WHAT IS IT?
Using augmented reality, Pokemon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for iconic creatures.
Local landmarks and businesses are transformed in real-time into Pokemon Gyms (where trainers go to train their Pokemon and battle other teams) and PokeStops (where players can physically visit to stock up on free accessories and items).
WHY IS IT SO POPULAR?
With 1/5 people between the ages of 16-30 already claiming they’d be most interested in capturing their life with augmented/virtual reality (according to Truth Central data), it’s not surprising that Pokemon GO gained such traction. The app has lucratively paired augmented reality with geo-location technologies to ignite a whole new era of gaming. But it wouldn’t have been as successful without bringing in the much-loved franchise that has rekindled the passion of old-school Pokemon enthusiasts, as well as creating
Obtaining life insurance has always been an important step to help protect a family’s financial future, yet often the application process can seem time-consuming and complex. After interviewing families in Houston and across the country, MassMutual, one of the largest life insurance companies, discovered that a significant number of people thought life insurance was important, but that the application process was too complicated and they couldn’t afford it.
MassMutual, building on its 165-year legacy of leadership in the financial sector, approached IDEO with an idea for a new way to buy life insurance that would offer an easy, fast online experience and target the middle market, especially the Latino population. After more design research, MassMutual and IDEO created ValoraLife, a first-of-its-kind bilingual website that offers an affordable life insurance product that’s easy to understand. ValoraLife offers a quick application and approval process and is the first brand that provides a
An initiative from our very own female creative team – Holly and Charlotte, who after winning their first Cannes Lions for Honda ‘Endless Road’ in 2015, set-up Cannes Lionesses, a website designed to celebrate and champion female creativity. This year sees them broadening and expanding the site to get even more women involved in the conversation and embark on a mission to find best casino canada the first ever female creatives to strike Cannes gold, the original Peggy Olson.
OpenIDEO, in partnership with The Rockefeller Foundation, ReFED, and The San Francisco Department of the Environment, has just launched the Food Waste Challenge, a global open innovation collaboration to transform our relationship with food and dramatically reduce waste. Check it out and share your ideas here.
The new Boston.gov, redesigned by IDEO Cambridge, is now live! The launch is mentioned in The Boston Globe and Boston Magazine, praising the site for its human-centered design and technology upgrades.
Read the Boston Globe story here, and the Boston Magazine story here. Visit the new Boston.gov here.
London is likely to lose its financial services passport, and investment banks that shift operations abroad quickly will benefit from a “first-mover advantage,” according to a confidential Deutsche Bank briefing seen by Business Insider.The internal note, titled “Brexit Briefing” and prepared for a July 5 board meeting, said the banks’ competitors would most likely ramp up operations in Ireland, France, Germany, and Luxembourg, where they have existing subsidiaries. A spokesman for Deutsche Bank declined to comment.Barclays and Bank of America Merrill Lynch could shift their markets businesses to Dublin, while Goldman Sachs has subsidiaries in Paris and Frankfurt, Germany, that it could use to keep its access to the 27-member single market once the UK officially leaves the European Union, according to the note. JPMorgan could shift resources to Luxembourg, where it has a subsidiary.Here’s the breakdown, according to Deutsche Bank:Current EU law allows European banks to operate branches in
The British high street has lost a few big retail names in recent years. How can brands compete in the age of Brand Commerce? It would be easy to view the recent demise of BHS as (among other things) yet another harbinger of the death of the high street at the hands of eCommerce. In […]
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The focus on cost-per-impression creates a political discourse that draws its inspiration increasingly from the world of clickbait. Some time in the last five years, attention became the only currency in town. We might argue it was ever thus since the dawn of time – stunts, snakeoil, and slogans have all had their place. Yet […]
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We live in age of blurred boundaries. A host of new technologies, from connected stores to social commerce, have transformed the relationship between content and commerce, shopping and storytelling. Where once the gap between points of inspiration and points of transaction was immense, technology is bringing them ever closer together. The result is that shopping is […]
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This week, hashtags got me thinking.
Whilst having a look through the entries from Cannes Lions 2016, I was delighted to see a campaign that used hashtags for good; a campaign that got people talking about something extremely important, but that also turned a hashtag into a solution to a huge problem.
I’m really not one for using hashtags on my personal social media accounts; usually the furthest I go is either using #nofilter when I clearly have (oh the irony) or when I genuinely haven’t. It just seems that hashtags are mainly used because a brand felt they needed one, or because people want more followers. Which, you know, is fine – but it’s all very egotistical.
McCann Lima’s campaign ‘Hashtags for Life’ for the Peruvian Red Cross aimed to solve one problem; in Peru there is a population of over 30,000,000, but there was only