Obtaining life insurance has always been an important step to help protect a family’s financial future, yet often the application process can seem time-consuming and complex. After interviewing families in Houston and across the country, MassMutual, one of the largest life insurance companies, discovered that a significant number of people thought life insurance was important, but that the application process was too complicated and they couldn’t afford it.
MassMutual, building on its 165-year legacy of leadership in the financial sector, approached IDEO with an idea for a new way to buy life insurance that would offer an easy, fast online experience and target the middle market, especially the Latino population. After more design research, MassMutual and IDEO created ValoraLife, a first-of-its-kind bilingual website that offers an affordable life insurance product that’s easy to understand. ValoraLife offers a quick application and approval process and is the first brand that provides a
An initiative from our very own female creative team – Holly and Charlotte, who after winning their first Cannes Lions for Honda ‘Endless Road’ in 2015, set-up Cannes Lionesses, a website designed to celebrate and champion female creativity. This year sees them broadening and expanding the site to get even more women involved in the conversation and embark on a mission to find best casino canada the first ever female creatives to strike Cannes gold, the original Peggy Olson.
OpenIDEO, in partnership with The Rockefeller Foundation, ReFED, and The San Francisco Department of the Environment, has just launched the Food Waste Challenge, a global open innovation collaboration to transform our relationship with food and dramatically reduce waste. Check it out and share your ideas here.
The new Boston.gov, redesigned by IDEO Cambridge, is now live! The launch is mentioned in The Boston Globe and Boston Magazine, praising the site for its human-centered design and technology upgrades.
Read the Boston Globe story here, and the Boston Magazine story here. Visit the new Boston.gov here.
“If Carlsberg did Fruit Machines” hits online platforms today – the latest instalment in an incredible run over the past 12 months featuring a custom built chocolate bar and a nationwide Euro 2016 campaign.
To continue to bring the brand to life and to connect with their drinkers, we placed a custom-built fruit machine in a pub in Carlsberg UK’s hometown of Northampton.
In true Carlsberg style, users who interacted with our machine were treated to an extraordinary experience – with the symbols displayed on the screen brought to life in the most realistic way possible.
Watch the Fruit Machine action below to see how regular pub-goers had to juggle their Carlsberg pints with dozens of lemons, England football shirts and even diamond rings.
This week, hashtags got me thinking.
Whilst having a look through the entries from Cannes Lions 2016, I was delighted to see a campaign that used hashtags for good; a campaign that got people talking about something extremely important, but that also turned a hashtag into a solution to a huge problem.
I’m really not one for using hashtags on my personal social media accounts; usually the furthest I go is either using #nofilter when I clearly have (oh the irony) or when I genuinely haven’t. It just seems that hashtags are mainly used because a brand felt they needed one, or because people want more followers. Which, you know, is fine – but it’s all very egotistical.
McCann Lima’s campaign ‘Hashtags for Life’ for the Peruvian Red Cross aimed to solve one problem; in Peru there is a population of over 30,000,000, but there was only
Thought piece on Brexit by our own David Grainger
Read more here.